Prospecting - Identify Ideal B2B Clients | Martal Group

Key Takeaways Introduction Is your B2B sales pipeline running dry despite all your cold calls and emails? You’re not alone. In 2024, nearly 45% of B2B businesses reported that generating enough leads to hit their targets was a major challenge​(1). The traditional playbook of blasting out messages and hoping for the best is falling short. […]

Meta Description Discover how to generate sales leads in 2025 using AI-powered tools and omnichannel outreach strategies. Learn the modern sales lead generation process and how to generate more sales through industry-specific campaigns and automation. Key Takeaways Introduction How can you generate sales leads in 2025 when 68% of B2B businesses struggle to do (1)? […]

Key Takeaways IntroductionIn 2025, B2B sales have only gotten more complex: the typical B2B purchase now involves an average of 7–8 decision-makers, and nearly 70% of the buyer’s journey is complete before a prospect ever speaks to a sales rep​(1). This means your sales team often has little visibility or influence until late in the […]

Major Takeaways  Introduction In 2025’s fast-paced B2B landscape, building a winning sales team structure often means blending in-house and outsourced talent. This hybrid model is reshaping how companies approach sales, allowing them to tap external expertise and scale quickly without overburdening internal teams. Below, we’ll explore what a hybrid sales team structure is, why it’s […]

Meta Description Learn how to build a high-performing remote sales team in 2025. This complete guide covers hiring remote reps, essential tools, team management strategies, and when to outsource to scale revenue faster. Major Takeaways Introduction Did you know that by 2025, 80% of B2B sales interactions will occur via digital channels?​(1)This startling statistic underscores […]

Major Takeaways Introduction 68% of B2B companies have trouble generating leads(1). That eye-opening stat shows just how challenging it can be to keep a sales pipeline full in today’s market. If your company – whether a nimble SaaS startup or a global manufacturing firm – is struggling to consistently book qualified sales meetings, you’re not […]

Major Takeaways What is a Value Proposition and What Are Its Key Components? 97% of B2B buyers check a vendor’s website before ever contacting sales, making a clear value proposition essential for conversions. At its core, a value proposition is a short statement explaining how your product or service solves customers’ problems or improves their […]

Major Takeaways Introduction Cold calling in 2025 is far from dead – in fact, it’s evolving. Sales teams are finding that the best cold calling questions can make the difference between a dismissed call and a promising new opportunity. Your prospects are busy and skeptical, but they’re not unreachable. The key is qualifying leads quickly […]

Major Takeaways Introduction to Omnichannel ABM Lead Gen for Startups in 2025 Nearly 45% of B2B businesses reported struggling to generate enough leads in 2024. Did you know that nearly half of B2B businesses struggled to generate enough leads in 2024​(1)? It’s a staggering statistic that underscores a core challenge for startups: securing a steady stream of […]