Business Development Strategic Growth Tips | Martal Group

In times of online marketing, generating leads online appears to be very straightforward. Simply build a landing page, put a bit of advertising on Facebook and off you go! However, if you have already attempted to generate high quality leads you know that there is more to it. Here are some of the best tips […]

You’re excited! You just hired a new sales representative that checks every box on your “perfect employee checklist.” You just know they are going to crush it in the field. Your new go-getter gets the first appointment set in the first week. Nailed It!  You tag along to watch the magic happen, but disaster strikes […]

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So, you’ve just developed a new revolutionary product and are now ready to take over the marketplace. All of this is fine, but if you don’t have a clear strategy on how to get customers, you will struggle to make a mark and your venture will eventually fail. And if you’re still unfamiliar with online […]

Despite the growing popularity of digital marketing and the use of data-driven approaches in lead generation, many businesses still rely on assumptions when formulating their digital marketing strategies. Many of those businesses don’t even have a specific target audience or market segment to aim for. With the digital marketing landscape being as competitive as it […]

Would you hire someone before their interview? No, of course not. Resumes only tell one side of the story, and even candidates with stellar reputations must be vetted. When partnering with a lead generation agency, you deserve to take the same precautions you would when hiring internally. After all, the best-performing outsourced teams are designed […]

Using videos to communicate with customers has recently become an important method used by marketing teams. Images and written texts are no longer the only means by which businesses communicate. This is even more prominent on social media where users often prefer video content over any other type. In 2021, 96% of social media users […]

Mention outsourcing in the workplace, and it’s like lighting a campfire during California’s peak wildfire season. Strong opinions blow the topic in every direction till speculation spreads out of control. There are many reasons companies believe they shouldn’t outsource sales and those concerns need to be addressed with potential sales partners before making a decision. […]

In the pre-Covid days, the way most businesses generated leads was either through their inbound marketing and media campaign, or through outbound networking by way of conferences. In our current situation, the latter has become completely obsolete (for obvious reasons). This has left many companies with glaring apertures in their outbound lead generation model. In […]