Marketing Methodologies to Grow Your B2B Company | Martal Group

Major Takeaways Introduction: The Growing Importance of Sales Collateral in 2025 Is your sales collateral keeping up with the rapid changes in B2B sales? In an era where digital engagement is the norm, sales collateral has evolved from static brochures into dynamic, strategic assets. By 2025, Gartner expects 80% of B2B sales interactions between suppliers […]

Major Takeaways In B2B sales & marketing, converting prospects into customers is rarely instant. Longer sales cycles mean you must build relationships and trust over time. This is where B2B lead nurturing comes in. Effective lead nurturing keeps your brand in front of prospects, educates them, and guides them toward a purchase when they’re ready.  […]

Major Takeaways: Introduction to B2B Email Drip Campaigns 79% of marketing leads never convert to sales due to a lack of lead nurturing. B2B companies – especially SaaS businesses – thrive on building relationships with prospects over time. An Email Drip Campaign is a strategy for nurturing those relationships through a series of automated, scheduled […]

The B2B buying process in 2025 is more complex than ever, with data-driven decision-making, growing buying committees, and digital-first preferences shaping the landscape. Discover the five key factors influencing B2B purchases and learn how sales teams can adapt to close deals faster and more effectively. Major Takeaways The B2B buying process – the journey a […]

Discover how to humanize automated email cadences in 2025 by balancing AI-driven automation with a personal touch. Learn best practice email marketing cadence strategies, behavioral segmentation, and hyper-personalization to boost engagement and conversions. Major Takeaways In B2B marketing and sales, an email cadence – the sequence and timing of outreach emails – is a critical […]

In business-to-consumer (B2C) interactions, decisions are made by a private individual. Whether you’re selling a product or service, you can make a sale by pinpointing and addressing your customer’s pain points based on demographic and psychographic data. This process is vastly different from business-to-business (B2B) decision making. There’s so much more at stake as decisions […]

How’s your workflow organized? Does your sales team work together with SEO experts to generate leads? Or do they work separately? Have you ever thought it would be nice to combine their efforts so they could not just attract more leads, but these leads would also be better? If this question has been nudging you […]

Selling to other businesses is different than selling to regular people. Businesses take more time to decide to buy. In addition, the process is more complicated. Therefore, your content marketing should be effective.  Content like articles, blog posts, videos, & social media posts can: But you can’t just post anything online & expect it to […]

Are you investing heavily in marketing but still need help generating leads for your B2B business? You are not alone!  Every business faces increasing competition, which makes it harder for newbies to earn their spot in the market. However, if you implement the right marketing strategies, you can beat all your competitors and generate daily […]