Online Marketing Advice for B2B Companies | Martal Group

Before it can thrive in the North American market, your Danish business needs more than just a generic approach. It takes a lot of sales and marketing expertise to craft a bespoke strategy that resonates with your target audience and converts potential leads into loyal customers. That’s where a marketing agency can help you bridge […]

147 emails. That’s how many emails a person receives each day on average. With such an overwhelming influx, it begs the question, “Who has time to read all those messages?” The reality is not many do.  This is the challenge businesses face daily: how to increase email open rate amidst the digital bombardment people experience […]

Recent data shows that 80% of B2B customers research a product online first before buying it. This places a significant focus on marketing strategies to gain qualified leads and retain clients. The OKR (objectives and key results) transforms your B2B marketing efforts by setting better goals and choosing relevant metrics to track success. Here’s how […]

When developing a marketing strategy, we want to ensure that every dollar invested in the business will bring profit. Therefore, paying attention to every aspect of creating a website, especially its design, is necessary. After all, website malfunctions can negatively affect the user’s experience. In fact, 57% of internet users say they wouldn’t recommend a […]

AI is quickly becoming a solution in all the industries known to man. Marketing happens to be one of the industries at the forefront that is to benefit the most from the advancement of AI. Research says that around 48% of marketers believe AI is causing vital differences in customer behaviors—mostly positive.  So, how does […]

Sentiment analysis – What do people think of us? Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, because who is going to become a customer of a company they don’t like? Sentiment analysis was created to answer the […]

Good outbound marketing strategies help businesses thrive. If they are used correctly, these strategies lead to an increase in company recognization and, ultimately, an increase in sales. Long story short, outbound marketing can help your business scale efficiently. But how does it work? Below are up-to-date tips on how to get the most out of […]

In the ever-evolving landscape of the digital age, email marketing continues to hold its position as one of the most formidable and effective B2B lead generation strategies. The proper utilization of email marketing tools empowers businesses to connect with their intended audiences in a personalized and engaging manner, ultimately fostering the transformation of potential leads […]

Getting your brand to stand out by investing in content marketing is a great accomplishment. And many businesses — like Dollar Shave Club — have managed to capture their audience’s attention by producing engaging, sometimes even viral content, which put them on the map and allowed them to build a base of delighted customers. But […]