Strategy-Building Guides for Growing B2B Companies | Martal Group

The appearance of ChatGPT radically changed the world of technology. The up-and-coming generative tools provide an opportunity for each user to evaluate the capabilities of artificial intelligence, and it is really impressive! The smart platform can compose songs, give advice (at your own risk), answer questions, and even generate code. With each new version, all […]

Customer lifetime value (CLV) is one of the most crucial indicators for gauging a company’s success in the B2B market. CLV is the entire revenue a firm can anticipate acquiring from a single customer over the life of that business’s relationship with the customer. Average order value, duration of the customer relationship, and purchasing patterns […]

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LinkedIn is an ever-growing business network with more than 310 million monthly active users. And 80% of those users are typically involved in the decision-making process.  So… That makes this platform the ideal option for brands to implement different strategies for sales growth and promote their outsourced business solutions. Although the network is primarily business-oriented, […]

When it comes to marketing automation, the basics are always helpful in creating a successful strategy that can help you get new customers and keep your existing ones happy. To develop such a strategy, it’s imperative to understand what is marketing automation, and how it can be used to optimize your content marketing, social media, […]

“Price is what you pay. Value is what you get.” – Warren Buffet Ever make a bad decision based on a low price? If you said “no” then you have an inhuman amount of self-control and have better things to do than read this post. But if you’re like most, you have succumbed to a […]

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