Martal Group:B2B Lead Generation and Sales Blog

In Hong Kong’s bustling metropolis, a different kind of competition unfolds – the digital race for visibility. From family-run stores to global brands, businesses vie for online recognition.  However, managing marketing in-house can be overwhelming as algorithms, platforms, and buyer preferences constantly evolve. Partnering with a digital marketing agency in Hong Kong provides the expertise […]

When looking for the best ways to generate leads and boost sales, Cost Per Lead (CPL) is often the first metric you would consider. It’s a popular and simple choice in the data-driven marketing world.  But here’s the catch – if you focus solely on CPL, you might miss out on better opportunities and end […]

Looking for a way to fast-track your breakthrough into the Singaporean market? The steady growth and diversified economic structure of Singapore make it a highly competitive market — not only locally but on a global scale. With thousands of new competitors entering the market each year, staying ahead of industry trends is increasingly challenging. In […]

Imagine increasing your sales by reaching the right decision-makers at the right time with the right messaging. We’re not talking about expensive ads and remarketing campaigns but the cost-effective strategy of cold email marketing.  But wait!?! Isn’t cold email marketing dead? Not a chance! At Martal Group, we’ve spent over 15 years mastering the art […]

Customer acquisition refers to the marketing strategies an individual or a company implements to land new clients. It’s the process of attracting highly-targeted leads and converting them into loyal, long-lasting customers in a cost-effective manner. Now: Due to its importance for the success of any business, customer acquisition was never the easiest of tasks. It […]

As Dubai’s digital market continues to flourish with dozens of new agencies emerging each year, finding the right digital marketing agency from the myriad of options is certainly a challenging task. With such high stakes, choosing the wrong partner will not only waste your valuable time and resources but also give your competitors the edge […]

In Saudi Arabia’s vibrant cities, a quiet revolution is reshaping how businesses connect with audiences. This change isn’t about oil or skyscrapers but about the digital transformation. As companies across the Kingdom embrace the digital era, a new wave of agencies is redefining online engagement. The Growing Role of Digital Marketing Agencies In cities like […]

A strong sales team is the most important aspect of every organization. Not only will they help you reach your targets, but they also play a key part in how your revenue engine functions. Studies show that SDRs are accountable for generating 30-40 percent of revenue for the companies, which shows how crucial it is […]

Setting up an in-house telemarketing team can be costly, resource-intensive, and time-consuming! That’s why many businesses choose telemarketing outsourcing. To remain competitive in today’s fast-paced environment, outsourcing telemarketing is a cost-effective and efficient solution for businesses lacking the resources to establish an in-house team.  The global call center outsourcing market is projected to grow by […]