Prospecting - Identify Ideal B2B Clients | Martal Group

Sales is no longer a numbers game. Gone are the days of relying on volume to drive velocity. Now, It’s all about working smarter, not harder.  That’s where the Ideal Customer Profile (ICP) comes in. Think of it as your cheat sheet for finding and engaging the customers who will benefit most from what you […]

Mass blast outbound is dead! Traditional methods of sales and outreach are becoming obsolete in today’s world. Pitching products, giving generic solutions, and delivering canned presentations no longer work with informed buyers.  The use of data and analytics is important in achieving personalization, as it enables the customization of experiences based on individual needs and […]

There has been a recent development in the B2B Sales world that has redefined the way in which sales departments target their prospects. Buyers Intent data has only recently emerged, but in the short time that it’s been in use it has shifted the paradigm of the sales pipeline. Using this data, companies have been […]