31 Appointment Setting Companies: 2025 Guide to the Top Performer

Introduction

B2B appointment setting has become a critical tactic for sales teams looking to fill pipelines efficiently. With nearly half of marketing teams facing budget cuts (1) and buyers demanding personalized, value-driven outreach, companies increasingly outsource outbound prospecting to experts. 

Multi-channel campaigns (email + LinkedIn + phone) now deliver roughly 40% higher response rates (2) and 31% lower cost-per-lead than single-channel efforts (3). In this guide, we spotlight the top appointment setting firms of 2025, provide a comparative overview, and share expert tips and market trends. You’ll also learn how to choose the right partner to align appointment setting with your business goals.

To help you navigate this crowded market, we’ve put together a list of the top 31 appointment setting companies for 2025. These professionals consistently excel at setting quality appointments, increasing sales opportunities, and helping their clients succeed.

What is a B2B Appointment Setting Company?

Appointment setting companies specialize in scheduling qualified sales meetings for B2B clients. In practice, they prospect, engage and qualify leads on behalf of a sales team, then set up calls or demos with decision-makers. In other words, they act as “matchmakers”, connecting sales reps with high-value prospects (4). 

Unlike broad lead-generation tactics, appointment setters focus on direct contact with key buyers and deep qualification. For example, appointment setting often involves thorough research on target profiles, personalized outreach, and live calls – resulting in shorter sales cycles. 

Appointment setting “facilitates direct interactions with decision-makers” and includes “deeper lead qualification” compared to other methods. By eliminating unqualified leads early, these specialists boost conversion rates and free up your sales reps to focus on closing deals. Learn how B2B appointment setting services can drive more qualified meetings, shorten your sales cycle, and help your team close deals faster.

The Top 31 Appointment Setting Companies in 2025 

Let’s delve into this curated list of top appointment setting companies for 2025, providing you with the essential information to evaluate which firm is best for your needs. 

1. Martal Group 

Martal Group is an award-winning appointment setting company with a team of international sales experts dedicated to helping B2B companies grow quickly. It focuses on arranging qualified meetings with key decision-makers across different industries. 

Martal combines the expertise of its sales professionals with advanced technology and a data-driven approach to run successful outbound campaigns.  

Its team has executed lead generation strategies in over 50 industries, using multi-channel campaigns via email, LinkedIn, and cold calling to turn prospects into sales-ready leads. By tailoring outreach to each client’s specific goals and target customers, Martal consistently helps businesses boost sales and achieve growth. 

With 15 years of experience in lead generation and sales outsourcing, Martal has worked with over 2,000 B2B clients. Their global team uses advanced techniques, including technographic targeting and buyer intent prospecting, to deliver results. 

Here’s a look at some of Martal Group’s key successes: 

• Setting Sales Appointments: Martal Group has helped Website Closers streamline lead generation by booking an average of 23 meetings a month with digital entrepreneurs who want to sell their online businesses. 
• Omnichannel Outbound Campaigns: Southern Code was struggling with a 10-month-long sales cycle that was dragging down the company’s growth. By developing and managing an omnichannel outbound campaign, Martal was able to provide additional support for the in-house sales team, resulting in an increase in the number of closed deals per month.  
• Outbound Lead Generation: Martal helped Complete EDI with its first outbound lead generation campaign. One of Martal’s fractional sales executives provided two qualified leads in just two weeks and 14 by the end of a three-month trial using a combination of technographic data and account-based marketing.  
• Building a Sales Pipeline – Martal Group created a go-to-market strategy for Clickworker, resulting in 60 new deals created and three master service agreements with Fortune 50 companies secured. A team of three executives now manages all of Clickworker’s sales and marketing, including trade shows, prospect lists, omnichannel campaigns, lead follow-up, and contract closures, ensuring a smooth process from start to finish.  

Headquarters: Oakville, ON 

Number of Employees: 51-200  

Specialization: Sales as a Service, Lead Generation, Appointment Setting, Sales Outsourcing, Email Marketing, Social Selling, Call Center Services 

Pricing: Upon Request 

Clutch Ranking: 4.8 

Standout Benefits: 

• International Team of B2B Sales Experts 
• Average Rep Experience: 3-5 Years 
• Proprietary AI Sales Enablement Tool 
• Signal-Driven Prospecting Through Buyer Intent Data 
• Omnichannel Outreach Via Email, Linkedin, and Phone 
• Experience in 50+ Industries 
• 15-Year Track-Record Of Lead Gen Success 

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2. CIENCE Technologies 

CIENCE is a People-as-a-Service company specializing in outbound sales development, including top-of-the-funnel B2B lead generation and appointment setting. By offering a combination of managed services and software, the firm helps clients connect with the right decision-makers.  

Headquarters: Denver, CO 
Number of Employees: 201-500 

Specializations: Telemarketing, Call Center Services, Sales Outsourcing, Advertising, Direct Marketing, Email Marketing 

Pricing: Upon Request 

Clutch Ranking: 4.3 

Differentiators: 

• AI-Enable Lead Qualification 
• Content Syndication and Direct Mailing Services 
• Diverse tools and platforms to manage campaigns and monitor outcomes 

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3. Belkins 

As a B2B sales agency, Belkins offers appointment setting services aimed at providing monthly sales meetings for their clients scheduled with warmed-up, qualified leads. Employing a comprehensive process that includes preliminary analysis, personalized email outreach, and efficient appointment scheduling, Belkins aims to alleviate common challenges that often hamper pipeline growth. 

Headquarters: Dover, DE 

Number of Employees: 201-500 

Pricing: Upon Request 

Clutch Ranking: 4.9  

Specializations: Sales Outsourcing, Call Center Services, Appointment Setting, CRM Consulting, Email Marketing 

Differentiators: 

• In-House Email Deliverability Platform 
• HubSpot Integration 
• SMS Messaging 

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4. EBQ 

EBQ is a B2B sales agency known for its expertise in appointment setting services. They offer a complete suite of services, including cold calling, lead qualification, and market research. Leveraging modern tools, they adopt a data-driven approach to improve outreach and secure more qualified meetings. 

Headquarters: Austin, TX 

Number of Employees: 201-500 

Pricing: $10,000 per month per person 

Clutch Ranking: 4.8 

Specializations: Sales Outsourcing, CRM Consulting, Email Marketing, Call Center Services, CRM Customer Support 

Differentiators 

• Salesforce Integration 
• Simple, Straightforward Pricing 
• No Contract 

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5. SalesRoads 

With over fifteen years of experience, SalesRoads offers appointment setting services for expanding businesses. The agency offers turn-key programs with experienced SDRs, sales coaches, client success managers, and a data and sales operations team, with flexible terms. 

Headquarters: Boca, Raton, FL 

Number of Employees: 51-200 

Pricing: Starting at $5,500 per month 

Clutch Ranking: 4.9 

Specializations: Sales Outsourcing, Call Center Services, Email Marketing 

Differentiators: 

• List Building Services 
• Dedicated SDR 

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6. Leadium 

Leadium is an outbound sales agency known for crafting personalized sales strategies and expanding client sales pipelines. Their scalable services leverage a variety of technologies, such as LinkedIn Sales Navigator and Hubspot, to create and optimize appointment setting campaigns.  

Headquarters: Alexandria, VA 

Number of Employees: 51-200 

Pricing: Upon request 

Clutch Ranking: 4.9 

Specializations: Sales Outsourcing, Call Center Services, Email Marketing, Inbound Appointment Setting, Outbound Appointment Setting 

Differentiators:  

• Top-of-Funnel Consulting 
• Outsourced Sales Team Led by the Clients 

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7. Strategic Sales and Marketing 

Sales and Marketing Inc (SMI) is a B2B appointment setting company with over 30 years of experience in the USA. They specialize in customized sales and marketing solutions that enhance lead-generation efforts. SMI’s expert appointment setters qualify leads, highlight selling points, and provide verified opportunities for sales teams.  

Headquarters: Avon, CT 

Number of Employees: 11-50 

Pricing: Upon request 

Clutch Ranking:4,7 

Specializations: Sales Outsourcing, Call Center Services, Email Marketing, Inbound Appointment Setting, Outbound Appointment Setting, SEO 

Differentiators:  

• Customer Satisfaction Survey Services 
• Focus on B2B companies with long sales cycles 
• Member of Several Industry Associations  

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8. LevelUp Leads 

LevelUp Leads specializes in outbound marketing, cold outreach, and appointment setting. They leverage automation and personalized campaigns to help B2B companies generate qualified sales leads. 

Headquarters: San Francisco, CA 

Number of Employees: 11-50 

Pricing: Upon request 

Specializations: B2B Lead Generation, Cold Outreach, Email Marketing, Content Marketing 

Clutch Ranking: 4.9 

Differentiators: 

• Fractional and Full-Service SDRs 
• Social Media Management Services 
• Pay-Per-Contact List Building  Services 

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9. Callbox Inc 

Callbox Inc offers lead generation and appointment setting services to help businesses capture potential customers and increase qualified sales appointments. Their approach includes personalized messaging, rich contact profiles, and company insights to target ideal buyers. They also provide touchpoints across multiple channels and offer a range of tools optimized for sales.  

Headquarters: Encino, CA 

Number of Employees: 501-1,000 

Pricing: Upon request 

Ranking: 4.6 

Specializations: Sales Outsourcing, Customer Service Outsourcing, Call Center Services 

Differentiators 

• Event and Webinar Marketing 
• Live Chat Management 

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10. SalesPro Leads 

B2B lead generation service provider SalesPro Leads develops tailored programs to meet specific organizational requirements. Their strategies include go-to-market approaches and integrated marketing campaigns using prospecting calls, email, social media, and the internet. They provide appointment setting, sales intelligence, lead nurturing, demand generation, and various types of qualified leads.  

Headquarters: Reno, NV 

Number of Employees: 11-50 

Pricing: Upon request 

Clutch Ranking: 4.9 

Specializations: Sales Outsourcing, Direct Marketing, Telemarketing 

Differentiators: 

• Inbound Call Management 
• Event Recruitment Campaigns 

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11. SalesAR 

SalesAR helps businesses increase their client base and boost sales through B2B lead generation services. With a focus on providing a steady inflow of leads, SalesAR aims to solidify a company’s position in the market. SalesAR adopts a professional approach, conducting meticulous lead research to facilitate productive meetings with quality prospects, leading to deals, partnerships, and collaborations.  

Headquarters: London, EN 

Number of Employees: 51-200 

Pricing: Upon request 

Clutch Ranking: 4.9 

Specializations: Sales Outsourcing, Direct Marketing, Telemarketing 

Differentiators: 

• Anti-Spam Campaigns 
• Contracts Ranging from 1-6 Months 

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12. By Appointment Only 

By Appointment Only (BAO) operates as a de facto partner for B2B companies in the tech industry, creating go-to-market strategies that generate sales-qualified meetings. As an alternative payment plan, BAO offers a performance-based appointment setting service. 

Headquarters: Chelmsford, MA 

Number of Employees: 201-500 

Pricing: Upon request 

Clutch Ranking: Unavailable 

Specializations: Sales Outsourcing, Market Research, Lead Qualification 

Differentiators: 

• SmartLead Data 
• Opportunity Identification 

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13. Virtual Sales Limited 

Virtual Sales Limited is a trusted provider of B2B appointment setting services for companies in the IT industry. They prioritize delivering sales meetings with high-quality leads and are devoted to fully transparent partnerships. Virtual Sales Limited clients receive assigned project managers and are not required to sign a long-term contract.  

Headquarters: Horsham, EN 
Number of Employees: 11-50 
Pricing: Starting at £1,995/Month 

Clutch Ranking: 4.8 

Specializations: Appointment Setting, Lead Generation, Telemarketing 

Differentiators: 

• Pricing Based on Labor Hours and Call Volume* 
• Seminar Attendance and Follow-Up Campaigns 
• Database Development Services 

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 14. Intelemark 

Intelemark’s expert team creates tailored solutions that integrate seamlessly with existing sales and marketing processes, ensuring warm leads and a smooth transition of appointments. By leveraging their team’s expertise and market knowledge, Intelemark develops strategies to enhance prospecting. Its approach includes consultation, professional calling, data research, and appointment setting.  

Headquarters: Scottsdale, AZ 
Number of Employees: 11-50 
Pricing: Upon request 

Clutch Ranking: 4.8 

Specializations: Telemarketing, Appointment Setting, Lead Generation, Customer Retention, Inbound Call Center Services 

Differentiators: 

• Customer Reactivation Campaigns 
• Database Cleanup 
• Sales Insourcing Services 

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15. Curral 

Curral employs an omnichannel outreach approach, utilizing multiple communication channels to engage prospective customers. With an office-based team in London, its SDRs deliver high-performance outreach. Curral emphasizes effective management and reporting through a customer portal and weekly check-in calls to ensure proactive analysis of performance. 

Headquarters: London, EN 
Number of Employees: 11-50 
Pricing: Upon request 

Clutch Ranking: 5 

Specializations: Lead Generation, Lead Qualification, Appointment Setting 

Differentiators: 

• Performance-Based Payment Plan 
• On-site Teams in London and Dubai 

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16. OutboundView 

Exclusively focused on HR-related solutions, OutboundView builds top-of-funnel sales pipelines through its specialized expertise. OutboundView’s services assist clients in finding their next customers within the HR industry. With its team of inside sales professionals, OutboundView targets, engages, and schedules meetings with HR leaders.  

Headquarters: Franklin, TN 
Number of Employees: 11-50 
Pricing: Upon request 

Clutch Ranking: 4.9 

Specializations: Lead Generation, Lead Qualification, Appointment Setting 

Differentiators: 

• 100% Dedicated to the HR Industry 
• TalentView Database for HR Lead Generation 
• Pay-Per-Lead List Building Service 

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17. ProphetLogic 

Similar to Virtual Sales Limited, ProphetLogic specializes in assisting IT and software companies in scheduling qualified sales appointments with their ideal prospects. By providing SDRs that utilize data to target the right B2B decision-makers, ProphetLogic employs a volume-based approached enhanced with automation to collecting and converting targeted leads. 

Headquarters: Allentown, PA 
Number of Employees: 11-50 
Pricing: Upon request 

Clutch Ranking: 5 

Specializations: Sales Development, SDR as a Service, Inbound Marketing Support,  

Differentiators: 

Pay-Per-Meeting Pricing Option 

Emphasis on Organic Growth 

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18. The Sales Factory 

The Sales Factory is a B2B sales development firm specializing in generating high-quality leads and setting qualified appointments for businesses. With a unique focus on blending strategic consulting with hands-on execution, they excel in identifying decision-makers, nurturing prospects, and closing deals. Their approach is driven by deep data insights and personalized outreach, ensuring clients achieve sustainable revenue growth.  

Headquarters: Toronto, ON 
Number of Employees: 51-200 
Pricing: Upon request 

Clutch Ranking: 4.7 

Specializations: Sales and Lead Generation, Data and Market Research, Customer Success 

Differentiators: 

• 100% Onshore Canadian Team 
• University Graduates 
• Knowledgable in the North American Market 

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19. Valve+Meter 

Valve+Meter provides a broad range of outbound lead generation services, including B2B appointment setting, cold calling, and lead qualifying, to aid business growth and populate sales funnels with high-quality customers. Its team employs a performance marketing approach, prioritizing research, planning, and execution to attract suitable leads and engage prospects at every sales funnel stage.  

Headquarters: Indianapolis, IN 
Number of Employees: 11-50 
Pricing: Upon request 

Clutch Ranking: Unavailable 

Specializations: Lead Generation, Lead Qualification, AppointmentSetting, Cold Calling, Content Marketing, SEO, Advertising, Web Design, Direct Marketing 

Differentiators: 

• ThinkFirst™ Strategists and Workshops 
• Speaking Engagement Services 

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20. DemandZEN 

Based in North Caroline, DemandZEN is a B2B appointment setting company with a pay-for-performance model. DemandZEN conducts multi-channel outbound outreach, including cold calling, cold emailing, and social media prospecting, to facilitate lead generation for their clients.  

Headquarters: Chapel Hill, NC 
Number of Employees: 51-200 
Pricing: Upon request 

Clutch Ranking: 5 

Specializations: Account-Based Demand Generation, Direct Marketing, Email Marketing, Appointment Setting, Outsourced Inside Sales, Event Marketing 

Differentiators: 

• Focused on B2B Tech Industry 
• Webinar Development 
• In-House Data Research Team 

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21. UnboundB2B 

UnboundB2B employs a data-driven approach to generate quality leads and arrange meetings for sales teams. Its programs utilize various techniques and tools, such as role-based appointments and targeted lead generation. 

Headquarters: San Francisco, CA 
Number of Employees: 201-500 
Pricing: Upon request 

Clutch Ranking: 4.9 

Specializations: Account-Based Marketing, Demand Generation, Advertising, Webinar Solutions 

Differentiators: 

• Unbound Products: Initiate, Promote, and Activate  
• Database Management Services 

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22. JumpCrew 

Located in Nashville, TN, JumpCrew emphasizes the use of behavioral data, refined processes, and personalized outreach in its outsourced sales services. Through an experienced team of SDRs, JumpCrew expertly qualifies leads, fostering them through consistent communication to successfully set sales appointments for its clients. 

Headquarters: Nashville, TN 
Number of Employees: 201-500 
Pricing: Upon request 

Clutch Ranking: 4.6 

Specializations: Sales Outsourcing, Lead Generation, Advertising, Email Marketing, Web Design, SEO, Content Marketing 

Differentiators: 

• Growth as a Service Model 
• Client-Led Product Training 

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23. SaaSBoost.io 

As the name implies, SaaSBoost.io specializes in B2B outsourced SaaS sales and marketing services, aiming to construct a scalable sales pipeline for businesses. They assimilate into clients’ teams through strategic partnerships, enabling them to comprehend their businesses deeply. Utilizing methods such as prospect list building, cold email outreach, pipeline management, and customer development, SaaSBoost.io also contributes to shaping product roadmaps. 

Headquarters: Redwood City, CA 
Number of Employees: 2-10 
Pricing: Upon request 

Clutch Ranking: Unavailable 

Specializations: SDR and BDR Services, Outsourced Sales, Content Marketing, Cold Email Outreach, Apollo.io Strategy and Setup 

Differentiators: 

• Lead Gen for SaaS Startups 
• Apollo.io Certified Agency Partner 
• Software Directory Submission Service 

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24. Abstrakt Marketing Group 

Through a strategic process and established sales techniques, Abstrakt Marketing Group facilitates business growth through its appointment setting services. Abstrakt Marketing Group’s outbound SDR teams concentrate on creating reliable sales pipelines, cultivating relationships with qualified prospects, and securing optimal leads through cold calling and emailing.  

Headquarters: St. Louis, MO 
Number of Employees: 501-1,000 
Pricing: Upon request 

Clutch Ranking: 4.7 

Specializations: Sales Outsourcing, Outbound BDR, Inbound BDR, Lead Qualification, Appointment Setting, Talent Sourcing 

Differentiators: 

• Salesforce Consulting 
• RevOps Services 
• Creative Sweets by Abstrakt Marketing Solutions 

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25. Smith.ai 

Smith.ai provides outreach services managed by professional, North America-based virtual agents who follow AI-driven workflows. Businesses can delegate cold call outreach tasks to Smith.ai by providing their own lead list. Smith.ai services also include email and text follow-ups for additional ways to enhance engagement and conversions. 

Headquarters: Los Altos, CA 
Number of Employees: 201-500 
Pricing: Starting at $10,000 / Month + $750 Setup Fee (Cold Prospecting) 

Clutch Ranking: 4.9 

Specializations: Lead Generation, Lead Qualification, Appointment Setting, Live Chat Support, Lead Management and Intake 

Differentiators: 

• 24/7 Live Agent Engagement Support Platform 
• After-Hours Answering Service 
• Pay-Per Contact Model 

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26. Operatix 

Operatix assists B2B tech companies in bolstering their sales pipeline and achieving sales goals through outbound sales development, account-based selling, and lead qualification. By employing tailored strategies to connect with key decision-makers in strategic accounts, Operatix strives to generate high-quality leads that book productive discovery calls.  

Headquarters: Fleet, EN 
Number of Employees: 201-500 
Pricing: Upon request 

Clutch Ranking: 4.7 

Specializations: Outbound Sales, Inbound Lead Qualification, Channel Acceleration, Marketing Acceleration, Sales Recruitment 

Differentiators: 

• Focus on the B2B Tech Industry 
• Free Pipeline Assessment 
• Risk / Reward Investment Model 

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27. Superhuman Prospecting 

Superhuman Prospecting works side-by-side with B2B sales teams to fill their pipelines with qualified opportunities. By leveraging updated techniques and employing experienced B2B appointment setters, Superhuman Prospecting aims to provide a seamless representation of your company during outbound prospecting.  

Headquarters: Norristown, PA 
Number of Employees: 11-50 
Pricing: Upon request 

Clutch Ranking: 4.9 

Specializations: List Building, Lead Generation, Lead Qualification, Appointment Setting, Cold Calling 

Differentiators: 

• Prioritizes Cold Calling for Outbound Services 
• Flex and Premium Packages Based on Call Volume 
• 100% US-Based Employees 

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28. Launch Leads 

Specializing in appointment setting services, Launch Leads is a B2B lead generation company that uses multi-channel outreach to generate qualified sales opportunities. Launch Leads follows a comprehensive, full-funnel approach to lead qualification, ensuring that every lead is pursued until a confirmed appointment with a key decision-maker is secured.  

Headquarters: Salt Lake City, UT 
Number of Employees: 51-200 
Pricing: Upon request 

Clutch Ranking: 4.9 

Specializations: Lead Generation, Appointment Setting, Dead Lead Revival, Inbound Lead Management 

Differentiators: 

• Partnership Pricing Options 
• Trade Show Lead Generation Solutions 

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29. ProspectHunter 

Through its B2B lead generation expertise, ProspectHunter sets qualified sales appointments with decision-makers. Their services involve handling initial outreach and scheduling processes through strategic prospecting techniques and tailored approaches. By utilizing their in-depth market knowledge and advanced tools, ProspectHunter helps businesses widen their client base. 

Headquarters: Richardson, TX 
Number of Employees: 51-200 
Pricing: Upon request 

Clutch Ranking: Unavailable 

Specializations: Lead Generation, Appointment Setting, Sales Outsourcing, Account-Based Marketing, Direct Marketing, Database Cleanup 

Differentiators: 

• Follow14 Demand Generation Methodology 
• Market Intelligence Campaigns 

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30. OnBrand24 

With their highly trained outbound brand specialists, OnBrand24 offers comprehensive appointment setting campaigns and management services to generate leads. By leveraging its optimized call center methodology and detailed reports, OnBrand24 provides valuable insights into the result of every call. 

Headquarters: Beverly, MA 
Number of Employees: 51-200 
Pricing: Upon request 

Clutch Ranking: 4.6 

Specializations:  B2B Lead Generation, Appointment Setting, Customer Recovery, Customer Surveys, Database Cleaning 

Differentiators: 

• Fractional and Dedicated Teams 
• Supports B2B and B2C Businesses 

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31. Magellan Solutions 

Magellan Solutions, a prominent provider of appointment setting services. Through strategies like background verification and cold calling, Magellan Solutions engages with B2B prospects to boost sales and facilitate business deals. Its team of skilled appointment setters focuses on building rapport, generating qualified leads, and reaching decision-makers across various industries.  

Headquarters: Mandaluyong, PH 
Number of Employees: 201-500 
Pricing: Upon request 

Clutch Ranking: 4.5 

Specializations: Telemarketing, Lead Generation, Appointment Setting, Back Office, Customer Service, Data Management, Virtual Assistant, Recruitment 

Differentiators: 

• Diverse Set of BPO Services 
• SME-Focused Business Model
• Flexible Pricing 

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How to Choose the Right Appointment Setting Company?

When evaluating lead generation and appointment setting providers, start by considering your company’s specific goals and sales process. Look for an agency with proven industry expertise, a strong track record, and the ability to integrate seamlessly with your team. Equally important are their approach to lead qualification, outreach strategies, and use of technology.

Key evaluation points include:

• Specialization & Experience: Ensure they understand your vertical (e.g. SaaS, healthcare, finance). Ask for references or case studies in your space.
  
• Process & Tools: Check how they research targets and personalize outreach. Do they use buyer intent data and multi-channel cadences? Agencies that integrate AI and intent signals often yield higher-quality leads (e.g. using intent data can improve qualification accuracy by ~77%) (5).
  
• Pricing & Terms: Understand their pricing model and any minimum commitments. Beware of agencies promising “guaranteed” outcomes with vague metrics. Lack of transparency in pricing or methodology is a red flag. Similarly, unrealistic promises (e.g. “100 meetings in 30 days”) often precede disappointment.
  
• Cultural Fit & Communication: Good chemistry and clear communication are essential. You’ll work closely with their team, so ensure they value collaboration and regular reporting.

By considering these elements carefully, you can choose a partner that strengthens your sales process and drives measurable results.

What questions should you ask before hiring an appointment setting company?

Before partnering with an appointment-setting firm, it’s crucial to ask targeted questions to ensure they understand your business and can deliver results. The right questions help you assess their expertise, approach, and tools, and ensure their process aligns with your sales goals.

Below are key areas to explore when vetting a firm:

• What is your experience in our industry? Confirm they’ve succeeded with similar clients (experience can make a significant difference).
• How do you define and qualify a “sales-ready” lead? Their qualification process must match your sales cycle and lead criteria.
• Which channels and tools do you use? Check if they use multi-channel outreach (email, calls, LinkedIn, etc.) and up-to-date sales/marketing tools.
• What metrics and reporting do you provide? Ensure they will share performance data (appointments, conversion rates, pipeline contribution) and can show case studies of past success.
• Can you share references or case studies? Real client examples demonstrate their ability to deliver qualified appointments.

Asking these questions thoroughly ensures you select a partner who not only meets your immediate needs but also supports long-term sales growth.

What mistakes should you avoid when choosing an appointment setting company?

Outsourcing appointment setting can save time and scale your sales, but many B2B leaders stumble along the way. The difference between success and frustration often comes down to how you manage the partnership. Treating an agency as just a vendor or focusing on the wrong metrics can derail results before you even get started.

Here are the most common mistakes to avoid:

• Treating the agency as a mere vendor: Don’t just hand over leads and expect magic. Instead, train the outsourced team on your products, culture, and goals.
  
• Chasing quantity over quality: More appointments mean nothing if leads aren’t sales-ready. Focus on qualified meetings, or “poorly qualified” volume wastes your sales reps’ time.
  
• Failing to set clear SLAs or KPIs: Without defined targets (appointments, conversions, response time), it’s impossible to measure success objectively.
  
• Ignoring internal alignment: Failing to integrate the agency’s outreach with your CRM and sales team leads to confusion and duplicated work.
  
• Choosing solely based on cost: Beware the cheapest option. Focus on value and results, not just price.

In short, the right appointment setting company isn’t just a service provider, they’re an extension of your sales team. Build a partnership, set shared goals, and maintain open communication to see real impact.

Trends in Appointment Setting for 2025–2026

Appointment setting is evolving fast. In 2025–2026, top agencies are blending AI, data-driven insights, and multi-channel strategies to deliver higher-quality meetings. 

Success now depends on combining technology with human expertise, personalized outreach, and flexible team models to connect with prospects more effectively than ever.

Here are some major shifts shaping appointment-setting practices today:

• AI & Automation: Appointment setting is increasingly data-driven. AI tools now can automate 80% of tasks and launch personalized outreach campaigns at scale. Many agencies combine human SDRs with AI-based prospecting (for example, using intent signals or predictive analytics) to improve conversion rates (6).
  
• Multi-Channel, Personalized Outreach: Single-channel tactics are fading. Leading firms now blend email, voice calls, LinkedIn, chat and even video to reach buyers on their preferred channels. Studies show integrated outreach can boost response rates by ~40% compared to email-only campaigns (2). Appointment setters are thus trained as “consultants,” engaging prospects with relevant content and problem-solving, rather than just cold pitching.
  
• Hybrid/Outsourced SDR Teams: Many B2B companies are moving to a “sales-as-a-service” model. Instead of building large in-house teams (which 47% of marketers find constrained by budgets (1)), they leverage outsourced SDR agencies. Outsourcing has proven much more cost-effective – cutting costs by up to 65% in some cases (7) – and allows scaling up quickly with experienced teams. This trend blurs the lines between internal and external sales reps, creating hybrid workflows.
  
• Quality Over Quantity & Data Focus: In 2025, top setters focus on lead quality. They prioritize leads with buying intent signals and tailor outreach accordingly. For example, the use of intent data (tracking in-market signals) can improve qualification accuracy by over 77% (5). The emphasis is on generating a steady flow of sales-ready meetings (not just a high volume of raw leads), so companies invest in metrics-driven processes and CRM integration.

Successful appointment setting in 2025 hinges on combining technology (AI, intent data) with human insight, and reaching prospects through integrated, personalized cadences.

What’s Next?

In 2025, choosing the right appointment setting partner can be a game-changer for B2B companies. By comparing leading providers and understanding models (retainer vs. performance), you can align costs with goals. Remember to vet vendors for relevant experience, transparent reporting, and realistic outreach strategies. 

The most successful teams will leverage the latest trends – like AI-driven personalization and multichannel cadences – and continually optimize based on data. Ultimately, the key is alignment: select an appointment setting service whose strengths match your industry and sales objectives. When done right, these services don’t just book meetings – they deliver qualified opportunities that fuel sustained revenue growth.

We hope this guide to the top 31 appointment setting companies in 2025 has been helpful in your search for the best lead generation partner. For most businesses, landing sales meetings is the hardest part of the lead generation process. 

Appointment setting companies can greatly reduce the struggles and stress associated with these tasks.

If you would like to learn more about how an appointment setting company, like Martal Group, can work side-by-side with your sales team to scale your revenue growth, don’t hesitate to schedule a quick chat with us today.

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References

1. Inbox Insight
2. Martal Group – Lead Generation Process
3. Sopro
4. Martal Group – B2B Appointment Setting Services
5. Marketing Sherpa
6. Martal AI SDR Platform
7. Martal Sales Support
8. ZipRecruiter

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FAQs: Appointment Setting Companies

1

What is an appointment setting company? 

It’s a specialized firm that outsources outbound prospecting for B2B sales teams. Appointment setting companies research target customers, engage them through calls/emails, qualify their interest, and then schedule meetings with sales reps. In essence, they book the sales appointments your team needs to close deals (4).

2

How much should you pay an appointment setter? 

Costs vary by hiring model. A full-time in-house setter in the U.S. earns roughly $24 per hour on average (about $50K/year) (8), though rates range from ~$15 to $30+ depending on experience and location. If outsourcing to an agency or freelancer, pricing often follows flat or performance-based models. The “best” payment depends on your volume needs and risk tolerance.

3

How do I find good appointment setters? 

Start by defining your Ideal Customer Profile (industry, company size, roles) and then seek teams with relevant experience. You can hire via specialized agencies (like those listed above), consultancies, or freelance platforms.

Martal’s own appointment setter training guide outlines key skills to look for, such as strong industry knowledge and CRM expertise. Checking references or case studies is crucial – for instance, an agency should be able to share success stories from clients in similar sectors. Interviews or test campaigns can also gauge a setter’s fit.

4

How do I choose the right appointment setting agency? 

Evaluate both quantitative and qualitative factors. Use a scorecard: check that the agency has relevant industry experience and positive client references. Confirm their processes and technology (do they use up-to-date CRMs, AI tools, intent data?). Understand their pricing clearly (and ensure no hidden fees).

Beware of vendors who guarantee unrealistic volumes or refuse to share performance metrics. Instead, choose a partner who offers transparent reporting and aligns with your sales targets. A good agency will treat your goals as their own, adjusting tactics (outreach cadence, messaging) until the pipeline fills.

5

Can appointment setting companies help scale my B2B sales? 

Absolutely. Outsourced appointment setters allow your sales team to focus on closing by handing off the prospecting grunt work. As Martal’s experts note, partnering with a professional agency is “a more efficient and cost-effective approach,” eliminating the overhead and risk of hiring internally (4).

With the right agency, you tap into experienced SDR talent and proven processes, which accelerates pipeline build-up. In practice, companies using top appointment setting services often see faster lead flow and shorter sales cycles, enabling faster scale-up than with DIY prospecting alone.