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Martal Group:B2B Lead Generation and Sales Blog
31 Appointment Setting Companies: 2026 Guide to the Top Performer
Introduction B2B appointment setting has become a critical tactic for sales teams looking to fill pipelines efficiently. With nearly half of marketing teams facing budget cuts (1) and buyers demanding personalized, value-driven outreach, companies increasingly outsource outbound prospecting to experts offering B2B appointment setting services. Multi-channel campaigns (email + LinkedIn + phone) now deliver roughly 40% higher response rates […]
5 Pillars of Business Development to Drive Success in 2025
Introduction Outbound business development in 2025 isn’t about doing more – it’s about doing it smarter. We operate in an era where buyers are more selective, competition is fierce, and new technologies like AI are reshaping how we prospect. From our experience working with B2B sales teams, five core pillars drive consistent outbound lead generation […]
How to boost your B2B content strategy
In the competitive B2B world, a powerful content strategy isn’t just a “nice to have”, it’s a fundamental driver of growth. It’s how you build authority, generate leads, and ultimately close deals. But with so much noise online, how do you create content that truly stands out and resonates with your target audience? The answer […]
Cold Email Platform: The 2025 Guide to the 10 Best for Sales Outreach
Introduction B2B sales teams in 2025 face an overflowing digital marketplace: buyers’ inboxes are saturated, and capturing attention via cold outreach is tougher than ever. In fact, about 95% of cold emails fail to get any reply, with average response rates hovering a meager 1–5% (1). Yet paradoxically, email remains a preferred channel for decision-makers […]
Business Opportunity Leads: 7 Strategies for Attracting the Right Buyers in 2025
Introduction Generating high-quality leads is hard. In fact, 61% of marketers say lead generation is their biggest growth challenge (1) – and no wonder. A staggering 80% of new leads never convert into sales (1), underscoring how much time and budget gets wasted on prospects that go nowhere. If your team is struggling to fill […]
5 Overlooked Cold Calling Metrics & KPIs to Boost Sales in 2025
Introduction Cold calling is not just a numbers game – it’s a smart numbers game. Simply dialing more prospects won’t guarantee success if you’re focusing on the wrong metrics. In 2025, data-driven sales teams are digging deeper than just calls made or meetings booked. They’re tracking nuanced cold calling metrics and key performance indicators (KPIs) […]
6 Website Builders That Make SEO Simple and Fuel Long-Term Growth
Introduction These days, anyone can launch a website in minutes—but getting it found online? That’s where most businesses hit a wall. Marketing will help you grow, but it only works if you start with a solid SEO foundation. That’s where a good website builder makes all the difference. If you’ve ever wondered how to make […]
Sector vs Industry vs Segment Explained: Win More B2B Deals in 2025
Introduction In B2B sales, knowledge is power – especially when it comes to knowing your market. Top-performing teams understand exactly which sectors, industries, and segments to target for maximum impact. In fact, organizations with a well-defined ideal customer profile (ICP) – which includes clarity on target industries and segments – achieve 68% higher win rates […]
Annual Contract Value Strategies for 2025 B2B Revenue Growth
Introduction Did you know companies with rising deal sizes significantly outpace their peers? Research shows that B2B SaaS companies with higher Annual Contract Value (ACV) growth tend to grow faster, while those with flat or shrinking ACVs see the least growth (3). In an era where efficiency and targeted growth are paramount, ACV has emerged […]
B2B Qualifying Questions: Why Most Fail & 37 Best to Ask in 2025
Introduction Every experienced B2B sales leader knows the pain of chasing what turns out to be a dead-end deal. In fact, research shows 67% of lost sales are due to reps not properly qualifying prospects (6)– leading to countless hours wasted. In 2025’s complex sales landscape, using outdated or shallow B2B qualifying questions is a […]
