Sales Advice and Insight that You Can Use Today | Martal Group

Using videos to communicate with customers has recently become an important method used by marketing teams. Images and written texts are no longer the only means by which businesses communicate. This is even more prominent on social media where users often prefer video content over any other type. In 2021, 96% of social media users […]

In today’s fast-paced and competitive business world, companies that aren’t constantly attracting new prospects through ingenious strategies can no longer survive. Brands that are serious about their growth need to be both proactive and competitive in their marketing and sales efforts. That’s where growth hacking comes in. The term “growth hacking” was coined by Sean […]

LinkedIn is one of the best social platforms to find and engage leads for businesses. It’s a large network that connects professionals from different industries and gives them a space to communicate with each other. With over 875 million users worldwide, LinkedIn has become the most popular platform for companies wanting to expand their reach […]

When was the last time you had lunch with a lead? 96% of people surveyed believe sharing a meal is a great way to meet. So, we can assume the prospects in your pipeline would enjoy a free lunch while they learn more about your brand, right? But truth be told, it’s not easy to […]

Do you know how many new startups become profitable? Only 2 out of 5. So, what separates the 40% of successful startups from the failures? Focusing on ROI. Every successful startup founder asks themselves this question almost every day: what’s the return on investment? Whether it’s looking at investing in a new business division, contemplating […]

93% of marketers use email for content distribution, while 72% of customers prefer doing business via email over any other channel. That goes to show how this sales channel is one of the most efficient mediums for reaching out to new leads and converting them into clients. But the thing is… In order for you […]

When running a thriving company, there will be a lot of new responsibilities popping up unexpectedly. Because of your limited time and personnel resources, it may be hard for you to solve every single problem on your own. Unfortunately… Sales tasks are one of the duties that can only be postponed at the expense of […]

It should come as no surprise that generating quality leads is the biggest challenge for B2B companies in many industries. In fact, 40% of sales reps consider prospecting to be the most difficult step in the sales process, as per Hubspot.  If you too are struggling to find new leads for your business, don’t worry… Because […]

Figuring out the right time to pass leads from your marketing team to your salespeople is tricky. If you do it too early, you’ll risk wasting your sales reps’ time on unqualified leads that will never buy from you. But if you wait for too long, your prospects will have already chosen a competitor or […]