Account-Based Marketing Best Practices | Martal Group

Introduction In B2B outbound sales, every word counts – especially the call-to-action (CTA). After all the effort of researching prospects and crafting personalized outreach, the last thing we say (or ask) the prospect to do often determines whether we get a response or get ignored.  In 2025, outbound buyers are inundated with automated emails and […]

Introduction Sales outsourcing in Europe has become a strategic lever for B2B companies aiming to accelerate growth across diverse markets. Instead of building an in-house sales development team from scratch, more businesses are partnering with external “sales-as-a-service” providers to expand their reach.  This trend is on the rise – the global B2B sales outsourcing market […]

Introduction B2B demand generation in 2025 is a multi-channel, tech-powered game. Experienced CMOs and sales leaders know that filling the pipeline today means leveraging a strategic mix of software and services – from AI-driven outbound platforms to classic marketing automation.  In fact, 39% of businesses are investing in marketing automation to drive demand-gen efforts (1). […]

Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1)  ABM has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2025, ABM software is no […]

Introduction B2B customers use an average of 10 different channels in their buying journey today (1). If your marketing is only reaching prospects on one channel, you’re missing a huge part of the picture – and leaving revenue on the table.  In fact, recent research shows that email-only outreach campaigns delivered 29% fewer leads year-over-year […]

Introduction In B2B outbound sales, having the right sales and marketing software can make or break your pipeline. Modern revenue teams face high quotas and stiff competition – yet 75% of organizations globally now use sales automation tools in some form (1).  The challenge is no longer whether to adopt these platforms, but choosing the […]

Introduction For B2B companies in 2025, closing a single seven-figure deal can transform your quarterly results. But is chasing those big “whale” clients truly worth the time, cost, and effort? In this in-depth guide, we explore high-ticket sales – what it is, how it works, and whether the ROI pays off for complex B2B deals.  […]

Introduction — The 2025 Lead Gen Challenge B2B lead generation in 2025 is a high-stakes challenge. Nearly 45% of businesses struggled to generate enough leads and 42% of companies say low-quality leads are a top issue holding them back (1).  To make matters tougher, 47.7% of marketing teams saw budget cuts last year (2) – […]

Introduction In 2025, B2B marketing leaders face a serious paradox. On one hand, growth expectations are soaring – yet on the other, resources and ready-to-buy customers are scarce.  Consider that B2B companies allocate just 8% of total budget to marketing on average (1) (far less than many B2C firms), and nearly half of B2B marketers […]