Outbound B2B Lead Generation Strategies | Martal Group

Major Takeaways: 11x ai Alternatives Why consider 11x AI alternatives? What makes competitors more attractive? Which alternatives deliver better personalization? How does Martal AI SDR stand out? How should teams choose the right fit? Do AI SDRs replace human reps entirely? Introduction Only 17% of sales reps meet their full quota (1). With pressure to […]

Outbound lead generation is a direct strategy. Your team starts by reaching out to potential customers, not waiting for them to come to you. This works best when you define your ideal customer profile, focus on the right job title, and match your product or service to real needs.  Many B2B firms grow faster by […]

Major Takeaways: BPO Outsourcing What Is BPO Outsourcing and Why Is It Growing? How Are Companies Benefiting from BPO Services? Can Small Businesses Use BPO Effectively? What Are the Top Services Outsourced in 2025? Which BPO Providers Stand Out in 2025? How Do You Choose the Right BPO Company? What’s New in BPO for 2025? […]

Major Takeaways: Lead Research Why is lead research critical in 2025? How do you define high-value prospects? What business lead research methods deliver results? How should you prioritize researched leads? Why is omnichannel outreach tied to lead research success? What role does data quality and compliance play? Should lead research be in-house or outsourced? How […]

Major Takeaways: Social Media Lead Generation Companies What makes a social media lead generation company effective? Why is LinkedIn the top platform for B2B lead generation? What strategy produces the highest quality social media leads? How should you evaluate a lead generation agency? What role does technology play in lead generation? What are the risks […]

Major Takeaways: Cold Call List How has the cold call list evolved in 2025? Why is AI critical to building better sales call lists? What role does buyer intent play in cold calling success? When is the best time to contact leads on your list? How does omnichannel outreach boost cold call list performance? What […]

Major Takeaways: Lead Databases Why compare outsourced SDRs and lead databases in 2025? How fast does B2B lead data decay? What role does multichannel outreach play? How is AI transforming lead generation databases? What factors define the best B2B lead database? Is database lead scraping a viable option? What’s the cost difference between outsourced and […]

Major Takeaways: Sales Funnel vs Pipeline What is the core difference between sales funnel and pipeline? Why do B2B leaders need both models? Where do most companies lose opportunities? Which metrics matter most for funnels vs pipelines? How does omnichannel outreach improve funnel-to-pipeline flow? How does speed-to-lead impact conversion? What role does AI play in […]

Major Takeaways: Warmly Alternatives Which AI SDR platform offloads the most outbound tasks? How does multichannel outreach impact engagement? What role does AI play in personalization at scale? Why is integrated data crucial for outbound success? What’s the difference between Warmly and newer platforms? How are modern tools improving campaign performance over time? Who benefits […]