Sales Cycle Development for B2B Tech Companies | Martal Group

Figuring out the right time to pass leads from your marketing team to your salespeople is tricky. If you do it too early, you’ll risk wasting your sales reps’ time on unqualified leads that will never buy from you. But if you wait for too long, your prospects will have already chosen a competitor or […]

The biggest challenge that faces companies aspiring to boost sales and expand is chasing the right leads. That’s why prospecting is one of the best ways for B2B companies to grow their customer base. But… The problem with prospecting is that it can be a complicated process that not many sales teams are able to […]

Have you been looking for ways to increase your lead generation? You’re not alone. 85% of B2B marketers consider lead generation their #1 challenge. While we all wish our business’ client base could grow at the rate of Jack’s beanstalk, the reality is that growth is much more like a potted plant: slow and steady. […]

Companies with good prospecting strategies set themselves up for success from the earliest stage possible. But no matter how qualified their leads are, they’re still going to fail if they follow a weak, outdated outreach strategy. Outbound sales is all about your ability to engage new prospects and keep them interested. After all, many of […]

Combined with automation, cold outreach can be one of the most effective strategies for B2B companies to land new business. Your sales team can close dozens of sales each month as long as there is a tool taking care of all the manual work for them. However… Whenever the word “automation” comes up, people think […]

Having a hard time attracting more quality leads to your business? That has always been the struggle for IT companies…  Not only is the tech industry highly competitive, but it’s also full of tough prospects that are hard to convert.  Perhaps the worse part is the overload of outdated lead generation methods you find online […]

Generating new prospects and initiating contact with them is exciting. But your business can only thrive if your sales team is actually converting the majority of those leads into sales. To be fair… The sales process is usually complex for a lot of organizations. There are many challenges facing your sales reps that could be […]

Unsurprisingly, if you want to generate more sales, you typically need more salespeople. But, it doesn’t always make sense to hire in-house sales reps. Whether you need to save time and money or support rapid growth, outsourcing your B2B sales is often the best decision. Outsourcing work to an external company is becoming more and […]

Whether in business for ten months or ten years, you’ve probably taken a ride on the sales and marketing struggle bus at one point or another. Sometimes riding that bus feels like your Keanu Reeves in Speed, just trying to maintain momentum so the whole operation doesn’t “explode.”But even Keanu couldn’t save the day on […]