Inbound B2B Lead Generation Strategies | Martal Group

Introduction Is your team still chasing Marketing Qualified Leads (MQLs) as the holy grail of demand gen? It’s time to rethink the playbook. In modern B2B sales, focusing on demand generation metrics that actually translate to pipeline and revenue is far more important than celebrating raw lead counts. Marketing leaders are realizing that an MQL […]

Introduction Did you know that more than 90% of marketing-qualified leads (MQLs) never turn into customers? (3) B2B marketers are realizing that simply chasing volumes of leads isn’t enough – the game is now about creating genuine demand for your solutions. In 2026, the focus has shifted to quality over quantity in B2B demand generation […]

Introduction In the fast-evolving world of B2B sales and marketing, few strategies have generated as much buzz – or delivered as much impact – as account-based approaches. Account-Based Marketing (ABM) has long been hailed for its focus on high-value accounts and personalized outreach.  Now, Account-Based Experience (ABX) is emerging as the next evolution, promising to […]

Introduction Startups in the technology sector face a unique challenge: growing a customer base quickly while operating with limited time, budget, and internal sales resources. This challenge becomes especially urgent after a company raises funding—when growth expectations rise and pipeline pressure increases.  Technology lead generation gives funded startups a structured way to turn capital into momentum by […]

Introduction Did you know more than two-thirds of B2B marketers now leverage account-based marketing (ABM) strategies? (1)  Account based marketing has evolved from a niche tactic into a mainstream growth strategy, with the global ABM market projected to nearly triple from $1.1B in 2022 to $3.1B by 2030 (1). As we enter 2026, ABM software […]

Introduction  The B2B sales world has changed dramatically over the past few years. Buyers now research independently, evaluate multiple competitors before responding to outreach, and expect highly personalized and relevant communication. As a result, companies relying on traditional cold outreach or single-channel techniques struggle to generate predictable leads or build a strong sales pipeline.  This […]

Introduction Did you know that over 70% of B2B marketers now have active account-based marketing programs, and a vast majority report higher ROI from ABM than any other strategy? (2) In 2026, Account-Based Marketing has evolved from a niche tactic into a must-have B2B strategy for revenue growth. Modern B2B buyers are more independent, digitally […]

Introduction Is your B2B sales strategy keeping up with today’s omnichannel buyer? Modern buyers are more empowered and digitally driven than ever. They jump between channels – reading your blog, scrolling LinkedIn, opening emails, even attending webinars – all before ever speaking to your sales team. In fact, an estimated 80% of B2B sales interactions […]

Introduction How do you track success when your buyers zigzag across a dozen channels? In 2026, the average B2B buyer uses over 10 different digital channels during their purchasing journey (1). Data shows that 80% of B2B sales interactions are occurring in digital channels (2) – from email and LinkedIn to video calls and chat. […]