Market Research Trending Tools and Topics | Martal Group

Introduction LinkedIn has over 1 billion members and now drives 80% of all B2B social media leads (7, making LinkedIn lead generation one of the most powerful growth levers in modern B2B marketing. For B2B marketing and sales leaders this means LinkedIn is a non-negotiable channel for pipeline generation. Yet many teams still struggle to […]

Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1)  Account based marketing has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2026, ABM software […]

Introduction Account Based Marketing (ABM) has gone from buzzword to B2B must-have. Virtually all B2B marketers (94%) now use ABM in some form, and 87% report it delivers higher ROI than traditional tactics (1).  Why the surge? In an era of tighter budgets and intense competition, sales and marketing teams can’t afford to fish in […]

Introduction Businesses that implement omnichannel strategies retain 89% of their customers on average, compared to just 33% for companies with weak engagement. Source: Invesp In 2026, omnichannel marketing has shifted from a buzzword to a business imperative. Customers move fluidly across online and offline touchpoints – browsing a product on mobile, checking reviews on social […]

Major Takeaways: B2B Omnichannel Strategy Why are omnichannel buyers changing how B2B sales work? How does AI enable scalable personalization across channels? What’s the backbone of a successful omnichannel marketing program? How do high-performing teams integrate AI in their sales processes? What are the common challenges in AI-powered omnichannel strategies? Where does human interaction fit […]

Introduction Lead management is the backbone of turning prospects into paying customers. Yet a shocking 79% of leads never convert to sales – often because they fall through the cracks (2).  In the competitive B2B arena of 2025, simply generating leads isn’t enough; how you manage those leads can make or break your revenue targets. […]

Introduction B2B customers use an average of 10 different channels in their buying journey today (1). If your marketing is only reaching prospects on one channel, you’re missing a huge part of the picture – and leaving revenue on the table.  In fact, recent research shows that email-only outreach campaigns delivered 29% fewer leads year-over-year […]

Introduction In B2B outbound sales, having the right sales and marketing software can make or break your pipeline. Modern revenue teams face high quotas and stiff competition – yet 75% of organizations globally now use sales automation tools in some form (1).  The challenge is no longer whether to adopt these platforms, but choosing the […]

Introduction — The 2025 Lead Gen Challenge B2B lead generation in 2025 is a high-stakes challenge. Nearly 45% of businesses struggled to generate enough leads and 42% of companies say low-quality leads are a top issue holding them back (1).  To make matters tougher, 47.7% of marketing teams saw budget cuts last year (2) – […]