Account-Based Marketing Best Practices | Martal Group

Major Takeaways: List Building Software What makes list building software essential in 2025? How does AI improve B2B list building? Why is intent data a game-changer? What role does compliance play in list building? Can integrated tools replace multiple sales platforms? What’s the best approach for scaling global outreach? How does Martal’s hybrid model outperform […]

Major Takeaways: B2B Networking How is B2B networking changing in 2025? Why is AI critical to networking success? What makes B2B connections more effective today? Is in-person networking still relevant in 2025? Which platforms drive the most B2B networking results? How do top sales leaders approach network building? What is the role of omnichannel outreach […]

Major Takeaways: Targeted Account Selling How is AI transforming targeted account selling? Why is personalization critical to success in 2025? What channels should you prioritize for TAS? How can sales and marketing teams align for TAS? What role does outsourcing play in TAS? Why is sales training more important than ever? What’s the ROI of […]

Major Takeaways: Full-Funnel Marketing Agency What Is Full-Funnel Marketing and Why Does It Matter? Which Agencies Truly Support the Entire Funnel? Where Do Traditional Agencies Fall Short? How Can Sales and Marketing Alignment Improve Conversion Rates? What Role Does Outreach Play in Full-Funnel Success? What Should B2B Companies Look for in a Full-Funnel Partner? Are […]

Major Takeaways: B2B Direct Marketing Why is Multi-Channel Direct Marketing Non-Negotiable in 2025? What Makes Direct Mail a High-ROI Channel in the Digital Age? How Is Email Still the Workhorse of Direct Marketing B2B? What Role Does Cold Calling Play in Multi-Channel Strategies? How Should LinkedIn Outreach Be Used for B2B Direct Engagement? Why Is […]

Major Takeaways: Lead Research Why is lead research critical in 2025? How do you define high-value prospects? What business lead research methods deliver results? How should you prioritize researched leads? Why is omnichannel outreach tied to lead research success? What role does data quality and compliance play? Should lead research be in-house or outsourced? How […]

Major Takeaways: Social Media Lead Generation Companies What makes a social media lead generation company effective? Why is LinkedIn the top platform for B2B lead generation? What strategy produces the highest quality social media leads? How should you evaluate a lead generation agency? What role does technology play in lead generation? What are the risks […]

Major Takeaways: Cold Call List How has the cold call list evolved in 2025? Why is AI critical to building better sales call lists? What role does buyer intent play in cold calling success? When is the best time to contact leads on your list? How does omnichannel outreach boost cold call list performance? What […]

Major Takeaways: Lead Databases Why compare outsourced SDRs and lead databases in 2025? How fast does B2B lead data decay? What role does multichannel outreach play? How is AI transforming lead generation databases? What factors define the best B2B lead database? Is database lead scraping a viable option? What’s the cost difference between outsourced and […]