Strategy-Building Guides for Growing B2B Companies | Martal Group

Introduction LinkedIn has over 1 billion members and now drives 80% of all B2B social media leads (7, making LinkedIn lead generation one of the most powerful growth levers in modern B2B marketing. For B2B marketing and sales leaders this means LinkedIn is a non-negotiable channel for pipeline generation. Yet many teams still struggle to […]

Introduction Outsourced B2B demand generation – also known as demand generation outsourcing or demand generation solutions outsourcing – has become an integral strategy for B2B companies striving to fill their pipelines in 2026. With B2B buyers more elusive and sales cycles growing longer, many organizations are turning to external experts to fuel top-of-funnel growth.  In […]

Introduction  For many startups and SMEs, generating consistent sales opportunities can be challenging due to limited time, resources, and internal expertise. This is where professional outbound appointment setting services become invaluable.   Outsourcing helps businesses accelerate revenue growth by connecting with qualified prospects faster. If you are looking to scale efficiently, partnering with Martal Group can provide a strategic advantage […]

Introduction In the competitive world of B2B SaaS, generating demand for your product is just as critical as developing the product itself. A specialized SaaS demand generation agency can be the catalyst that fills your pipeline with high-quality leads – but how do you know when to outsource, which agency to trust, or whether to […]

Introduction  In today’s competitive manufacturing landscape, attracting and converting new clients is one of the biggest challenges businesses face. Even with strong products and proven capabilities, consistent growth is difficult when decision-makers are hard to reach and buying cycles are long.  Many manufacturers struggle with unpredictable lead flow, stalled pipelines, and limited access to the right stakeholders. Relying […]

Introduction Is your team still chasing Marketing Qualified Leads (MQLs) as the holy grail of demand gen? It’s time to rethink the playbook. In modern B2B sales, focusing on demand generation metrics that actually translate to pipeline and revenue is far more important than celebrating raw lead counts. Marketing leaders are realizing that an MQL […]

Introduction Did you know that more than 90% of marketing-qualified leads (MQLs) never turn into customers? (3) B2B marketers are realizing that simply chasing volumes of leads isn’t enough – the game is now about creating genuine demand for your solutions. In 2026, the focus has shifted to quality over quantity in B2B demand generation […]

Introduction In the fast-evolving world of B2B sales and marketing, few strategies have generated as much buzz – or delivered as much impact – as account-based approaches. Account-Based Marketing (ABM) has long been hailed for its focus on high-value accounts and personalized outreach.  Now, Account-Based Experience (ABX) is emerging as the next evolution, promising to […]

Introduction Is your outreach fragmented across channels, with sales reps cold-calling while marketing blasts emails, all without a unifying strategy? If so, you’re not alone. Many B2B organizations struggle to align sales and account based marketing, resulting in disconnected touchpoints that stall deals. High-value prospects are bombarded by random acts of marketing and sales that […]