using AI to improve your instruments

Major Takeaways: List Building Software What makes list building software essential in 2025? How does AI improve B2B list building? Why is intent data a game-changer? What role does compliance play in list building? Can integrated tools replace multiple sales platforms? What’s the best approach for scaling global outreach? How does Martal’s hybrid model outperform […]

Major Takeaways: B2B Networking How is B2B networking changing in 2025? Why is AI critical to networking success? What makes B2B connections more effective today? Is in-person networking still relevant in 2025? Which platforms drive the most B2B networking results? How do top sales leaders approach network building? What is the role of omnichannel outreach […]

Major Takeaways: B2B Reporting Why does strategic B2B reporting matter in 2025? What should a strong B2B outbound reporting framework include? Which outbound metrics are critical to track? How can reports uncover what’s working—and what’s not? How should B2B teams act on reporting insights? How is AI changing B2B outbound reporting? What role does visual […]

Major Takeaways: Targeted Account Selling How is AI transforming targeted account selling? Why is personalization critical to success in 2025? What channels should you prioritize for TAS? How can sales and marketing teams align for TAS? What role does outsourcing play in TAS? Why is sales training more important than ever? What’s the ROI of […]

Major Takeaways: B2B Direct Marketing Why is Multi-Channel Direct Marketing Non-Negotiable in 2025? What Makes Direct Mail a High-ROI Channel in the Digital Age? How Is Email Still the Workhorse of Direct Marketing B2B? What Role Does Cold Calling Play in Multi-Channel Strategies? How Should LinkedIn Outreach Be Used for B2B Direct Engagement? Why Is […]

Major Takeaways: Lead vs Prospect What is the key difference between a lead and a prospect? Why does lead qualification matter in 2025? How do leads become opportunities? What is the role of lead generation vs prospecting? How is AI changing lead vs prospect qualification? What signals separate a prospect from a cold lead? Why […]

Major Takeaways: 11x ai Alternatives Why consider 11x AI alternatives? What makes competitors more attractive? Which alternatives deliver better personalization? How does Martal AI SDR stand out? How should teams choose the right fit? Do AI SDRs replace human reps entirely? Introduction Only 17% of sales reps meet their full quota (1). With pressure to […]

Major Takeaways: Lead Research Why is lead research critical in 2025? How do you define high-value prospects? What business lead research methods deliver results? How should you prioritize researched leads? Why is omnichannel outreach tied to lead research success? What role does data quality and compliance play? Should lead research be in-house or outsourced? How […]

Major Takeaways: Cold Call List How has the cold call list evolved in 2025? Why is AI critical to building better sales call lists? What role does buyer intent play in cold calling success? When is the best time to contact leads on your list? How does omnichannel outreach boost cold call list performance? What […]