Market Research Trending Tools and Topics | Martal Group

Major Takeaways Introduction Did you know that 77% of cold sales emails never even get opened? It’s a staggering figure – out of every 100 prospecting emails you send, roughly 77 might go straight to the trash unseen. If you’re in B2B sales, you can’t afford to let your carefully crafted cold outreach fall into […]

Major Takeaways Introduction In 2025, AI is everywhere in sales. You’ve likely seen promises of an “AI sales agent” that can find leads, send emails, follow up, and close deals while your human team sits back. It’s true that AI has revolutionized outbound sales outreach – 81% of sales teams now use or plan to […]

Major Takeaways Introduction Are your marketing and sales teams truly working in harmony? If not, you’re not alone – only 8% of companies have achieved strong alignment between these crucial departments​(1), leaving a massive opportunity gap for the other 92%. For B2B businesses, bridging this gap is now essential to consistently fill the pipeline with […]

Key Takeaways  Introduction In today’s hyper-competitive market, B2B sales teams can’t afford a sluggish process. Nearly half of B2B sales leaders (43%) reported an increase in sales cycle length over the past 12 months​(1), meaning deals are taking longer to close than ever. Lengthy sales cycles not only delay revenue but also increase the risk […]

Meta Description Discover how to find high-quality B2B leads in 2025 with an omnichannel prospecting strategy across email, LinkedIn, phone, and intent data. Major Takeaways Introduction Did you know nearly half of marketers say that finding quality leads is their biggest challenge? In fact, 45% of marketers claim that sourcing good leads is the main […]

Key Takeaways IntroductionIn 2025, B2B sales have only gotten more complex: the typical B2B purchase now involves an average of 7–8 decision-makers, and nearly 70% of the buyer’s journey is complete before a prospect ever speaks to a sales rep​(1). This means your sales team often has little visibility or influence until late in the […]

Major Takeaways Introduction Businesses that implement omnichannel strategies retain 89% of their customers on average, compared to just 33% for companies with weak engagement. In 2025, omnichannel marketing has shifted from a buzzword to a business imperative. Customers move fluidly across online and offline touchpoints – browsing a product on mobile, checking reviews on social […]

Major Takeaways Introduction to Omnichannel ABM Lead Gen for Startups in 2025 Nearly 45% of B2B businesses reported struggling to generate enough leads in 2024. Did you know that nearly half of B2B businesses struggled to generate enough leads in 2024​(1)? It’s a staggering statistic that underscores a core challenge for startups: securing a steady stream of […]

Major Takeaways Introduction: AI-Powered Omnichannel Strategies 90% of B2B commercial leaders expect to use generative AI regularly by 2025. The landscape of B2B marketing services is evolving at breakneck speed as we enter 2025. Traditional approaches are giving way to AI-powered, omnichannel strategies that promise to transform how businesses generate and nurture leads. Why the […]