Business Development Strategic Growth Tips | Martal Group

Your company’s main objective with business development is to identify new growth opportunities and implement them quickly. To carry out your plans you need an experienced team of business development representatives (BDRs). There are two options to get there: 1. Hiring an in-house business development team 2. Partnering with professionals that provide outsourced bdr services […]

AI technologies have become a dominant trend in lead generation, allowing many brands to stay ahead of the curve and dominate markets. But: Using AI in lead generation isn’t as easy as hitting a switch. Implemented the wrong way, artificial intelligence can cause more harm than good and put many companies at risk of compromising […]

When it comes to marketing automation, the basics are always helpful in creating a successful strategy that can help you get new customers and keep your existing ones happy. To develop such a strategy, it’s imperative to understand what is marketing automation, and how it can be used to optimize your content marketing, social media, […]

“Price is what you pay. Value is what you get.” – Warren Buffet Ever make a bad decision based on a low price? If you said “no” then you have an inhuman amount of self-control and have better things to do than read this post. But if you’re like most, you have succumbed to a […]

“If you do it right, it will last forever”. -Massimo Vignelli. When it comes to logo and brand designing, this couldn’t be truer. Once the brand identity design for your firm or business is just right, it will never fail to make an impact. The idea is to create such an impression on the consumer […]

In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips […]

You’re excited! You just hired a new sales representative that checks every box on your “perfect employee checklist.” You just know they are going to crush it in the field. Your new go-getter gets the first appointment set in the first week. Nailed It!  You tag along to watch the magic happen, but disaster strikes […]

What does Omni-channel Mean?  Omni is Latin for ‘all’. Omni-channel simply means that you use all of your channels, that blend into one cohesive experience. For example, using an omni-channel retail strategy means using your social media, in-store service, online retail platform and advertising to attract prospects through the various stages of your sales funnel.  […]

Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers. […]