Prospecting - Identify Ideal B2B Clients | Martal Group

Major Takeaways Introduction Think cold calling is dead in the age of automation? Think again. Research shows 78% of business leaders have attended an event or scheduled a meeting because of a cold call (1). Cold calling in 2025 is alive and kicking – but it has evolved. Today’s top sales teams are blending traditional […]

Major Takeaways Introduction 82% of buyers agree to meet with a salesperson after a series of value-driven cold calls (1). Yet nearly 80% of prospects say they prefer to be contacted via email (2). These seemingly conflicting stats capture the dilemma facing sales teams in 2025: cold calling vs cold emailing – which approach yields […]

Major Takeaways B2B sales prospecting tools have become indispensable in 2025. With 42% of salespeople saying prospecting is the hardest part of their job​1, the right prospecting software can be a game-changer. Modern sales teams juggle vast data, multi-channel outreach, and tight competition — all while only a third of their time is spent actively […]

The B2B buying process in 2025 is more complex than ever, with data-driven decision-making, growing buying committees, and digital-first preferences shaping the landscape. Discover the five key factors influencing B2B purchases and learn how sales teams can adapt to close deals faster and more effectively. Major Takeaways The B2B buying process – the journey a […]

In business-to-consumer (B2C) interactions, decisions are made by a private individual. Whether you’re selling a product or service, you can make a sale by pinpointing and addressing your customer’s pain points based on demographic and psychographic data. This process is vastly different from business-to-business (B2B) decision making. There’s so much more at stake as decisions […]

How’s your workflow organized? Does your sales team work together with SEO experts to generate leads? Or do they work separately? Have you ever thought it would be nice to combine their efforts so they could not just attract more leads, but these leads would also be better? If this question has been nudging you […]

Selling to other businesses is different than selling to regular people. Businesses take more time to decide to buy. In addition, the process is more complicated. Therefore, your content marketing should be effective.  Content like articles, blog posts, videos, & social media posts can: But you can’t just post anything online & expect it to […]

Have you ever stared at an empty sales pipeline and wished you could fill it with qualified prospects overnight? You’re not alone. While building an organic lead generation machine is the dream, sometimes you need results fast. That’s where buying lead lists comes in – but let’s be real, it’s a jungle out there. In […]

Sales Development Representative (SDR) and Business Development Representative (BDR) are two terms that frequently pop up in modern sales organizations—yet they often cause confusion. Are they just two names for the same position, or is there a meaningful difference that can shape your go-to-market strategy? In this blog post, we’ll clarify the distinction between SDRs […]