Technology Trends in B2B Lead Generation | Martal Group

Artificial intelligence has significant utility as a service, improving the efficiency and effectiveness of business functions such as marketing and advertising. Many tech-savvy employees and business owners are already aware of the benefits that AI has for lead conversion, but recent innovations have brought AI into more steps of the sales process. This is especially […]

Can AI predict customer behavior better than experienced sales professionals? Sales has always relied on building personal connections and understanding customer needs through direct interactions. Now, with AI getting more advanced, it’s changing how sales work.  AI can make things faster and more efficient and give us useful information.  But the big question is: Could […]

More engagement. Better engagement. More leads. Better leads. More conversions. Customer loyalty. These are the things every modern SaaS brand wants—but how to get them? SEO segmentation is one answer. It can play an important part in a successful lead-generation strategy, improving the quality of your leads, making sure your content ends up in front […]

The appearance of ChatGPT radically changed the world of technology. The up-and-coming generative tools provide an opportunity for each user to evaluate the capabilities of artificial intelligence, and it is really impressive! The smart platform can compose songs, give advice (at your own risk), answer questions, and even generate code. With each new version, all […]

AI technologies have become a dominant trend in lead generation, allowing many brands to stay ahead of the curve and dominate markets. But: Using AI in lead generation isn’t as easy as hitting a switch. Implemented the wrong way, artificial intelligence can cause more harm than good and put many companies at risk of compromising […]

From writing song lyrics to debugging code, is there nothing ChatGPT can’t do? The world is enchanted by the possibility of our latest AI companion as it continues to change how we create and communicate. But can ChatGPT replace us? When it comes to sales and marketing, much of our time is spent on research […]

Using videos to communicate with customers has recently become an important method used by marketing teams. Images and written texts are no longer the only means by which businesses communicate. This is even more prominent on social media where users often prefer video content over any other type. In 2021, 96% of social media users […]

WordPress is no longer a pure CMS blog. With the Content Management System news pages, shops, landing pages and much, much more can be generated. It is easy to use, very flexible and with very little training time even beginners can create their own web pages. In order to expand the functionality of the CMS, […]

Kipod is happy to present its new RailTrack module. Its strongest advantage is the fact that the detector does not consider people boarding and deboarding the train as an alarm event due to the train rule region. So if the train gets in the camera view, the person detection is automatically turned off, unless the train starts moving and gets […]