Strategy-Building Guides for Growing B2B Companies | Martal Group

Major Takeaways: B2B Marketing Funnel AI Enhances Funnel Efficiency Personalization Increases Conversions Omnichannel Is Now Mandatory Sales & Marketing Funnel Alignment Drives Revenue Account-Based Everything Boosts ROI Funnel Strategies Must Include Self-Service Journeys RevOps Unifies the Full Funnel Introduction The B2B marketing and lead generation funnel is undergoing a rapid evolution in 2025. Buyer behaviors […]

Major Takeaways: SDR Salary SDR Base Salaries Average $50K–$60K Globally On-Target Earnings Reach $75K–$85K for Strong Performers Commission-Only SDR Plans Often Fail In-House SDR Teams Cost More Than You Think Outsourcing SDRs Cuts Costs by 25–30% Entry-Level SDRs Start Around $45K and Scale Fast Multichannel Outreach Increases SDR Efficiency Outsourced SDRs Deliver Performance and Flexibility […]

Major Takeaways: Cold Calling Laws Cold Calling Is Still Legal—but Heavily Regulated AI Cold Calling Now Requires Consent in the U.S. Legal Calling Times Are Strictly Enforced Do-Not-Call Lists Must Be Scrubbed Monthly Autodialers and Voicemail Drops Are High-Risk Consent Strategies Improve Compliance and Conversions B2B Cold Calling in Europe Requires “Legitimate Interest” Omnichannel Outreach […]

Major Takeaways: Account Based Marketing Data ABM Is Now a Data-First Strategy Intent Data Unlocks High-Value Targets AI Supercharges ABM Decision-Making Hyper-Personalization Increases Conversions Omnichannel Engagement Drives Higher ROI Analytics Prove ABM’s Pipeline Impact Data Quality and Integration Remain Critical Strategic ABM Requires the Right Skills and Partners Introduction Account-Based Marketing (ABM) has evolved from […]

Major Takeaways: Targeted Lead Generation AI-Powered Lead Targeting Increases Efficiency Hyper-Personalization Drives Higher ROI Omnichannel Outreach Improves Response Rates Data Quality and Privacy Compliance Are Critical Sales Outsourcing Accelerates Time to Pipeline Sales and Marketing Alignment Boosts Lead Conversion Social Selling Builds Authority and Trust Introduction Is your lead generation keeping up with the times? […]

Major Takeaways: How to Deal With Difficult Customers Understand the True Cost of Difficult Customers Identify the Right Customer Persona Early Targeting ideal customers through AI-supported outbound efforts reduces future conflict by aligning expectations and avoiding misfits from the start. Empathy and Active Listening Are Conversion Tools Use AI to Predict and Prevent Escalations Offer […]

Major Takeaways: Outbound Sales Despite new trends, outbound sales remains a core growth driver. 82% of B2B buyers still accept meetings from outbound outreach, proving it’s far from obsolete. High-performing teams now use integrated outreach combining email, cold calls, LinkedIn, and voicemail. Multi-channel sequences yield 22% higher response rates than email alone. Outbound sales success […]

Major Takeaways: Technical Sales Technical Sales Roles Are Becoming More Specialized AI Is Reshaping the Technical Sales Process Omnichannel Engagement Is the New Standard Buyers Prefer Digital Self-Service and Technical Enablement Mastery Requires Technical Sales Training and Tools Sales-as-a-Service Offers Scalable Growth Technical Sales Compensation Remains Highly Competitive Outsourced Technical Sales Boosts Speed to Revenue […]

Major Takeaways: Speed to Market Speed to Market Drives Revenue Acceleration AI Reduces Time to Engagement Outsourcing Sales Compresses Ramp-Up Time Omnichannel Outreach Boosts Conversion Speed Agile Teams Improve Go-to-Market Velocity Continuous Training Enables Faster Execution Data-Driven Prioritization Captures Demand at Peak Outsourcing and AI Deliver Scalable Speed Introduction Is B2B sales a race? In […]