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  • Staying Successful During a Crisis for B2B Businesses
    04.28.2020
    Staying Successful During a Crisis for B2B Businesses

    Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]

    admin
    Articles   /   B2B   /   Business   /   Lead Generation   /   Marketing   /   North American Market   /   SaaS
  • Bound to Succeed: Which Direction Should Lead Generation in a Startup Go?
    05.14.2019
    Bound to Succeed: Which Direction Should Lead Generation in a Startup Go?

    Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers. […]

    admin
    B2B   /   Business   /   Lead Generation   /   Marketing
  • How to Develop a Powerful B2B Online Marketing Strategy
    05.14.2019
    How to Develop a Powerful B2B Online Marketing Strategy

    So, you’ve just developed a new revolutionary product and are now ready to take over the marketplace. All of this is fine, but if you don’t have a clear strategy on how to get customers, you will struggle to make a mark and your venture will eventually fail. And if you’re still unfamiliar with online […]

    admin
    B2B   /   Business   /   Lead Generation   /   Marketing
  • Taking The Guesswork Out of Your Lead Generation Campaign
    05.14.2019
    Taking The Guesswork Out of Your Lead Generation Campaign

    Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for. With the digital marketing landscape being as competitive as it […]

    admin
    B2B   /   Business   /   Lead Generation
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