Technology Trends in B2B Lead Generation | Martal Group

Introduction Did you know that roughly 91% of cold outreach emails still get zero response? (1) Outbound sales isn’t getting any easier – flooded inboxes, longer sales cycles, and more decision-makers mean sales teams must work smarter than ever to fill the pipeline. Yet outbound remains essential for B2B growth. The good news: by learning […]

Introduction  Client profiling is the practice of building a data-driven, 360-degree picture of your ideal customer – their attributes, needs, behaviors, and preferences (1). In simple terms, a client profile analyzes your organization’s typical buyer, so you can tailor your approach to who they are and what they care about. This goes beyond basic demographics: […]

Introduction Which marketing channels will deliver the highest ROI in 2026? As budgets tighten and expectations rise, marketing leaders are laser-focused on channels that drive results. The latest marketing statistics show a clear trend: data-backed strategies (“stratistics,” if you will) win the day. In fact, a recent report finds that for B2B brands, the top […]

Introduction Is your sales pipeline report truly driving growth – or just gathering dust? In today’s data-driven B2B landscape, having a clear window into your sales pipeline is non-negotiable. By 2025, a staggering 80% of B2B sales interactions occur in digital channels (9). This shift means you need real-time visibility into every deal’s status, from […]

Introduction Outbound sales is undergoing a radical transformation. The age-old debate of cold calling vs warm calling is no longer black and white. In 2026, technology is blurring the line between a “cold” call and a “warm” one. Buyers have changed – they filter out noise and ignore generic pitches, responding only when outreach feels […]

Introduction Heading into 2026, translating LinkedIn statistics into actionable insights has never been more essential for B2B sales success. As sales development and marketing leaders, we’re all asking: How can we leverage LinkedIn’s growth and social selling trends to drive revenue? How can teams use LinkedIn data to improve targeting and personalization in 2026? In […]

Introduction What will it take to grow a consulting firm in 2026? In an era where personal referrals and networking lunches are no longer enough, consulting firms must embrace new marketing strategies to stay competitive. Traditional word-of-mouth still plays a role – for over half of consultants, 60% of their business comes via referral – […]

Introduction In B2B sales, relying on a single tool like Kaspr for contacts can only take you so far. If you’re looking to scale outreach, improve lead quality, or embrace automation, it’s time to explore Kaspr alternatives – including a new wave of AI-powered Sales Development Representative (SDR) platforms.  If you are looking for tools […]

Introduction Lead generation statistics continue to underscore how dynamic and competitive B2B sales and marketing have become. As we head into 2026, data-driven insights point toward emerging trends (and persistent challenges) in how businesses generate and convert leads. In this comprehensive report, we’ll dive into the numbers behind lead generation – from industry-wide benchmarks to […]