Martal Group:B2B Lead Generation and Sales Blog
Outbound Sales in 2025: What It Means and How It’s Evolving
Major Takeaways: Outbound Sales Despite new trends, outbound sales remains a core growth driver. 82% of B2B buyers still accept meetings from outbound outreach, proving it’s far from obsolete. High-performing teams now use integrated outreach combining email, cold calls, LinkedIn, and voicemail. Multi-channel sequences yield 22% higher response rates than email alone. Outbound sales success […]
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08.25.2023
Are you striving to amplify your sales efforts and expand into new territories? For Australian tech companies wanting to cut through fierce competition and reach more potential clients, partnering with a top-rated B2B lead generation agency is often the quickest route to success. As a premier lead generation partner, Martal Group offers tailored outbound strategies […]
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08.25.2023
Recent data shows that 80% of B2B customers research a product online first before buying it. This places a significant focus on marketing strategies to gain qualified leads and retain clients. The OKR (objectives and key results) transforms your B2B marketing efforts by setting better goals and choosing relevant metrics to track success. Here’s how […]
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08.21.2023
When developing a marketing strategy, we want to ensure that every dollar invested in the business will bring profit. Therefore, paying attention to every aspect of creating a website, especially its design, is necessary. After all, website malfunctions can negatively affect the user’s experience. In fact, 57% of internet users say they wouldn’t recommend a […]
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08.16.2023
If you work in sales and marketing, you have almost certainly heard of the sales funnel and how important it is. But where does its importance lie, specifically? Well, to put it simply, a good understanding of the sales funnel equals a good understanding of your customers’ journey. It helps you identify your customers’ needs […]
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08.16.2023
AI is quickly becoming a solution in all the industries known to man. Marketing happens to be one of the industries at the forefront that is to benefit the most from the advancement of AI. Research says that around 48% of marketers believe AI is causing vital differences in customer behaviors—mostly positive. So, how does […]
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08.14.2023
LinkedIn is a powerful social network for professionals. With over 58 million companies in 2023, it is arguably the platform for forging new business connections. Another stat is that almost 80% of the people you meet on LinkedIn are capable of making business decisions. Meaning those people can decide on their own whether to buy […]
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08.14.2023
The business-to-business (B2B) landscape has undergone a significant transformation in recent years, thanks to the remarkable progress in Artificial Intelligence (AI) technology. This revolutionary technology has left a profound impact across industries, particularly in B2B sales and marketing, where its influence has been nothing short of transformative. From crafting personalized customer experiences to enabling data-driven […]
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08.07.2023
Did you know that the average open rate for sales emails is just 23.9%? Low open rates can result in many issues with your cold emailing campaigns, such as low engagement, wasted resources, and a lot of missed opportunities. And the key to overcoming this challenge is straightforward: You must craft more catchy subject lines […]
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08.07.2023
Customer lifetime value (CLV) is one of the most crucial indicators for gauging a company’s success in the B2B market. CLV is the entire revenue a firm can anticipate acquiring from a single customer over the life of that business’s relationship with the customer. Average order value, duration of the customer relationship, and purchasing patterns […]