Martal Group:B2B Lead Generation and Sales Blog

Struggling to convert more leads into buyers? Despite the bad reputation it gets from some critics, cold calling is still a highly effective strategy to get you there. But in order for it to work, you need to have a solid team of well-trained sales reps to handle the whole process. Hiring and training an […]

If you’ve been in business for any amount of time, you can lament with the 68% of companies struggling with lead generation. Unfortunately, most revenue leaders don’t have time to become experts in every tactic and strategy that can fuel pipelines. To add to the difficulty, many sales experts find it overwhelming to balance prospecting […]

LinkedIn is one of the top lead generation channels for businesses in all industries. Not only does it guarantee an outstanding lead quality, but the potential to grow your brand on the platform is limitless.  The only downside is… Finding quality prospects on LinkedIn can often be a difficult and time-consuming process. That’s especially true […]

According to a White Paper from NNC Services, “an outsourced lead-generation department can bring up to 43% better results than an in-house one.” Your company may choose to outsource B2B lead generation for a number of reasons that can result in a healthier ROI. Through outsourced lead generation, your sales department is able to reduce […]

Achieving excellence in sales is a journey that requires a lot of dedication, resilience, and a willingness to learn from the best. There are many ups and downs along the way, and to succeed, you need to keep your skills sharp and your strategies refined. Throughout your journey towards excellence, challenges can come from every […]

At Martal, we understand that performance matters when vetting sales partners. That’s why we are committed to delivering tangible results and phenomenal client experiences. Customer opinions often play a key role in assessing the potential outcome of working with a service provider, but it’s becoming increasingly difficult to distinguish fake feedback from real reviews.  That’s […]

Forty-five cents of every dollar spent on technology is channeled through North America, making it a coveted market for global expansion. But, as with anything, the higher the demand, the higher the competition — and, in this case, the barrier to entry.  Still, we live in an era when technology transcends borders, and at Martal, […]

If reviews influence 92.4 percent of B2B buyers, why aren’t we using this feedback as a powerful sales tool? There are golden nuggets of information about your competitors waiting to be discovered on platforms like G2, Capterra, and Clutch. You just have to be able to tell the difference between genuine responses and counterfeit claims.  […]

More engagement. Better engagement. More leads. Better leads. More conversions. Customer loyalty. These are the things every modern SaaS brand wants—but how to get them? SEO segmentation is one answer. It can play an important part in a successful lead-generation strategy, improving the quality of your leads, making sure your content ends up in front […]