Martal Group:B2B Lead Generation and Sales Blog

Email marketing is an important part of a company’s marketing strategy and communication with customers. Email marketing is projected to generate $17.9 million in revenue by 2027.  However, some companies have achieved good results in this by building email lists, while others do not. So it is worth getting acquainted with what distinguishes successful companies […]

Expanding your business into a new market can be a daunting task. It requires a deep understanding of the local culture, customs, and business practices, as well as established relationships with key decision-makers in your target audience.  For many businesses, building and managing an international sales team can be expensive, time-consuming, and risky. This is […]

In recent years, there has been exponential growth in e-commerce, which has also led to increased interest in the logistics sector. On the one hand, the sector is actively growing at an average annual growth rate of 6.5%. The demand for quality supply chains is also steadily increasing. On the other hand, more and more […]

One of the main reasons why companies today fail to close more deals is the lack of a systemic approach that structures their sales process. That’s why building a solid sales pipeline should be the first step to turning any struggling organization into an industry leader.  Whether you’re new to sales or a seasoned sales […]

Using videos to communicate with customers has recently become an important method used by marketing teams. Images and written texts are no longer the only means by which businesses communicate. This is even more prominent on social media where users often prefer video content over any other type. In 2021, 96% of social media users […]

The rise in privacy and security regulations has changed marketing, mostly for the better. But that doesn’t mean it’s made our jobs as marketers any easier.  Our duties have become much more complex and technical over the years. We are required to earn and maintain a good reputation not just with our paying customers but […]

In today’s fast-paced and competitive business world, companies that aren’t constantly attracting new prospects through ingenious strategies can no longer survive. Brands that are serious about their growth need to be both proactive and competitive in their marketing and sales efforts. That’s where growth hacking comes in. The term “growth hacking” was coined by Sean […]

One of the major challenges businesses face today is creating demand for their products or services. Because of this, the term “demand generation” has become a staple in the marketing and sales world. When demand generation is properly understood and implemented, the results can be quite lucrative. In fact, it’s one of the top growth […]

How do software companies get high-value customers, at a low cost, and on a consistent basis? The answer is simple: lead generation. Lead generation is often the lost piece of the jigsaw when it comes to business growth for SaaS businesses… Mainly because new customers are the foundation of any thriving company. And that’s why […]