Strategy-Building Guides for Growing B2B Companies | Martal Group

Have you ever stared at an empty sales pipeline and wished you could fill it with qualified prospects overnight? You’re not alone. While building an organic lead generation machine is the dream, sometimes you need results fast. That’s where buying lead lists comes in – but let’s be real, it’s a jungle out there. In […]

Sales is no longer a numbers game. Gone are the days of relying on volume to drive velocity. Now, It’s all about working smarter, not harder.  That’s where the Ideal Customer Profile (ICP) comes in. Think of it as your cheat sheet for finding and engaging the customers who will benefit most from what you […]

Multichannel B2B marketing is a proven strategy for putting your own business on your customer’s radar. But that is not good enough. You see there is a difference between simple marketing and increasing sales. Marketing at its core only deals with making people aware of your company. Sales on the other hand are concerned with […]

How can you build a sales team that is competitive? A team that is not only high-performing but also agile, diverse, and productive. Right now, these might sound like buzzwords, but by the end of this article, you’ll have a clear understanding of how to find, train, and retain a goal-crushing sales team that sticks.  […]

Your website’s design isn’t just about maintaining great brand aesthetics – it’s a key business tool. Poor user experience (UX) and uninspiring web design lead to 60% of prospects abandoning their purchase.  This article unveils seven strategic design tactics that tackle these challenges head-on, transforming any website into a compelling, sales-generating asset. We’ll show how […]

There are all kinds of factors determining whether a business might succeed or fail. Efficiency, goals, employee engagement, and socio-economic factors, to name a few. But one of the most important, both in the short and long term, is how well you handle sales negotiation. Fortunately, this kind of business acumen is a skill like […]

Research continually shows that the B2B buying journey is complex and lengthy. According to The B2B Future Shopper Report 2023, it’s also highly frustrating for 46% of global B2B buyers — especially when conducting purchases online. With this in mind, it doesn’t come as a surprise that seven out of ten B2B buyers rely on […]

Hiring a digital marketing agency for your South Korean company can be the game-changer your business needs to overcome growth challenges.  But… While a simple online search might yield hundreds of potential partners, the sheer volume of choices can make the selection process daunting. That’s why we’ve created this comprehensive guide for you! In today’s […]

Humanizing your brand is one of the best ways to attract, engage, and convert your target audience.  According to research, 72% of people feel more connected to businesses whose employees and CEOs have an active social media presence. Apparently, this type of advocacy gives buyers insights into the workings of the brand. More importantly, human […]