Sales Advice and Insight that You Can Use Today | Martal Group

Key Takeaways Introduction Is your B2B sales pipeline running dry despite all your cold calls and emails? You’re not alone. In 2024, nearly 45% of B2B businesses reported that generating enough leads to hit their targets was a major challenge​(1). The traditional playbook of blasting out messages and hoping for the best is falling short. […]

Key Takeaways Introduction Are your B2B sales metrics telling the full story of your team’s performance? In 2025, data-driven sales leadership isn’t just a buzzword—it’s a necessity. By 2026, 65% of B2B sales organizations will outpace those running on gut instinct by using data-driven strategies​(10). Key Performance Indicators (KPIs) and metrics shine a spotlight on […]

Major Takeaways  Introduction B2B email marketing remains a powerhouse in 2025, even as new channels emerge. In fact, email is so vital that 4 out of 5 marketers said they would rather give up social media than lose email outreach​(5). Why? Because done right, B2B emails drive serious results – delivering an average ROI of […]

Major Takeaways  Introduction In 2025’s fast-paced B2B landscape, building a winning sales team structure often means blending in-house and outsourced talent. This hybrid model is reshaping how companies approach sales, allowing them to tap external expertise and scale quickly without overburdening internal teams. Below, we’ll explore what a hybrid sales team structure is, why it’s […]

Meta Description Learn how to build a high-performing remote sales team in 2025. This complete guide covers hiring remote reps, essential tools, team management strategies, and when to outsource to scale revenue faster. Major Takeaways Introduction Did you know that by 2025, 80% of B2B sales interactions will occur via digital channels?​(1)This startling statistic underscores […]

Major Takeaways  Introduction Is your sales pipeline overflowing with leads but short on sales? In B2B marketing, generating leads is only half the battle – the real win comes from converting those leads into customers. When it comes to lead generation vs. lead conversion, many companies pour resources into filling the funnel but neglect to […]

Major Takeaways Introduction 68% of B2B companies have trouble generating leads(1). That eye-opening stat shows just how challenging it can be to keep a sales pipeline full in today’s market. If your company – whether a nimble SaaS startup or a global manufacturing firm – is struggling to consistently book qualified sales meetings, you’re not […]

Major Takeaways What is a Value Proposition and What Are Its Key Components? 97% of B2B buyers check a vendor’s website before ever contacting sales, making a clear value proposition essential for conversions. At its core, a value proposition is a short statement explaining how your product or service solves customers’ problems or improves their […]

Major Takeaways Introduction Cold calling in 2025 is far from dead – in fact, it’s evolving. Sales teams are finding that the best cold calling questions can make the difference between a dismissed call and a promising new opportunity. Your prospects are busy and skeptical, but they’re not unreachable. The key is qualifying leads quickly […]