Martal Group:B2B Lead Generation and Sales Blog

08.25.2025

Intent Based Marketing Strategies for Modern B2B Sales Teams

Major Takeaways: Intent Based Marketing What is intent based marketing, and why is it powerful in B2B? Why is buyer intent data critical for modern sales teams? How should marketing and sales align on intent targeting? What steps are needed to build an intent-driven marketing strategy? How does intent data improve every stage of the […]