Technology Trends in B2B Lead Generation | Martal Group

Introduction LinkedIn has become a powerhouse for B2B outreach – it drives 80% of all B2B social media leads (6) and boasts that four out of five members are business decision-makers (7).  One of LinkedIn’s most effective tools is InMail, the premium messaging feature that lets you reach prospects outside your network. InMail messages typically […]

Introduction B2B demand generation in 2025 is a multi-channel, tech-powered game. Experienced CMOs and sales leaders know that filling the pipeline today means leveraging a strategic mix of software and services – from AI-driven outbound platforms to classic marketing automation.  In fact, 39% of businesses are investing in marketing automation to drive demand-gen efforts (1). […]

Introduction B2B growth hacking in 2025 demands a smarter, more unified approach than ever before. The days of relying on a single “silver bullet” marketing channel are over.  Modern CMOs and sales leaders face long buying cycles, discerning buyers, and an explosion of new tools (especially AI) that can either amplify results or drown prospects […]

Photo from unsplash.com Introduction In today’s fast-paced business environment, B2B companies are under constant pressure to accelerate their sales cycles and boost revenue. However, despite the growing sophistication of marketing and sales technologies, many companies still struggle with long sales processes and inefficient lead management. What’s often missing from the equation is the power of […]

Introduction Lead management is the backbone of turning prospects into paying customers. Yet a shocking 79% of leads never convert to sales – often because they fall through the cracks (2).  In the competitive B2B arena of 2025, simply generating leads isn’t enough; how you manage those leads can make or break your revenue targets. […]

Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1)  ABM has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2025, ABM software is no […]

Introduction B2B customers use an average of 10 different channels in their buying journey today (1). If your marketing is only reaching prospects on one channel, you’re missing a huge part of the picture – and leaving revenue on the table.  In fact, recent research shows that email-only outreach campaigns delivered 29% fewer leads year-over-year […]

Introduction In B2B outbound sales, having the right sales and marketing software can make or break your pipeline. Modern revenue teams face high quotas and stiff competition – yet 75% of organizations globally now use sales automation tools in some form (1).  The challenge is no longer whether to adopt these platforms, but choosing the […]

Introduction — The 2025 Lead Gen Challenge B2B lead generation in 2025 is a high-stakes challenge. Nearly 45% of businesses struggled to generate enough leads and 42% of companies say low-quality leads are a top issue holding them back (1).  To make matters tougher, 47.7% of marketing teams saw budget cuts last year (2) – […]