Strategy-Building Guides for Growing B2B Companies | Martal Group

Introduction How do you track success when your buyers zigzag across a dozen channels? In 2026, the average B2B buyer uses over 10 different digital channels during their purchasing journey (1). Data shows that 80% of B2B sales interactions are occurring in digital channels (2) – from email and LinkedIn to video calls and chat. […]

Introduction Is your B2B sales approach keeping pace with today’s omnichannel buyer? Modern business buyers are more empowered and digitally savvy than ever. They hop between 10+ channels during a purchase, consuming content, engaging on social media, attending webinars, and interacting via email or chat – all before ever speaking to your sales team (1). […]

Introduction Omnichannel strategy has become a critical focus for B2B sales and marketing leaders in 2026. Buyers today are more digitally driven and channel-agnostic than ever – in fact, B2B customers now regularly use ten or more channels to interact with suppliers (1). This shift means that understanding omnichannel vs multichannel marketing is no longer […]

Major Takeaways: Challenges of Omnichannel Marketing Misaligned Teams Kill ROI Customers Expect Seamless Journeys Data Silos Undermine Personalization Shared Goals Drive Sales Efficiency Orchestrated Campaigns Win More Deals Unified Messaging Increases Trust Outbound Strategies Must Be Integrated Continuous Feedback Closes Gaps Faster Introduction In 2026’s B2B landscape, buyers demand seamless, personalized experiences across numerous channels […]

Introduction Businesses that implement omnichannel strategies retain 89% of their customers on average, compared to just 33% for companies with weak engagement. Source: Invesp In 2026, omnichannel marketing has shifted from a buzzword to a business imperative. Customers move fluidly across online and offline touchpoints – browsing a product on mobile, checking reviews on social […]

Major Takeaways: B2B Omnichannel Strategy Why are omnichannel buyers changing how B2B sales work? How does AI enable scalable personalization across channels? What’s the backbone of a successful omnichannel marketing program? How do high-performing teams integrate AI in their sales processes? What are the common challenges in AI-powered omnichannel strategies? Where does human interaction fit […]

Introduction Wondering if cold calling still works? In an era dominated by emails and social media, B2B telemarketing continues to deliver powerful results. In fact, over 80% of sales directors say the phone is essential for outbound leads, and 51% of leads still come from cold calling in sales development programs (2). The personal, real-time […]

Introduction Telemarketing is evolving into a strategic powerhouse for B2B sales. As experienced sales and marketing leaders, you know the value of human-to-human outreach. In this guide, we’ll explore how modern B2B telemarketing services (and specifically outbound calling) are driving pipeline growth in 2026. We’ll cover trends, best practices, and actionable strategies to help you […]

Introduction 82% of B2B buyers say they’ll accept meetings at least occasionally with salespeople who reach out to them (1). Surprised? In 2026, B2B telemarketing is not only alive, it’s evolved. Today’s commercial landscape is noisier and more digital than ever, yet a well-timed phone call can still cut through the clutter and engage a […]