Prospecting - Identify Ideal B2B Clients | Martal Group

Introduction LinkedIn has over 1 billion members and now drives 80% of all B2B social media leads (7, making LinkedIn lead generation one of the most powerful growth levers in modern B2B marketing. For B2B marketing and sales leaders this means LinkedIn is a non-negotiable channel for pipeline generation. Yet many teams still struggle to […]

Introduction  For many startups and SMEs, generating consistent sales opportunities can be challenging due to limited time, resources, and internal expertise. This is where professional outbound appointment setting services become invaluable.   Outsourcing helps businesses accelerate revenue growth by connecting with qualified prospects faster. If you are looking to scale efficiently, partnering with Martal Group can provide a strategic advantage […]

Introduction  In today’s competitive manufacturing landscape, attracting and converting new clients is one of the biggest challenges businesses face. Even with strong products and proven capabilities, consistent growth is difficult when decision-makers are hard to reach and buying cycles are long.  Many manufacturers struggle with unpredictable lead flow, stalled pipelines, and limited access to the right stakeholders. Relying […]

Introduction Is your team still chasing Marketing Qualified Leads (MQLs) as the holy grail of demand gen? It’s time to rethink the playbook. In modern B2B sales, focusing on demand generation metrics that actually translate to pipeline and revenue is far more important than celebrating raw lead counts. Marketing leaders are realizing that an MQL […]

Introduction Startups in the technology sector face a unique challenge: growing a customer base quickly while operating with limited time, budget, and internal sales resources. This challenge becomes especially urgent after a company raises funding—when growth expectations rise and pipeline pressure increases.  Technology lead generation gives funded startups a structured way to turn capital into momentum by […]

Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1)  Account based marketing has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2026, ABM software […]

Introduction  The B2B sales world has changed dramatically over the past few years. Buyers now research independently, evaluate multiple competitors before responding to outreach, and expect highly personalized and relevant communication. As a result, companies relying on traditional cold outreach or single-channel techniques struggle to generate predictable leads or build a strong sales pipeline.  This […]

Introduction Account Based Marketing (ABM) has gone from buzzword to B2B must-have. Virtually all B2B marketers (94%) now use ABM in some form, and 87% report it delivers higher ROI than traditional tactics (1).  Why the surge? In an era of tighter budgets and intense competition, sales and marketing teams can’t afford to fish in […]

Introduction Account Based Marketing (ABM) has evolved from a buzzword into a must-have strategy for B2B sales teams in 2026.  If you’re a sales or marketing leader, you’ve likely felt the pressure to deliver more revenue with less waste. Traditional outbound tactics – blasting thousands of cold emails or calls – are yielding diminishing returns.  […]