Account-Based Marketing Best Practices | Martal Group

Major Takeaways: Outbound Sales Despite new trends, outbound sales remains a core growth driver. 82% of B2B buyers still accept meetings from outbound outreach, proving it’s far from obsolete. High-performing teams now use integrated outreach combining email, cold calls, LinkedIn, and voicemail. Multi-channel sequences yield 22% higher response rates than email alone. Outbound sales success […]

Major Takeaways: Technical Sales Technical Sales Roles Are Becoming More Specialized AI Is Reshaping the Technical Sales Process Omnichannel Engagement Is the New Standard Buyers Prefer Digital Self-Service and Technical Enablement Mastery Requires Technical Sales Training and Tools Sales-as-a-Service Offers Scalable Growth Technical Sales Compensation Remains Highly Competitive Outsourced Technical Sales Boosts Speed to Revenue […]

Major Takeaways: Speed to Market Speed to Market Drives Revenue Acceleration AI Reduces Time to Engagement Outsourcing Sales Compresses Ramp-Up Time Omnichannel Outreach Boosts Conversion Speed Agile Teams Improve Go-to-Market Velocity Continuous Training Enables Faster Execution Data-Driven Prioritization Captures Demand at Peak Outsourcing and AI Deliver Scalable Speed Introduction Is B2B sales a race? In […]

Major Takeaways: Sales Process Optimization AI Drives Smarter Sales Process Optimization Outsourcing Accelerates Pipeline Growth Clear Process Stages Increase Win Rates Buyer-Centric Processes Convert Better Automation Reduces Admin Burden Training and Enablement Are Core to Optimization Continuous Improvement Drives Long-Term Success A Hybrid Sales Team Offers Flexibility Introduction Did you know? By 2025, Gartner expects […]

Major Takeaways: Lead Generation Funnel Funnel Optimization Increases Conversions Multichannel Outreach Outperforms Single Channels Personalization Drives Higher Engagement Speed-to-Lead is Critical Lead Nurturing Improves Deal Size and Speed Lead Scoring Enhances Sales Efficiency Alignment Reduces Pipeline Waste First-Party Data is Now a Growth Asset Introduction 2025 is here, and building a high-converting B2B lead generation […]

Major Takeaways: SMB Sales Digital Sales Dominance AI Is Transforming Outreach Omnichannel Engagement Drives Results Personalization at Scale Wins Attention Outsourcing Accelerates Growth Hybrid Sales Models Are the New Norm Data-Driven Sales Outperform Guesswork Speed to Market Is Critical Introduction The world of SMB sales is changing fast. Small and mid-sized businesses (SMBs) are the […]

Major Takeaways: Outside Sales Outside Sales Is Adapting to Buyer Behavior Hybrid Sales Models Drive Higher Growth Inside vs. Outside Sales Is Not Either-Or Outsourcing Sales Accelerates Pipeline Results Speed and Persistence Win More Deals Omnichannel Outreach Boosts Engagement Data and AI Enhance Outside Sales Efficiency Personalization and Account-Based Strategies Win Introduction Did you know? […]

Major Takeaways: Increase Sales Leverage Sales-as-a-Service for Faster Revenue Embrace Omnichannel Outreach Use AI and Automation to Boost Sales Target In-Market Buyers with Data and ABM Strengthen Follow-Up to Improve Sales Performance Build Authority with Social Selling Improve Internal Focus with External Support Scale Flexibly Without Hiring Risk Introduction Are you struggling to hit aggressive […]

Major Takeaways: Direct Sales AI-Powered Direct Sales is Revolutionizing the Industry Digital-First Sales are Now Essential in B2B Data-Driven Sales Strategies are More Effective than Ever Omnichannel Outreach Increases Engagement by 3x Personalization is the Key to Customer Engagement Sales-Marketing Alignment Drives Higher Conversion Rates Flexible Sales Resourcing is Becoming Standard Continuous Sales Training Maximizes […]