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Sales Advice and Insight that You Can Use Today | Martal Group
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The B2B Sales Practice That Can Get Your LinkedIn Restricted
When it comes to lead generation, LinkedIn is all the rage. But could you be putting your profile and reputation at risk? LinkedIn is a more personal way of selling than emails and even calls. Connections, qualifications, engagements, and professional history are available in just a few clicks. This kind of transparency can help you […]
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What Is Sales Enablement, and Why Should Sales Managers Care?
In today’s fast-paced business environment, the importance of efficiency and productivity can’t be understated. One sector that has been dramatically affected by this is sales. The rapid evolution of customer expectations and the ever-increasing competition demand a more systematic and optimized approach to sales. This is where sales enablement comes into play. Understanding Sales Enablement […]
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When Should Your B2B Tech Company Outsource Sales?
As the landscape around tech companies continues to shift rapidly, the demand for sustainable solutions to consistently attract high volumes of sales is always on the rise. The obvious solution here is to hire a solid team of qualified sales representatives. But while it may be easy to come up with the idea, going from […]
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A Tale of Two Tech Sectors: Why Submarkets Matters When Defining Your Sales Cycle
As the majority of B2B buyers rejoice in the normalization of remote selling, businesses around the world have been working diligently to meet the demands of the new environment. Before it was mainstream, we at Martal Group had been helping companies generate leads virtually with sales representatives trained in the art of long-distance prospecting. The […]
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A Guide to Objection Handling in B2B Sales
For a sales executive, there always comes a time when a prospect is hesitant about your solution. The prospect may genuinely have a problem, or they may be coming up with excuses to avoid expressing disinterest. In these situations, one must know exactly what to say, and most importantly, how to say it. As always, […]
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8 Essential Hacks to Increase SaaS B2B Sales
As we journey through this digital age, the growth of B2B Software as a Service (SaaS) keeps shaking up business models worldwide. B2B SaaS is a model where businesses provide software solutions to other enterprises via the cloud, typically on a subscription basis. This approach allows unprecedented levels of scalability and adaptability, making it an […]
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3 Things to Consider When Investing in Sales Growth Strategies
“Price is what you pay. Value is what you get.” – Warren Buffet Ever make a bad decision based on a low price? If you said “no” then you have an inhuman amount of self-control and have better things to do than read this post. But if you’re like most, you have succumbed to a […]
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Moving from Face-to-Face Sales to Online? (Best Sales Practices for Tech Companies)
Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]
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3 Ways Your Sales Team Can Answer Difficult Questions Even If They Aren’t Experts
You’re excited! You just hired a new sales representative that checks every box on your “perfect employee checklist.” You just know they are going to crush it in the field. Your new go-getter gets the first appointment set in the first week. Nailed It! You tag along to watch the magic happen, but disaster strikes […]
