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Martal Group:B2B Lead Generation and Sales Blog
Advanced LinkedIn Outreach Strategies That Generate High-Intent B2B Leads in 2026
Transforming LinkedIn from Social Network to Revenue Engine LinkedIn has evolved far beyond a digital resume platform into the most powerful channel for B2B lead generation in , yet most companies barely scratch the surface of its potential. While basic connection requests and generic messaging flood prospects’ inboxes, LinkedIn lead generation services that employ advanced strategies consistently […]
Ultimate Guide on How To Run Lead Generation Ads on Facebook
So you want to learn how to run lead generation ads on Facebook? Facebook is one of the best advertisement platforms for B2B and B2C companies. The social media giant is doing everything it can to help more business owners and organizations promote their offers successfully on the platform. As a result, Facebook has made […]
How Nurturing Sales Leads Builds Lasting Relationships and Increases Revenue
Fact: Only 20% of B2B leads become customers, but it’s not like prospects don’t need the solution — so where is the gap? Answer: Lack of lead nurturing. Once a qualified lead is identified, it needs to be nurtured throughout the buyer journey to build mutual trust. Lead nurturing can turn 50% of your presumably […]
![How to Improve B2B Lead Generation: 5 Tips to Capture More Leads [+ 5 Best Sales Channels]](https://martal.ca/wp-content/uploads/2022/07/pexels-mikael-blomkvist-6476589-3-1024x683.jpg)
How to Improve B2B Lead Generation: 5 Tips to Capture More Leads [+ 5 Best Sales Channels]
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What is Lead Generation Marketing?
With 91% of marketers claiming lead generation is the most important objective for their department, more and more emphasis is being placed on attracting prospects over other marketing responsibilities like brand awareness, brand journalism, and public relations. Although lead generation has been the sole duty of sales, the shift to omnichannel buying experiences has opened […]
How to Measure Lead Generation Campaigns and Increase Leads
Struggling to generate more leads for your business? You need to measure your lead generation campaign results effectively to be able to improve them. The thing is: It’s never about how many KPIs you track because that’s an easy way to fall into analysis paralysis. Instead, you must only concentrate on the primary metrics that […]
How to Best Use LinkedIn Sales Navigator: The Essential Guide
Do you really need LinkedIn Sales Navigator for sales prospecting and outreach? And how is it going to help you improve your sales performance? In this guide, we’ll share with you important tips on how to best use LinkedIn Sales Navigator. But before we get to that, you must first understand: Ready? Let’s get to […]
Key To Successful ABM: ABM Sales And Marketing Alignment Best Practices
ABM is the missing piece to enhancing the sales cycle and boosting profits for many companies. Because of the huge overlap between the duties of your sales and marketing people, your brand can only survive by striving for successful ABM alignment. Maximizing ABM alignment improves your team efficiency and helps you overcome challenges quickly. It’s […]
Why You Shouldn’t Outsource Your Sales & When Outsourcing Sales Will Work for You
Mention outsourcing in the workplace, and it’s like lighting a campfire during California’s peak wildfire season. Strong opinions blow the topic in every direction till speculation spreads out of control. There are many reasons companies believe they shouldn’t outsource sales and those concerns need to be addressed with potential sales partners before making a decision. […]
Sales Lead Management: How To Find and Qualify Leads and Close More Sales
Do you feel like your prospects are wading aimlessly through a pool as your team tries to scoop them out with a broken net? Yep, trying to manage your sales leads can feel like a losing battle when you don’t have a process in place to keep things flowing through the pipeline. While there are […]
![How to Improve B2B Lead Generation: 5 Tips to Capture More Leads [+ 5 Best Sales Channels]](https://martal.ca/wp-content/uploads/2022/07/pexels-mikael-blomkvist-6476589-3-300x200.jpg)
