Account-Based Marketing Best Practices | Martal Group

Major Takeaways Introduction Every day in the modern business world, professionals are bombarded with emails – in fact, the average person receives around 121 emails daily(1). With a staggering 376.4 billion emails sent globally each day(1), getting your meeting request email noticed and answered is no small feat. In 2025, securing a business meeting via […]

Major Takeaways: Lead Tracking Smarter Lead Prioritization with Predictive Scoring Automated and Personalized Follow-Up at Scale Faster Response Times Drive Higher Conversion Rates Full-Funnel Optimization with Omnichannel AI Tangible Results Across B2B Industries Introduction Sales reps spend just 28% of their week actively selling, with the rest lost to admin tasks and deal prep(1). It’s […]

Major Takeaways: Lead Qualification Intent Data is Redefining Lead Qualification AI Scoring Drives Higher Conversions Real-Time Response Wins More Deals Tools That Prioritize Fit and Timing Better Alignment Between Sales and Marketing Introduction Is your B2B sales team still chasing every lead with equal zeal, unsure who’s actually ready to buy? In 2025, that approach […]

Major Takeaways Account-based marketing improves ROI: Intent data adoption strengthens lead targeting: AI enhances research and personalization at scale: Sales enablement increases win rates across the board: Introduction Did you know that 77% of B2B buyers won’t even consider a purchase if the content isn’t personalized to their needs(1)? It’s a stunning figure – more […]

Online marketing evolves at lightning speed, and staying ahead of the curve requires the right knowledge. The key to success is efficiency, strategy, and being equipped with tools to save time, optimize processes, and enhance results. Whether you’re a seasoned marketer or just starting, we’ve compiled what you need to help you dominate the digital […]

Major Takeaways: Sales Cycles What Is a Sales Cycle and Why It Matters: Outbound Prospecting Shortens Sales Cycles: Omnichannel Outreach Drives Faster Response: Fast Qualification Fast-Tracks Conversion: Streamlined Sales Processes Eliminate Friction: Data and AI Enable Predictive Selling: If it feels like your deals are dragging out longer than they used to, you’re not alone. […]

Major Takeaways Introduction Did you know that 77% of cold sales emails never even get opened? It’s a staggering figure – out of every 100 prospecting emails you send, roughly 77 might go straight to the trash unseen. If you’re in B2B sales, you can’t afford to let your carefully crafted cold outreach fall into […]

Major Takeaways Introduction In 2025, AI is everywhere in sales. You’ve likely seen promises of an “AI sales agent” that can find leads, send emails, follow up, and close deals while your human team sits back. It’s true that AI has revolutionized outbound sales outreach – 81% of sales teams now use or plan to […]

Major Takeaways Introduction Are your marketing and sales teams truly working in harmony? If not, you’re not alone – only 8% of companies have achieved strong alignment between these crucial departments​(1), leaving a massive opportunity gap for the other 92%. For B2B businesses, bridging this gap is now essential to consistently fill the pipeline with […]