Online Marketing Advice for B2B Companies | Martal Group

Sentiment analysis – What do people think of us? Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, because who is going to become a customer of a company they don’t like? Sentiment analysis was created to answer the […]

Good outbound marketing strategies help businesses thrive. If they are used correctly, these strategies lead to an increase in company recognization and, ultimately, an increase in sales. Long story short, outbound marketing can help your business scale efficiently. But how does it work? Below are up-to-date tips on how to get the most out of […]

In the ever-evolving landscape of the digital age, email marketing continues to hold its position as one of the most formidable and effective B2B lead generation strategies. The proper utilization of email marketing tools empowers businesses to connect with their intended audiences in a personalized and engaging manner, ultimately fostering the transformation of potential leads […]

Getting your brand to stand out by investing in content marketing is a great accomplishment. And many businesses — like Dollar Shave Club — have managed to capture their audience’s attention by producing engaging, sometimes even viral content, which put them on the map and allowed them to build a base of delighted customers. But […]

Off-page SEO strategies are outside activities that improve a website’s search engine optimization. They include things like blog commenting and submitting to directories. Creating incredible products and services that generate digital word of mouth can be one of the best off-page SEO tactics. It can help you gain a ton of links and mentions on […]

Account-based marketing (ABM) has proven to be a powerful strategy for B2B companies in all industries. It’s the ideal, cost-efficient approach for accelerating the sales cycle and expanding into new markets. Yet: Any sales strategy — no matter how well-developed — may still require some tuning to reach its full potential. If you take the […]

In a digital era overflowing with information overload, one marketing strategy can cut through the clutter and place businesses on the fast track to success. B2B email marketing has a high return on investment (ROI), with an average return of $42 for every dollar invested, according to Forbes reports. You, therefore, need to brace for […]

Today, the successful activity of the enterprise is impossible without the use of marketing technologies. Communication with the consumer, taking into account the needs of consumers, market research, competitors of the enterprise, and development and implementation of advertising campaigns – this is a small part of the traditional tools used to attract consumers or form […]

In today’s digital age, social media has become an indispensable tool for businesses, revolutionizing the way they operate and interact with their customers. It has evolved from a mere platform for personal communication to a powerful marketing tool and a driver of business growth. The influence of social media extends far beyond marketing, impacting every […]