Martal Group:B2B Lead Generation and Sales Blog

The default answer to “I have something to sell you, please give me your money!” is “Thanks, but I’ll pass.” Your potential customers are bombarded with hundreds of proposals a year trying to get them to spend on things they don’t need.  As a result, they’ve developed a talent for ignoring most of the sales […]

Not so happy with your sales performance despite making immense efforts to generate more leads? We have good news and bad news… The bad:  You may have been chasing vanity metrics, such as the number of new leads. And that has wasted your valuable time and resources for too long. On the bright side: The […]

Are demand generation and lead generation different? Or are they just identical, trendy terms that marketers created to sound smart in their presentations? For starters: You’re not to blame for not seeing the difference! Demand generation and lead generation are often used interchangeably in sales and marketing. And there’s a lot of intersection between the […]

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.” – Dale Carnegie Generate leads for your company can be downright discouraging at times. You can go weeks or months without gaining a single prospect, making you feel […]

Increasing revenue through a concrete sales process is the ultimate way to attain your long-term business objectives. But while the end goal might be clear, your sales strategy to execute on it might be less so. An excellent way to get you there is to grow your sales team.  However: The competitive job market today […]

In 2020, Google announced the death of third-party cookies in Chrome, which has caused a lot of upset in the marketing world. Simply because 80% of online marketers today rely on tracking cookies to enhance their marketing results. As a replacement, Google has developed a new technology called Federated Learning of Cohorts (FLoC), which uses […]

In the pre-Covid days, the way most businesses generated leads was either through their inbound marketing and media campaign, or through outbound networking by way of conferences. In our current situation, the latter has become completely obsolete (for obvious reasons). This has left many companies with glaring apertures in their outbound lead generation model. In […]

The new reality of COVID-19 has left many businesses operating with limited resources and squandered opportunities. In the B2B industry, many SaaS companies are having difficulties with attracting new customers and selling their services to other businesses who may have cut their operating budgets significantly. Consequently, Martal Group has experienced a surge of clients requesting […]

Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically.  However, this does not mean that B2B lead generation companies like Martal Group have been […]