Martal Group:B2B Lead Generation and Sales Blog
Sales Management Software: Scaling with AI and Bridging the Outsourcing Gap in 2025
Major Takeaways: Sales Management Software AI Unlocks Scalable Pipeline Growth Sales Customer Management Software Gets Smarter Generative AI Personalizes Outreach at Scale Outsourcing Gains Momentum, But Hybrid Wins Management Sales Software Aligns Teams Automation Saves Time and Increases Efficiency AI-Powered Lead Qualification Drives Conversions Access to Better Tools Through Outsourcing Introduction In today’s competitive B2B […]
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07.07.2023
Lead generation is the cornerstone of any company looking to grow and outperform its competition. It’s a straightforward approach to enhancing brand visibility, establishing trust, and boosting profits. Companies often find themselves stuck between two options: In-house hiring or using a lead generation service. While in-house hiring may have some advantages, it remains a risky […]
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07.07.2023
When it comes to lead generation, LinkedIn is all the rage. But could you be putting your profile and reputation at risk? LinkedIn is a more personal way of selling than emails and even calls. Connections, qualifications, engagements, and professional history are available in just a few clicks. This kind of transparency can help you […]
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07.07.2023
AI technologies have become a dominant trend in lead generation, allowing many brands to stay ahead of the curve and dominate markets. But: Using AI in lead generation isn’t as easy as hitting a switch. Implemented the wrong way, artificial intelligence can cause more harm than good and put many companies at risk of compromising […]
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06.30.2023
When it comes to marketing automation, the basics are always helpful in creating a successful strategy that can help you get new customers and keep your existing ones happy. To develop such a strategy, it’s imperative to understand what is marketing automation, and how it can be used to optimize your content marketing, social media, […]
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06.26.2023
In today’s fast-paced business environment, the importance of efficiency and productivity can’t be understated. One sector that has been dramatically affected by this is sales. The rapid evolution of customer expectations and the ever-increasing competition demand a more systematic and optimized approach to sales. This is where sales enablement comes into play. Understanding Sales Enablement […]
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06.20.2023
AI has been part of pop culture since the 1960s, with its first appearance in A Space Odyssey as HAL 9000. From there, we saw its peak in the 1980s with the cult classic movie, The Terminator, and we still resonate with Arnold’s “I will be back” dialogue. Then came the machines in The Matrix […]
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06.19.2023
As the landscape around tech companies continues to shift rapidly, the demand for sustainable solutions to consistently attract high volumes of sales is always on the rise. The obvious solution here is to hire a solid team of qualified sales representatives. But while it may be easy to come up with the idea, going from […]
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06.19.2023
LinkedIn has recently put a new limit on connection requests, which went from more than 200 a day to only 100 per week. That has significantly slowed down the lead generation process for many businesses and put them in trouble. If that’s something you’re struggling with at the moment, you have to stop playing the […]
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06.19.2023
As the majority of B2B buyers rejoice in the normalization of remote selling, businesses around the world have been working diligently to meet the demands of the new environment. Before it was mainstream, we at Martal Group had been helping companies generate leads virtually with sales representatives trained in the art of long-distance prospecting. The […]