Online Marketing Advice for B2B Companies | Martal Group

Major Takeaways: Increase Email Deliverability Build Sender Reputation with Proper Email Warm-Up Use Inbox Rotation to Scale Without Triggering Spam Filters Embrace AI Tools for Email Deliverability Optimization Avoid Deliverability Pitfalls with List Hygiene and Authentication Monitor Key Metrics to Protect Sender Health Optimize Email Content to Avoid Spam Triggers Use Omnichannel Outreach to Reduce […]

Major Takeaways: Cold Email Sequence B2B Cold Email Remains the Top Outreach Channel Personalized Emails Drive Engagement and Replies Multi-Touch Sequences Triple Response Rates AI Enhances Sequence Performance and Scalability Timely Follow-Ups Close More Deals Omnichannel Outreach Outperforms Single-Channel Campaigns Data-Driven Sequences Deliver Higher ROI Expert Support Accelerates Outbound Success Imagine this: You craft the […]

You know your audience, you did the research, but your campaigns still fall flat.  So you wonder, “What’s happening?” It is like customers change their minds before you can catch up. To help you find the answers (and solutions!), use this article to explore what predictive marketing is and how it works, plus tactics so […]

Major Takeaways Personalization Wins Attention Tailor each pitch to the prospect’s specific industry, challenge, or recent activity. Pitches that feel custom-built consistently outperform generic templates. Video and Voice Humanize Outreach Using video demos or LinkedIn voice notes makes pitches feel more authentic. These channels boost engagement and help convey tone, sincerity, and expertise. Stories Make […]

Major Takeaways Introduction Every day in the modern business world, professionals are bombarded with emails – in fact, the average person receives around 121 emails daily(1). With a staggering 376.4 billion emails sent globally each day(1), getting your meeting request email noticed and answered is no small feat. In 2025, securing a business meeting via […]

Major Takeaways: Lead Tracking Smarter Lead Prioritization with Predictive Scoring Automated and Personalized Follow-Up at Scale Faster Response Times Drive Higher Conversion Rates Full-Funnel Optimization with Omnichannel AI Tangible Results Across B2B Industries Introduction Sales reps spend just 28% of their week actively selling, with the rest lost to admin tasks and deal prep(1). It’s […]

Major Takeaways: Follow-Up Email Best Practices Speed Wins: Respond Within Minutes Persistence Pays: Don’t Stop at One Email Cadence Counts: Space Emails Strategically Personalize or Get Ignored Always Add Value: No “Just Checking In” Use Templates, but Customize Them Proposals Need Follow-Ups Too Introduction B2B sales aren’t won on the first contact – the fortune […]

Online marketing evolves at lightning speed, and staying ahead of the curve requires the right knowledge. The key to success is efficiency, strategy, and being equipped with tools to save time, optimize processes, and enhance results. Whether you’re a seasoned marketer or just starting, we’ve compiled what you need to help you dominate the digital […]

Major Takeaways Introduction Are your marketing and sales teams truly working in harmony? If not, you’re not alone – only 8% of companies have achieved strong alignment between these crucial departments​(1), leaving a massive opportunity gap for the other 92%. For B2B businesses, bridging this gap is now essential to consistently fill the pipeline with […]