Lead Generation - B2B Inbound and Outbound Strategies | Martal Group

In an increasingly digital and competitive business environment, small businesses face the challenge of generating a consistent stream of high-quality leads to fuel their growth. However, traditional lead generation methods can be time-consuming, resource-intensive, and often yield inconsistent results. This is where automated lead generation comes into play. Automated lead generation offers small businesses a […]

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Attracting customers is one of the main directions companies actively direct their efforts. For this, specialists develop effective strategies and search for the most effective ways to promote a specific product. However, this is a challenging task. According to statistics, provided by Hubspot, lead generation is a real problem for about 61% of marketing professionals. […]

Trust is gained, not given. However, the rise of digital deviants has made it harder and harder to gain the trust it takes to convert a prospect into a purchaser.   Your company is under a microscope before you even have a chance to chat with a potential client. So, how do you reassure buyers your […]

It’s no secret that lead generation is one of the biggest challenges facing B2B companies today. Not having a strong lead flow is often the bottleneck that keeps expanding businesses from converting more quality clients.  But: The sales team shouldn’t always take the blame for this stagnation. Because attracting new prospects to the business and […]

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Email marketing is an important part of a company’s marketing strategy and communication with customers. Email marketing is projected to generate $17.9 million in revenue by 2027.  However, some companies have achieved good results in this by building email lists, while others do not. So it is worth getting acquainted with what distinguishes successful companies […]

In recent years, there has been exponential growth in e-commerce, which has also led to increased interest in the logistics sector. On the one hand, the sector is actively growing at an average annual growth rate of 6.5%. The demand for quality supply chains is also steadily increasing. On the other hand, more and more […]

One of the major challenges businesses face today is creating demand for their products or services. Because of this, the term “demand generation” has become a staple in the marketing and sales world. When demand generation is properly understood and implemented, the results can be quite lucrative. In fact, it’s one of the top growth […]