Martal Group:B2B Lead Generation and Sales Blog

10.09.2025

Mastering Buying Signals in B2B Sales: The 2025 Playbook for Sales Leaders

Introduction Imagine this: A potential B2B customer has visited your pricing page three times this week, downloaded a whitepaper, and even liked your company’s LinkedIn post. These are not just random behaviors – they’re buying signals. In 2025’s digital-first B2B sales arena, such signals are the treasure trove of insights that tell you exactly who […]