Prospecting - Identify Ideal B2B Clients | Martal Group

Introduction  The logistics and freight industry is under constant pressure to grow in an increasingly competitive and complex marketplace. Rising transportation costs, global supply chain disruptions, and evolving customer expectations have made it harder for freight companies to rely solely on referrals or repeat business. To remain competitive and achieve consistent growth, companies must adopt scalable and […]

Introduction LinkedIn has become a powerhouse for B2B outreach – it drives 80% of all B2B social media leads (6) and boasts that four out of five members are business decision-makers (7).  One of LinkedIn’s most effective tools for LinkedIn lead generation is InMail, the premium messaging feature that lets you reach prospects outside your […]

Introduction In B2B sales, LinkedIn lead generation has become more critical than ever. LinkedIn is no longer just a networking site – it’s a primary source of B2B prospects and deals. In fact, LinkedIn drives an estimated 75–85% of all B2B leads from social media, making it the dominant platform for B2B marketing and sales […]

Introduction Did you know omnichannel campaigns (combining LinkedIn, email, and phone) yield 40% higher engagement and 31% lower cost-per-lead than single-channel outreach (1)? In 2026, relying on just one channel to reach B2B buyers is a recipe for missed opportunities. Meanwhile, LinkedIn has solidified itself as the #1 platform for outbound prospecting – accounting for […]

Introduction  The freight, trucking, and logistics industry operates in one of the most competitive B2B environments today. With rising fuel costs, tight capacity, complex regulations, and increasing customer expectations, transportation companies must consistently win new business to remain profitable. However, relying solely on referrals, load boards, or word-of-mouth is no longer enough.  This is where transportation lead generation becomes a strategic growth driver. […]

Introduction Is B2B telemarketing still relevant in 2026? In a word, yes. In fact, B2B telemarketing campaigns have evolved into one of the most effective ways to generate pipeline in today’s sales landscape. With decision-makers inundated by emails and ads, a well-timed phone call can cut through the noise. Consider this: 82% of buyers will […]

Introduction In the fast-moving technology sector, generating consistent and qualified leads is one of the biggest growth challenges for B2B companies. While demand for IT solutions continues to rise, competition has intensified, decision-makers are harder to reach, and buying journeys have become more complex. This is why IT lead generation services have become essential for companies looking […]

Introduction Heading into 2026, translating LinkedIn statistics into actionable insights has never been more essential for LinkedIn lead generation and B2B sales success. As sales development and marketing leaders, we’re all asking: How can we leverage LinkedIn’s growth and social selling trends to drive revenue? How can teams use LinkedIn data to improve targeting and […]

Introduction Cold calling continues to be a vital part of many B2B business development strategies. Even in a digital-first marketplace, direct conversations help build trust, qualify leads faster, and accelerate sales cycles. However, building an in-house calling team requires time, hiring costs, training, technology, performance oversight, and constant optimization.  This is why many companies now […]