Online Marketing Advice for B2B Companies | Martal Group

Major Takeaways Introduction Is your sales pipeline full of names but short on conversions? You’re not alone. In fact, 79% of leads never convert to sales​(8). Generating prospects is only half the battle – the real challenge is guiding those prospects from cold to warm to hot, ultimately turning them into paying customers. In today’s […]

Key Takeaways Introduction Did you know your B2B email list could be shrinking by over 25% each year? Email databases degrade at a rate of 28% per year​(1)(even faster in high-churn industries), thanks to factors like job changes and abandoned addresses. For B2B tech companies and SaaS providers, this decay means your carefully built contact […]

Major Takeaways  Introduction B2B email marketing remains a powerhouse in 2025, even as new channels emerge. In fact, email is so vital that 4 out of 5 marketers said they would rather give up social media than lose email outreach​(5). Why? Because done right, B2B emails drive serious results – delivering an average ROI of […]

Major Takeaways Introduction B2B companies in 2025 face intense competition and higher buyer expectations – so how can your business stand out and keep your sales pipeline full? Successful lead generation campaigns combine inbound attraction with outbound outreach, often in a hybrid approach tailored to industry nuances. In this blog, we’ll explore the top 10 […]

Major Takeaways What is a Value Proposition and What Are Its Key Components? 97% of B2B buyers check a vendor’s website before ever contacting sales, making a clear value proposition essential for conversions. At its core, a value proposition is a short statement explaining how your product or service solves customers’ problems or improves their […]

Major Takeaways Introduction Businesses that implement omnichannel strategies retain 89% of their customers on average, compared to just 33% for companies with weak engagement. In 2025, omnichannel marketing has shifted from a buzzword to a business imperative. Customers move fluidly across online and offline touchpoints – browsing a product on mobile, checking reviews on social […]

Lead generation is an essential way to preserve prospective customers and increase your chances of converting them into actual customers. Here, content marketing plays a vital role in attracting prospects, nurturing leads, and finally converting them into customers. In this article, we will discuss 10 tips for content marketers for better lead generation. We’ll also […]

Major Takeaways Introduction Did you know email marketing still delivers one of the highest ROIs in digital marketing? In fact, for every $1 spent on email, the average return is about $40​(1). As we head into 2025, B2B companies – especially agile SaaS startups – are doubling down on email not just because it’s cost-effective, […]

Major Takeaways Introduction In the world of B2B outreach, generic blast emails just don’t cut it anymore. By 2025, inboxes are more crowded than ever – the average cold email open rate is only about 23.9% and response rates hover around a dismal 8.5% on average ​(2). The clear solution is better personalization: prospects are […]