Strategy-Building Guides for Growing B2B Companies | Martal Group

Your company’s main objective with business development is to identify new growth opportunities and implement them quickly. There are two options to get there: 1. Hiring an in-house business development team 2. Assigning the work to an outsourced team of BDRs There are perks and drawbacks on both ends. So, choosing the right approach will […]

The line between sales and marketing is so blurred that HubSpot’s CMO, Mike Vlope, came up with the term SMarketing to explain the overlapping duties and potential synergies between the two departments. It’s no wonder then that defining and converting marketing and sales-qualified leads can be an elusive task for many revenue leaders. Without set […]

A plug-and-play B2B lead generation strategy is kind of like Sasquatch… Some people claim to have seen it. Others say, “Look, I have a picture of it!” — yet the closest they can get to is a blurred-out mess that makes no sense. And the rest believes that it’s out there but have given up […]

LinkedIn is an ever-growing business network with more than 310 million monthly active users. And 80% of those users are typically involved in the decision-making process.  So… That makes this platform the ideal option for brands to implement different strategies for sales growth and promote their outsourced business solutions. Although the network is primarily business-oriented, […]

Are your customer acquisition cost (CAC) trends cringeworthy? You’re not alone. CAC has increased for B2B tech companies by nearly 70% from 2013 to 2019. Over the past two years, the lack of face-to-face interactions has only worsened the problem as marketing expenses are climbing and incoming customers are descending.  So how do you know […]

“Price is what you pay. Value is what you get.” – Warren Buffet Ever make a bad decision based on a low price? If you said “no” then you have an inhuman amount of self-control and have better things to do than read this post. But if you’re like most, you have succumbed to a […]

Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]

Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers. […]

So, you’ve just developed a new revolutionary product and are now ready to take over the marketplace. All of this is fine, but if you don’t have a clear strategy on how to get customers, you will struggle to make a mark and your venture will eventually fail. And if you’re still unfamiliar with online […]