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Martal Group:B2B Lead Generation and Sales Blog
From Free Trial to Paying Customer: The Ultimate SaaS Funnel Optimization Guide
The Critical Journey from Trial to Revenue The SaaS business model lives and dies by conversion rates, with the journey from trial sign-up to paid customer representing the most critical revenue inflection point. While many companies excel at generating SaaS lead generation volume through aggressive marketing tactics, they struggle to convert free users into paying […]
Internet research for companies – more options than you think
You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products […]
Online Competitor Analysis – Why and How
By performing a competitor analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the competition. In short, competitor analysis is one of the cornerstones of a successful business venture, especially on the World Wide Web. And […]
Why Your Google Ranking is only a Partial Measure of Success for your SEO Campaign
The closer to the top a webpage is listed, the more successful the SEO campaign appears. If however you investigate a little more thoroughly, it quickly becomes apparent: the Google ranking is only a qualified factor for judging success. Why? Stated simply: Google’s ways are inscrutable. That means even an ideally optimized website can rank […]
Twelve great SEO plugins for your WordPress
WordPress is no longer a pure CMS blog. With the Content Management System news pages, shops, landing pages and much, much more can be generated. It is easy to use, very flexible and with very little training time even beginners can create their own web pages. In order to expand the functionality of the CMS, […]
Customer Insight Management – Meaning, Challenges and Opportunities
Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For […]
Beyond the Home Front: Marketing Effectively in North America
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Paid search results versus organic search results
Do you have to pay to be found? The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to […]
Landing Page: Build Cleverly and Avoid Mistakes
Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage builders or a good graphic program. But one look at different landing pages will demonstrate that the same mistakes are made […]
New RailTrack Module from Kipod
Kipod is happy to present its new RailTrack module. Its strongest advantage is the fact that the detector does not consider people boarding and deboarding the train as an alarm event due to the train rule region. So if the train gets in the camera view, the person detection is automatically turned off, unless the train starts moving and gets […]
