Account-Based Marketing Best Practices | Martal Group

Major Takeaways Introduction: AI-Powered Omnichannel Strategies 90% of B2B commercial leaders expect to use generative AI regularly by 2025. The landscape of B2B marketing services is evolving at breakneck speed as we enter 2025. Traditional approaches are giving way to AI-powered, omnichannel strategies that promise to transform how businesses generate and nurture leads. Why the […]

Major Takeaways Introduction Did you know email marketing still delivers one of the highest ROIs in digital marketing? In fact, for every $1 spent on email, the average return is about $40​(1). As we head into 2025, B2B companies – especially agile SaaS startups – are doubling down on email not just because it’s cost-effective, […]

Businesses have difficulty standing out in markets full of competitors because everything moves so quickly.  It can be hard to get the right customers when there are so many choices. Finding more leads isn’t enough to be successful; you also need to find high-value prospects who are interested and ready to buy.  Companies waste time […]

Major Takeaways In B2B sales & marketing, converting prospects into customers is rarely instant. Longer sales cycles mean you must build relationships and trust over time. This is where B2B lead nurturing comes in. Effective lead nurturing keeps your brand in front of prospects, educates them, and guides them toward a purchase when they’re ready.  […]

Major Takeaways: Introduction to B2B Email Drip Campaigns 79% of marketing leads never convert to sales due to a lack of lead nurturing. B2B companies – especially SaaS businesses – thrive on building relationships with prospects over time. An Email Drip Campaign is a strategy for nurturing those relationships through a series of automated, scheduled […]

Discover how to humanize automated email cadences in 2025 by balancing AI-driven automation with a personal touch. Learn best practice email marketing cadence strategies, behavioral segmentation, and hyper-personalization to boost engagement and conversions. Major Takeaways In B2B marketing and sales, an email cadence – the sequence and timing of outreach emails – is a critical […]

In business-to-consumer (B2C) interactions, decisions are made by a private individual. Whether you’re selling a product or service, you can make a sale by pinpointing and addressing your customer’s pain points based on demographic and psychographic data. This process is vastly different from business-to-business (B2B) decision making. There’s so much more at stake as decisions […]

How’s your workflow organized? Does your sales team work together with SEO experts to generate leads? Or do they work separately? Have you ever thought it would be nice to combine their efforts so they could not just attract more leads, but these leads would also be better? If this question has been nudging you […]

Selling to other businesses is different than selling to regular people. Businesses take more time to decide to buy. In addition, the process is more complicated. Therefore, your content marketing should be effective.  Content like articles, blog posts, videos, & social media posts can: But you can’t just post anything online & expect it to […]