Prospecting - Identify Ideal B2B Clients | Martal Group

Major Takeaways Introduction Cold calling in 2025 is far from dead – in fact, it’s evolving. Sales teams are finding that the best cold calling questions can make the difference between a dismissed call and a promising new opportunity. Your prospects are busy and skeptical, but they’re not unreachable. The key is qualifying leads quickly […]

Major Takeaways Introduction to Omnichannel ABM Lead Gen for Startups in 2025 Nearly 45% of B2B businesses reported struggling to generate enough leads in 2024. Did you know that nearly half of B2B businesses struggled to generate enough leads in 2024​(1)? It’s a staggering statistic that underscores a core challenge for startups: securing a steady stream of […]

Lead generation is an essential way to preserve prospective customers and increase your chances of converting them into actual customers. Here, content marketing plays a vital role in attracting prospects, nurturing leads, and finally converting them into customers. In this article, we will discuss 10 tips for content marketers for better lead generation. We’ll also […]

Major Takeaways Introduction In the world of B2B outreach, generic blast emails just don’t cut it anymore. By 2025, inboxes are more crowded than ever – the average cold email open rate is only about 23.9% and response rates hover around a dismal 8.5% on average ​(2). The clear solution is better personalization: prospects are […]

Major Takeaways Introduction Cold emailing isn’t dead – it’s evolving. In fact, 8 out of 10 B2B buyers prefer to be contacted by email rather than other outreach methods​(1). But with only 23.9% of sales emails ever getting opened​ (1)and an average reply rate of just ~8.5%, cutting through the noise requires a smarter approach. […]

Major Takeaways Introduction 85% of B2B buyers define their requirements before ever engaging with a vendor, and 97% visit a vendor’s website before contacting sales. B2B lead scoring is the process of assigning values (often numerical points) to each lead to gauge how likely they are to become a customer​(1). In simpler terms, a lead […]

Major Takeaways Cold calling might seem old-fashioned in the age of email and LinkedIn, but it remains a powerful tactic for B2B sales teams. In fact, nearly 49% of buyers prefer that a sales rep make the first contact via a phone call1.  These numbers prove that when done right, cold calls still open doors. […]

Businesses have difficulty standing out in markets full of competitors because everything moves so quickly.  It can be hard to get the right customers when there are so many choices. Finding more leads isn’t enough to be successful; you also need to find high-value prospects who are interested and ready to buy.  Companies waste time […]

Major Takeaways Introduction Think cold calling is dead in the age of automation? Think again. Research shows 78% of business leaders have attended an event or scheduled a meeting because of a cold call (1). Cold calling in 2025 is alive and kicking – but it has evolved. Today’s top sales teams are blending traditional […]