Attracting customers is one of the main directions companies actively direct their efforts. For this, specialists develop effective strategies and search for the most effective ways to promote a specific product. However, this is a challenging task. According to statistics, provided by Hubspot, lead generation is a real problem for about 61% of marketing professionals. […]

Trust is gained, not given. However, the rise of digital deviants has made it harder and harder to gain the trust it takes to convert a prospect into a purchaser.   Your company is under a microscope before you even have a chance to chat with a potential client. So, how do you reassure buyers your […]

Think back to the last big investment you made. Be honest with yourself. Was there a moment right before you pulled the trigger when you wondered, “Is this really a good idea?” Now, think back to a time when you didn’t have that moment of doubt nagging in the back of your mind. With childlike […]

It’s no secret that lead generation is one of the biggest challenges facing B2B companies today. Not having a strong lead flow is often the bottleneck that keeps expanding businesses from converting more quality clients.  But: The sales team shouldn’t always take the blame for this stagnation. Because attracting new prospects to the business and […]

So you want to build a lead generation website for your brand? That’s a great step in the right direction! A lead generation site is often the first point of contact new prospects will have with your brand. Whether the traffic is organic, paid, or comes from social media — your landing page will shape […]

We are excited to announce that the Martal Group team has been recognized as one of the top B2B service providers of 2023 in San Francisco by UpCity!  For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity analyzes and scores […]

Sales are the lifeblood of any business, and without them, no business can survive. Many companies need help to achieve their sales targets and maintain a steady customer flow. A sales consulting agency can help companies improve their sales performance by providing professional sales advice, strategies, and techniques.  In this article, we will explore what […]

Sales acceleration is the driving force behind every thriving company in today’s ever-evolving landscape. As a dynamic approach to boosting revenue, sales acceleration offers you a great opportunity to streamline your sales process and stay ahead of the curve.  In today’s guide, we’ll answer the following question: Let’s jump right in! What Is Sales Acceleration? […]

From writing song lyrics to debugging code, is there nothing ChatGPT can’t do? The world is enchanted by the possibility of our latest AI companion as it continues to change how we create and communicate. But can ChatGPT replace us? When it comes to sales and marketing, much of our time is spent on research […]