Lead Generation - B2B Inbound and Outbound Strategies | Martal Group

In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips […]

Outbound, inbound, bound to win. Managing a successful startup in the age of “The-Uber-Of” rhetoric can prove quite challenging to a new entrepreneur. Having a special product and growing excitement around your startup is rarely enough to succeed nowadays. However, the one key ingredient to success has proven the same in all cases: attracting customers. […]

Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for. With the digital marketing landscape being as competitive as it […]

Any company that fails to build a robust pipeline for growth and business opportunities will struggle in the face of increased competition, rapidly changing market conditions, and continuous tech advancements. That’s why effective B2B lead generation and SaaS marketing strategies aren’t just tools — they’re the very backbone of any thriving company today. In this […]

Understanding the total addressable market is a crucial element of any successful business strategy. It serves as a quantitative estimate of the maximum potential market size and represents the overall revenue opportunity available to your product or service.  In this article, we delve into the concept of the total addressable market, provide real-world examples, explain […]

In an increasingly digital and competitive business environment, small businesses face the challenge of generating a consistent stream of high-quality leads to fuel their growth. However, traditional lead generation methods can be time-consuming, resource-intensive, and often yield inconsistent results. This is where automated lead generation comes into play. Automated lead generation offers small businesses a […]

Organic. It’s one of those adjectives that can adhere to almost any noun. Organic tomatoes. Organic cereal. Organic shoelaces. The list goes on. However, we commonly associate organic with pesticide, additive, and hormone-free products, so how does it translate into B2B lead generation? Despite its name, you won’t be forced to walk the aisles of […]

Attracting customers is one of the main directions companies actively direct their efforts. For this, specialists develop effective strategies and search for the most effective ways to promote a specific product. However, this is a challenging task. According to statistics, provided by Hubspot, lead generation is a real problem for about 61% of marketing professionals. […]

Trust is gained, not given. However, the rise of digital deviants has made it harder and harder to gain the trust it takes to convert a prospect into a purchaser.   Your company is under a microscope before you even have a chance to chat with a potential client. So, how do you reassure buyers your […]