Outbound B2B Lead Generation Strategies | Martal Group

So, you’re convinced your new product has what it takes to solve customers’ problems and take the market by storm. How can you convince those leads tottering between the awareness and buying stages?  Saying it’s the best on the market doesn’t cut it in today’s competitive environment. A cardinal technique in writing says, “Show, don’t […]

Despite the prevalence of instant messaging and social media in today’s digital age, cold emailing remains a time-saving, cost-effective tool for businesses to reach potential clients and expand their markets. As a result… Cold email lead generation agencies have carved a niche for themselves, providing tailored solutions to attract valuable leads. The right cold email […]

Outbound lead generation is a proactive strategy where companies reach out to potential clients to spark interest in a product or service. This approach has been a game-changer for many B2B businesses, playing a crucial role in attracting new clients and driving sales growth. What is Outbound Lead Generation? Outbound lead generation is a proactive […]

Struggling to convert more leads into buyers? Despite the bad reputation it gets from some critics, cold calling is still a highly effective strategy to get you there. But in order for it to work, you need to have a solid team of well-trained sales reps to handle the whole process. Hiring and training an […]

If you’ve been in business for any amount of time, you can lament with the 68% of companies struggling with lead generation. Unfortunately, most revenue leaders don’t have time to become experts in every tactic and strategy that can fuel pipelines. To add to the difficulty, many sales experts find it overwhelming to balance prospecting […]

LinkedIn is one of the top lead generation channels for businesses in all industries. Not only does it guarantee an outstanding lead quality, but the potential to grow your brand on the platform is limitless.  The only downside is… Finding quality prospects on LinkedIn can often be a difficult and time-consuming process. That’s especially true […]

According to a White Paper from NNC Services, “an outsourced lead-generation department can bring up to 43% better results than an in-house one.” Your company may choose to outsource B2B lead generation for a number of reasons that can result in a healthier ROI. Through outsourced lead generation, your sales department is able to reduce […]

Is it challenging to attract potential clients and grow your business? Consider hiring a demand generation agency, as they could be the game-changing solution you’re seeking to promote your offerings and expand your customer base. In this article, we’ll explore the role of demand generation agencies and how they can revolutionize your business by keeping […]

Outbound telemarketing has been a stalwart of B2B marketing strategies across different continents and industries for decades. But with new technological advancements, changes in the way we work, and current economic challenges, the same old approach to telemarketing may no longer be so effective.  Whether you are thinking about incorporating outbound telemarketing into your strategy […]