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Martal Group:B2B Lead Generation and Sales Blog
From Free Trial to Paying Customer: The Ultimate SaaS Funnel Optimization Guide
The Critical Journey from Trial to Revenue The SaaS business model lives and dies by conversion rates, with the journey from trial sign-up to paid customer representing the most critical revenue inflection point. While many companies excel at generating SaaS lead generation volume through aggressive marketing tactics, they struggle to convert free users into paying […]
Kipod Mobile App Offers Video Content Search From Mobile Device
Kipod mobile app is the only video surveillance app in the market that enables video content search. This application is a perfect solution for the users, who need to access the video cameras and database from their mobile device. The main feature offered by Kipod mobile app is the user’s ability to search the video archive in […]
Artificial Intelligence – Algorithms on the Rise
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White Walkers Restricted: Kipod is used for Game of Thrones Film Set Security
Our client Kipod enables security video monitoring at Game of Thrones film set. Game of Thrones show is full of dangerous creatures: dragons, wights, White Walkers and, after all, Queen Cersei Lannister herself. However, what is going on behind the scenes usually remains completely private and thus has to be properly secured. And in order […]
Artificial Intelligence in CCTV: New Level of Security
Our client Kipod applies artificial intelligence in its video and audio analytics modules and thus takes a huge step in video surveillance and intellectual security, as these modules increase operators’ work efficiency and allows more accurate and careful event monitoring. Artificial intelligence has great variety of subfields but the one that is of particular interest for the […]
Use of Images and Videos on Websites
Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines. […]
Storytelling – a many-sided marketing method
The term storytelling describes a very old cultural technique and a modern phenomenon. Storytelling in marketing and communication of companies has proven to be an effective strategy to attract customers and involve employees. Storytelling booms nationwide: professional artists and amateurs tell traditional or freely invented stories at contests and festivals. Storytelling is used as a […]
Relevant web content increases the number of customers and visitors
Search engines such as Google, increasingly go for target group specific content. Google users should receive a result that is individually tailored to their search inquiry. Google is increasingly relying on the direct delivery of matching keywords and information that are directly displayed to the Google user in the search result. As a result, SEO […]
Creating Online Lexica and Online Glossaries
Online glossaries and lexica generate more SEO Traffic and higher Conversion Rates Corporate identity, crossmedia and workflow, resilience and synergy – the language of the modern world teems with Anglicisms, buzzwords and special terms whose meaning is not immediately clear to everyone. Online lexica and online glossaries can provide relief where internet surfers or media […]
