Martal Group:B2B Lead Generation and Sales Blog

Having a hard time attracting more quality leads to your business? That has always been the struggle for IT companies…  Not only is the tech industry highly competitive, but it’s also full of tough prospects that are hard to convert.  Perhaps the worse part is the overload of outdated lead generation methods you find online […]

B2B content marketing may seem the same as B2C content marketing, but there are actually some very important differences that you should take into account. And if you recognize these differences and use them to your advantage, you can get better results when selling to a B2B audience. Without further ado, here’s how to write […]

Prospecting and outreach… Two of the most commonly used words by sales professionals when talking about sales strategy. These two terms often leave you scratching your head trying to understand what they mean and how they differ. Who’s responsible for prospecting? Who does outreach? And how do these two processes relate to each other when […]

Prospecting is a crucial phase in your sales strategy.  However… Your company can only create more sales opportunities through outreach. An effective sales outreach campaign is the key to making your business stand out through all the noise.   So to help you get there: We created this article to teach you how to structure your […]

One way to evaluate the efficiency of your sales cycle is to look at your lead generation results. By attracting enough targeted prospects to your business regularly, you’ll set your company for a flying start. But here’s the thing: Lead generation is only the beginning of your sales process. There’s still a long path ahead […]

Did you know that 50% of startups fail within the first five years? That’s due to some major challenges these companies face during the early development stages… Most of which are associated with recruiting top talent, boosting sales, and cutting down costs. So to escape that faith… Many startup founders are shifting towards outsourced sales […]

Organic. It’s one of those adjectives that can adhere to almost any noun. Organic tomatoes. Organic cereal. Organic shoelaces. The list goes on. However, we commonly associate organic with pesticide, additive, and hormone-free products, so how does it translate into B2B lead generation? Despite its name, you won’t be forced to walk the aisles of […]

Attracting customers is one of the main directions companies actively direct their efforts. For this, specialists develop effective strategies and search for the most effective ways to promote a specific product. However, this is a challenging task. According to statistics, provided by Hubspot, lead generation is a real problem for about 61% of marketing professionals. […]

Trust is gained, not given. However, the rise of digital deviants has made it harder and harder to gain the trust it takes to convert a prospect into a purchaser.   Your company is under a microscope before you even have a chance to chat with a potential client. So, how do you reassure buyers your […]