Online Marketing Advice for B2B Companies | Martal Group

Introduction Is your B2B sales pipeline a well-oiled machine – or an unpredictable rollercoaster? For many sales and marketing leaders, pipelines are fraught with inefficiencies: Over 80% of new B2B leads never convert into sales (1), and nearly 40% of businesses miss revenue goals due to poor pipeline management (2). The good news is that […]

Introduction In the world of marketing for the manufacturing industry, the old playbook of trade shows and word-of-mouth is being rewritten for the digital age. Manufacturing companies are facing longer sales cycles, more technically savvy buyers, and tighter budgets than ever before.  As we head into 2026, a B2B manufacturing marketing strategy requires a careful […]

Introduction Choosing the right marketing partner can make or break your growth in the fast-paced B2B tech sector. Tech companies face long sales cycles, complex buyer journeys, and intense competition. In fact, modern B2B buyers engage in an average of 62+ touchpoints across at least 3 channels (5) before signing a deal – and they […]

Introduction Is your solar company’s marketing strategy ready for 2026? The stakes have never been higher for B2B solar firms. The commercial solar market is booming – Q1 2025 saw a 108% year-over-year surge in U.S. commercial solar installations (1). This growth means massive opportunity, but also fierce competition as more players vie for the […]

Introduction In the fast-evolving world of cybersecurity, having a specialized B2B marketing strategy is no longer optional – it’s mission-critical. Cybersecurity companies face unique challenges: buyers are highly skeptical, stakes are high, and trust is paramount (4). With global cybersecurity spend projected to reach $273 billion by 2025 (1), the marketplace is more crowded than […]

Introduction Did you know that roughly 91% of cold outreach emails still get zero response? (4). In today’s B2B arena, traditional sales conversations often fall flat. Inboxes are flooded, buying cycles have grown longer, and prospects are harder to engage. Modern buyers also expect more from sales conversations: 84% of B2B customers want reps to […]

In the competitive B2B landscape, a lead generation website is the cornerstone of any successful marketing strategy. It is not just a digital presence but a high-performing asset that captures leads, nurtures prospects, and drives revenue. Whether you are a founder, marketer, or part of a lead generation agency, knowing how to build a lead […]

Introduction (The Conversion Rate Challenge) Only 22% of businesses are satisfied with their conversion rates (1). That means nearly four out of five companies see significant room for improvement in turning prospects into customers. Conversion rate – whether it’s the percentage of website visitors who fill out a form, cold email recipients who reply, or […]

Introduction Cold email can be a B2B sales powerhouse – when done correctly. However, as we move into 2026, the line between a well-targeted cold email and unwanted spam is thinner than ever. Nearly half of all emails sent worldwide are considered spam (5), and email providers are using increasingly sophisticated filters to protect inboxes. […]