6sense Alternatives in 2025 (and Why AI SDR Is the Future of ABM)

Major Takeaways: 6sense Alternatives

Why consider 6sense alternatives in 2025?

• Many sales leaders find 6sense strong on data but limited on execution, prompting a search for tools that combine both insights and outreach.

What’s the main gap in ABM platforms like 6sense?

• The “execution gap”: while buyers demand instant engagement, the average response time is 42 hours, and just 37% of companies reply within an hour. 

How critical is speed-to-lead in ABM?

• 78% of buyers purchase from the first responder, yet the average sales team response time is 47 hours—delays that AI SDR solutions can eliminate.

What makes data-rich alternatives appealing?

• Access to large, verified databases (100M+ contacts) ensures ABM doesn’t stall due to missing or outdated information, fueling better engagement strategies.

How do AI SDRs outperform traditional SDRs?

• AI SDR platforms automate up to 80% of outreach tasks while delivering 4–7× higher response rates, ensuring no hot lead goes untouched.

Why is omnichannel engagement essential?

• Modern buyers engage across email, LinkedIn, and phone; platforms offering multi-touch outreach drive stronger engagement than single-channel tools.

What’s the ROI difference between data-only and AI SDR models?

• AI SDR platforms deliver booked meetings, not just lead scores, reducing the average cost per opportunity while multiplying pipeline growth.

What does the future of ABM look like?

• By 2025, 75% of sales orgs will use AI. Combining ABM data with AI-driven execution is fast becoming the new standard for predictable growth.

Introduction

68% of B2B companies now invest in account-based marketing (ABM) platforms (1) to help identify in-market accounts amid this digital deluge. With more tools in the market than ever, choosing the right ABM platform is key to turning insights into revenue.

Yet, even as ABM adoption soars and 85% of marketers report higher ROI with ABM (1), a stark reality remains: intelligence alone doesn’t close deals. In fact, companies leave millions in revenue “on the table” each quarter because sales teams can’t act on every lead fast enough.

For experienced sales and marketing leaders, the message is clear. Tools like 6sense show you who is ready to buy – but without swift, personalized outreach, those insights can slip away unused.  That’s where other tools like Martal’s  AI SDR Platform come in.

The future of ABM is emerging now in the form of AI-powered Sales Development Representatives (AI SDRs), which bridge the gap between data and engagement. 

In this blog, we’ll explore top 6sense alternatives that can drive your ABM strategy further, and why we believe an AI SDR approach is the next big leap for B2B revenue teams.

The Rise of ABM  

Companies using ABM report ROI that’s 81% higher than those relying on traditional tactics.

Reference Source: The CMO

Account-based marketing has transformed GTM strategies. Rather than casting wide nets, ABM focuses sales and marketing efforts on high-value target accounts with personalized, relevant outreach. 

The results speak for themselves: 58% of B2B marketers have seen larger deal sizes with ABM (2), and companies with tightly aligned sales and marketing grew revenue 24% faster over three years (9). 

ABM is no longer optional – it’s a must-have for competitive B2B teams. It’s even projected to become a $1.83B market by 2030 (1), underlining its staying power.

The ABM Execution Gap: Insights Without Action

B2B buyers expect speed, but companies take 42 hours on average to respond—only 37% reply within an hour.

Reference Source: HubSpot

Implementing ABM technology can feel like getting x-ray vision into your market. Suddenly, you know exactly which target accounts are visiting your pricing page or reading up on problems you solve. 

But what happens next? In theory, sales development reps (SDRs) spring into action, marketing launches tailored plays, and your team swiftly engages those warm accounts. In reality, many organizations struggle to capitalize on these insights due to bandwidth and process limitations – creating an execution gap.

Consider these ABM statistics:

• Speed matters:  While B2B buyers expect speed, companies take 42 hours on average to respond, and only 37% manage it within an hour (3). In the fast-paced digital era, delayed follow-up is a pipeline killer. Whether due to volume or disorganized follow-up, nearly three-quarters of interested buyers are left waiting in vain. No amount of intent data helps if no one actually contacts the prospect!
  
• SDR capacity is limited. Even a well-staffed team can only handle so many accounts. One analysis found an SDR can actively work about 250 leads per month at most. If 6sense flags 1,000 hot accounts, how many will languish untouched because your reps simply can’t juggle them all?
  
• Human reps are overloaded with busywork. Studies show inside sales reps spend only ~30% of their time actually selling; the rest goes to researching prospects, writing emails, logging activities, and other admin. Traditional outreach is labor-intensive, which constrains how many accounts your team can pursue.
  

The upshot: Identifying interested accounts is only half the battle – engaging them at scale and at speed is the other half. And it’s here that many ABM programs fall short. Marketing might generate a targeted lead list of “in-market” accounts, but sales doesn’t have the cycles to follow up with each one personally. Or perhaps sales does reach out, but too slowly, or with generic messaging due to time constraints – undercutting the personalized approach that ABM is supposed to deliver.

Bold takeaway: When insights aren’t acted on, they aren’t valuable. A fancy intent dashboard means little if those signals don’t translate into a sales pipeline. This execution gap is not a slight against hardworking SDR teams; it’s a recognition that the volume and velocity of modern B2B buying signals have outstripped what human teams can reasonably keep up with.

The consequence is lost opportunities and wasted spend. Imagine paying top dollar for a platform, only to have its hottest alerts gather dust because your team is swamped. 

So, what’s the solution? Forward-thinking sales and marketing leaders are attacking the execution gap from two angles: process and technology. 

Process-wise, some are tightening sales-marketing alignment – for example, defining SLAs that every identified lead gets outreach within X hours. That’s a smart practice, but it still relies on human capacity. 

Which brings us to technology: more organizations are augmenting (or even replacing) traditional SDR workflows with automation and AI. The goal is to ensure no high-intent account slips through the cracks, even if your human team is at capacity.

This is the impetus behind the rise of AI SDR solutions – tools or services that use artificial intelligence to handle the heavy lifting of initial outreach and qualification. Rather than just scoring an account and adding it to a queue, an AI SDR can immediately engage that account with an email, chat, or even a phone call, 24/7 and at scale. We’ll dive deeper into AI SDRs shortly (and why they’re poised to redefine ABM execution).

First, however, let’s look at the landscape of alternatives to 6sense available in 2025. Whether you’re seeking more data, better engagement features, or a fully managed approach, there are several notable platforms and partners to consider.

Top 6sense Alternatives for ABM in 2025

Below we break down some of the top 6sense alternatives in 2025, spanning from all-in-one ABM suites to specialized data providers to next-gen AI-driven platforms. Each addresses different pieces of the ABM puzzle. And if you’re looking for an alternative that delivers not just data but outcomes, Martal’s AI SDR platform is a complete solution.

1. Martal AI SDR Platform – A More Complete 6sense Alternative (Data + Execution)

Martal’s AI SDR campaigns deliver 4–7× more responses and meetings than traditional outreach methods.

Reference Source: Martal AI SDR Platform

Martal Group’s AI SDR platform is a fundamentally different alternative to 6sense – one focused on delivering outcomes, not just insights. Martal combines a massive proprietary B2B database with an AI-driven outreach engine and expert human oversight. In other words, it doesn’t just tell you who to target; we actively engage those targets for you, functioning as an AI-augmented, fractional SDR team.

As a brief introduction, Martal Group is a top-ranked B2B lead generation agency and sales outsourcing firm with 15+ years of experience. We’ve poured that knowledge into our Agentic AI SDR platform, which is trained on 40+ million outreach data points from real outbound campaigns (11).

The result is an AI sales assistant that can automatically identify, qualify, and engage your ideal prospects across multiple channels. Here’s what makes Martal a more complete alternative to traditional ABM tools like 6sense:

• Built-in B2B Database: Martal provides access to 220+ million verified contacts and company profiles, so you have a rich pool of prospects without needing a separate data vendor (11). 

These contacts come enriched with firmographic details and even real-time intent signals (over 10 million intent data points fueling the system). In short, our platform can itself surface which accounts are showing buying intent – similar to 6sense – but we don’t stop there.

• AI-Driven Outreach Engine: Once high-potential accounts are identified, Martal’s AI SDR springs into action with omnichannel outreach. It can send personalized emails, connect on LinkedIn, and even initiate phone calls/voicemails – all in coordinated, multi-touch sequences (11). 

This is not generic spam; the messaging is tailored to each prospect and adaptive based on their persona and engagement. Our AI knows how to write like an SDR but at machine speed and scale. According to our client data, this approach yields 4–7× higher campaign conversions (responses and meetings) than traditional outbound efforts (11).

• Automation with a Human Touch: Martal’s platform automates 80% of the repetitive work an SDR would normally do – things like researching leads, sending follow-ups, and scheduling touches (11). 

However, we keep seasoned sales strategists in the loop to monitor performance and step in when a human touch is needed (for example, on high-value opportunities or nuanced conversations). 

This human-in-the-loop model ensures quality and continuously trains the AI on best practices. It’s like having a team of SDRs working 24/7, never forgetting to follow up, and never getting tired, plus a coach overseeing them.

Full-Funnel Execution

Martal is essentially an extension of your sales team. We don’t just hand over leads for you to pursue – we deliver qualified meetings with the right stakeholders at your target accounts. 

Our clients don’t have to worry about chasing down interested prospects; by the time Martal’s done, you have a confirmed call or demo on your calendar with a buyer who’s expressed pain points and interest. This outcome-focused approach is a stark contrast to software-only solutions that stop at producing a list or score. 

It’s why many companies use Martal as a “sales-as-a-service” partner – we generate the pipeline, you just close the deals.

2. Demandbase One – ABM Platform Pioneer

Demandbase is often mentioned in the same breath as 6sense. It offers a suite of tools to identify, target, and engage high-value accounts. Demandbase One combines firmographic and technographic data, intent signals, and AI analytics to prioritize accounts most likely to convert. 

Demandbase continuously monitors buyer behaviors (web visits, content consumption, even competitive site visits) to surface AI-driven insights about what accounts care about (10). 

It also supports multi-channel outreach – integrating with sales outreach tools, CRM, and marketing automation – so that sales reps get alerts and can orchestrate email or sales touches alongside marketing and lead generation campaigns. 

Essentially, Demandbase covers a similar vision as 6sense: unified ABM from data to engagement. It’s a strong alternative if you want an enterprise-grade platform heavily focused on marketing-side execution (ads, website, analytics).

Use it if: You need an end-to-end ABM solution and like the idea of one vendor for advertising, intent data, and account analytics. Large ABM teams often evaluate Demandbase vs 6sense when they want robust functionality and have the resources to manage it.

Keep in mind: Demandbase, like 6sense, is an investment and requires commitment to fully leverage. It excels at marketing orchestration; you’ll still want a responsive sales team or SDR process to act on the opportunities it uncovers.

3. ZoomInfo SalesOS – Data and Insights at Scale

If your primary need is accurate contact data and broad sales intelligence, ZoomInfo is a top contender. ZoomInfo isn’t an ABM platform; it’s known as a B2B contact database and sales intelligence platform. 

It gives your team the raw data needed to reach decision-makers at virtually any company. It layers on firmographic and technographic details, org charts, and now intent data as well (ZoomInfo offers intent signals from its MarketingOS and partnerships, somewhat akin to 6sense’s data).

ZoomInfo has also introduced automation features: for example, you can set up intent-based alerts (if certain accounts show intent spikes) and have contacts from those accounts flow into an outreach sequence. This starts to bridge the gap between insight and action, although the execution (calls, emails) still relies on your team or connected sales engagement tools.

Use it if: You feel constrained by incomplete data in platforms like 6sense and want the richest B2B contact database to power your sales and marketing. It’s especially valuable for outbound prospecting and filling your pipeline top-of-funnel. ZoomInfo’s data is often used in tandem with lighter ABM tools or manual strategies.

Keep in mind: On its own, ZoomInfo tells you who to contact and provides the info to do so, but it doesn’t run ABM campaigns for you. You’ll need an outreach strategy (and possibly additional tools for automation) to act on the data. Also, data accuracy is generally high but not perfect; a cadence of data cleaning is wise when using any large database.

3. Terminus – Multi-Channel ABM Engagement

Terminus is another ABM platform with focus on multi-channel engagement rooted in first-party data. Terminus started in the B2B advertising space (account-based display and retargeting) and expanded into a more complete ABM suite. It offers tools for targeted digital ads, email signature marketing, website personalization, and sales outreach coordination, all aimed at saturating target accounts with your message across channels.

In comparisons, users often note Terminus’s strength in advertising and its relatively user-friendly interface for building account segments and campaigns. It’s a solid alternative for companies that want to execute ABM campaigns across many channels, not just email or sales calls. Terminus essentially equips your marketing team to warm up accounts so that sales can hit the ground running with those that engage.

Use it if: You want an ABM platform geared toward driving awareness and engagement via ads and web – for example, to increase target account traffic and educate stakeholders at those accounts. It can generate air cover and interest that your sales team can then capitalize on.

Keep in mind: Terminus will help fill the top of your funnel and coordinate marketing touches. But like 6sense, it doesn’t personally reach out to book meetings – you’ll still rely on SDRs or AEs to do the human part of connecting. Also, measure success appropriately; Terminus shines in influencing pipeline (e.g. more stakeholders engaged) even if it’s harder to attribute direct revenue to any single ad.

4. Bombora – Intent Data Provider

If intent data is what you value most about 6sense, Bombora is an alternative to consider. In fact, 6sense itself partners with Bombora for certain intent signals. Bombora specializes in “surge” intent data gathered from a co-op of B2B websites (10). 

Essentially, Bombora monitors which companies are consuming content on specific topics across thousands of sites. When it detects a spike (surge) in interest around topics related to your solution, it flags that company as showing intent.

Use it if: You already have a decent outbound sales process or ABM workflow but want to enhance it with third-party intent signals. Bombora’s data can complement your own website analytics and marketing automation data to give a fuller picture of buyer research behavior.

Keep in mind: Bombora by itself is data, not a execution tool. You’ll need people and programs to act on the intent spikes it shows you. Also, intent data is broad; it tells you who is interested in general, but not specifically what they did. It’s best used to supplement account knowledge and timing, not as a magic list of sales ready leads.

5. Clearbit – Data Enrichment and ICP Targeting

Another piece of the ABM puzzle is ensuring you have complete and rich profiles for your target accounts and sales leads. Clearbit, a data enrichment tool, pulls from dozens of public and proprietary sources to provide real-time information on companies and individuals – from firmographics (industry, size) to technographic data (what tools a company uses) to buyer persona details. 

It can identify anonymous website visitors by matching their IP to company data (useful for ABM personalization) (10), and it can automatically fill in missing fields in your CRM or marketing automation with up-to-date info.

Use it if: You need to improve your data quality or expand your account list intelligently. Clearbit can ensure your team has complete context on each account, which is crucial for personalization in ABM. It’s relatively developer-friendly too, so if you like to build custom routing/scoring using data, Clearbit is a strong ally.

Keep in mind: As with Bombora, Clearbit is not an outreach tool – it’s an enhancer. Also, Clearbit primarily uses data available externally; it might not have as deep contact info as ZoomInfo for certain fields like direct phone numbers. Often, companies use Clearbit and ZoomInfo together (Clearbit for form enrich & web traffic ID, ZoomInfo for bulk contacts).

6. Apollo.io – All-in-One Data + Engagement Platform

Apollo.io combines a B2B contact database with built-in sales engagement features. Think of it as a blend between ZoomInfo (data) and Outreach.io or Salesloft (sequencing tool) for smaller teams. 

It lets you build highly targeted lists with multiple filters (role, industry, technologies used, hiring trends, etc.). Once you have your leads, Apollo enables you to set up automated email sequences, dial out through their dialer, and even track engagement – all within one platform.

Use it if: You want a single tool for prospecting and outbound outreach, especially if you’re a lean team. Apollo can serve as a lightweight ABM tool by letting you target specific account lists and run personalized cadences for each – essentially functioning as your prospecting CRM.

Keep in mind: Apollo’s data quality is decent but can vary; it may not be as rigorously up-to-date as ZoomInfo’s (though it’s improving constantly). Also, while Apollo has automation, it’s still largely your team doing the work of writing emails and managing sequences (unless you integrate some AI writing assistant). It accelerates manual outreach but isn’t fully “hands-off.”

Comparing 6sense and Martal’s AI SDR Platform 

From a capability standpoint, Martal’s AI SDR platform covers what 6sense does (and more). It handles data, insights, and outreach in one. To illustrate, here’s a side-by-side comparison of 6sense versus Martal:

Table: Comparing 6sense and Martal’s AI SDR Platform on key dimensions.

In summary, Martal’s solution addresses a key shortcoming of 6sense and similar platforms: the lack of built-in execution. By providing the data, the platform, and the people to follow through (via AI and oversight), we act as a one-stop shop. 

For a VP of Sales or CMO, this means you can skip the maze of juggling multiple tools and skip straight to results. Our clients often come to us after trying the DIY approach with an ABM tool and realizing they still weren’t getting enough meetings. With Martal, the mandate we take on is to deliver those meetings.

Key takeaway: Martal is a more complete alternative to 6sense for companies that not only want to know who is ready to buy, but also want a partner to actively engage and convert those buyers. We combine ABM data – the “who and when” of ABM with the “how” of execution – using AI to scale what human sales teams alone cannot.

Having covered the major players and approaches in the ABM and sales intelligence space, let’s zoom out and discuss the broader trend underpinning these developments: the rise of AI SDRs and why this model is likely the future of ABM and B2B sales.

Why AI SDR Is the Future of ABM

75% of sales organizations will be using AI in their processes by the end of 2025.

Reference Source: Gartner

The concept of an AI SDR would have sounded far-fetched not long ago. Today, it’s quickly becoming reality – and it’s poised to redefine how companies approach account-based marketing and outbound sales. 

In essence, an AI SDR is software (often powered by advanced AI or machine learning) that can autonomously perform many of the tasks a human SDR would: reaching out to leads, following up, answering basic queries, qualifying interest, and handing off hot prospects to human sellers. 

This isn’t about replacing humans so much as it is about augmenting your revenue team to achieve scale and efficiency that simply weren’t possible before.

Why is this AI-driven model the future of ABM? Let’s break down the key reasons, backed by data and trends:

1. Volume of Data & Signals: As discussed, B2B buyers are doing more research digitally, and ABM tools are capturing more signals than ever. A large enterprise might have tens of thousands of target accounts generating intent signals across the web. No human team can watch and react to all those in real time. AI SDRs thrive on big data – they can ingest these signals and trigger responses instantly.

For example, when an account surges in intent or a buyer engages with content, an AI SDR can be immediately on the case, sending a tailored outreach while interest is hot. This real-time responsiveness is something marketing and sales orgs dream of but rarely achieve with traditional means. As one case in point,  

2. Consistency and Persistence: Humans, even the best SDRs, have limitations. They clock off at the end of the day, they can only juggle so many conversations, and follow-ups may slip through cracks. AI SDRs don’t sleep or take vacations. They can engage hundreds of accounts concurrently, ensure every lead is followed up (literally 100% coverage), and do so around the clock. 

Every target account gets attention. And AI can be programmed to be politely persistent – it will send that 4th or 5th email follow-up whereas a human might feel reluctant or simply forget. This level of diligence dramatically increases the odds of making contact with elusive prospects.

3. Personalization at Scale: One might think an automated agent can’t personalize like a human, but modern AI can actually craft messages that incorporate context and nuance from data. An AI SDR platform (like Martal’s) pulls in firmographic info, trigger events (e.g. funding, new job titles), and known pain points by persona to tailor outreach. It’s not just mail-merge with [[Company Name]]; it can reference a prospect’s industry challenges or recent news. And it does this at scale. Achieving true one-to-one marketing feels attainable when an AI can personalize thousands of emails individually. This fulfills the ABM promise of treating each account as a “market of one,” but without burdening your team with hours of research and writing for each email.
   
4. Faster Response and Lead Nurturing: We noted that buyers reward fast responders. An AI SDR excels here. For instance, if someone downloads a whitepaper or submits a demo request, an AI SDR can send a response in seconds, perhaps even start a live chat or email conversation to qualify the lead immediately. According to one metric, being first to engage a lead makes you 7× more likely to qualify that lead versus waiting even an hour or two. AI SDRs virtually guarantee you’re the first vendor to respond, every time. And once engaged, the AI can nurture the lead with prompt replies to common questions (product info, scheduling, etc.), freeing your humans to step in only when the lead is warmed up or asking complex questions. This division of labor means prospects get timely answers and feel attended to, which keeps them moving forward in the sales funnel.
   
5. Scale and Efficiency Gains: Perhaps the biggest reason AI SDRs are the future is the sheer multiplicative impact on pipeline they enable. Traditional thinking might say, “If I want to double my outbound opportunities, I need to hire double the SDRs.” AI upends that math. 

Research by BCG found AI-augmented sales teams achieved 2× to 5× higher productivity (4). Harvard Business Review documented teams seeing 50% more qualified pipeline within months of implementing AI in their sales process (5). 

These are enormous gains. Our own experience at Martal aligns: using AI SDR tech, clients see 3x faster pipeline growth while cutting prospecting costs by up to 65% (6). 

When competitors are leveraging AI to multiply outreach, those who stick solely to manual methods will simply be outpaced. As one Gartner report put it, 75% of sales orgs will be using AI in some form by the end of 2025 (7), and those that embrace it earlier are “gaining ground while others fall behind.”

6. Human Focus on High-Value Activities: Importantly, AI SDRs don’t eliminate the need for human touch – they elevate it. By handling the grunt work of prospecting and initial engagement, AI frees your talented salespeople to focus on what they do best: building relationships, understanding complex client needs, and closing deals. 

Think of it this way: if an SDR currently spends only 30% of time actively selling, AI can potentially give them back a huge chunk of the other 70% (8). 

They can spend that time on calls with qualified buyers or strategizing account plans, rather than researching email addresses or sending follow-ups. 

The result is a more motivated team (doing more meaningful work) and a better buyer experience (because when a human does engage, they’re not frazzled from doing 100 cold calls – they can bring insights and energy to the conversation). 

In ABM terms, your sales team can engage in more customized, thoughtful interactions with fewer, higher-potential accounts, while the AI covers broad outreach. It’s the best of both worlds.

7. Continuous Learning and Improvement: AI SDR systems can learn and improve over time. They get smarter with each interaction – analyzing what subject lines get opened, what responses work for which personas, when to call versus email, etc. 

Over thousands of iterations, the AI hones in on the most effective patterns, which would take humans much longer (and significant training overhead) to discover. This means your ABM program actually improves in effectiveness automatically as the AI optimizes outreach timing, frequency, messaging, and targeting. 

We see this with Martal’s platform: the longer it runs for a client, the more fine-tuned outbound lead generation becomes, often surpassing human SDR results even for nuanced industries. And unlike a human, the AI doesn’t “turn over” or take its learnings to another employer – it keeps compounding the benefit for you.

In summary, AI SDRs align perfectly with the goals of ABM: they ensure the right accounts get a highly personalized, timely experience, and they do it at a scale that matches the vast amount of data ABM programs collect. The future of ABM will be less about just identifying target accounts (we’ve largely solved that with platforms like 6sense) and more about how you engage those accounts efficiently and effectively. AI-powered sales development is emerging as the answer.

Martal’s perspective is that AI SDR technology is not a cool new toy – it’s a fundamental shift in pipeline generation. Much like marketing automation became a staple in the 2010s, sales automation and AI-driven outreach will become a staple of the late 2020s. Those who get on board early will reap the rewards of more pipeline and lower lead acquisition costs, while those who don’t may find themselves wondering why their traditional teams can’t keep up.

Conclusion: Embrace the Future of ABM with AI-Driven Outreach

ABM is all about focus – focusing your resources on the accounts that matter most. But as we’ve explored, focus without execution is like having a high-powered engine with no transmission; the wheels don’t turn.

Tools like 6sense gave B2B teams a powerful engine, illuminating where to go. Now, AI SDR solutions are providing the transmission to actually turn those insights into conversations and revenue. The future of ABM lies in marrying intelligence with action – and AI is the catalyst making that possible at scale.

For B2B sales and marketing leaders, the path forward is exciting. Imagine a strategy where:

• Your ideal customers are identified with precision (no more spray-and-pray).
  
• Every single high-potential account is engaged proactively with personalized outreach – no leads slipping through cracks.
  
• Your sales team walks into meetings with truly qualified, warmed-up prospects who are ready to talk specifics, not basic education.
  
• You can scale this program without linear headcount growth, keeping your costs predictable and ROI high.
  

This isn’t a distant dream – it’s happening now for organizations that leverage AI-driven outbound and innovative sales partners like Martal. As one sales tech CEO aptly said, companies that embrace AI in sales are creating “new performance standards” while others are stuck fighting yesterday’s battle. In practical terms, that means exponential pipeline growth for the AI-enabled, versus incremental gains for the rest.

At Martal, we’re passionate about helping businesses make this leap. We’ve evolved our own offerings from traditional lead generation into the realm of AI-assisted ABM because we’ve seen the results first-hand. Our clients have closed deals faster, seen stronger conversion rates, and scaled into new markets swiftly – all because we could take the heavy lifting of outbound prospecting and outreach off their plate, and do it better with AI and seasoned strategy combined.

If you’re ready to transform your sales pipeline and future-proof your ABM strategy, we invite you to take the next step. Let’s talk about what Martal’s AI SDR platform and expert team can do for your business.

📈 Get a Free Consultation with Martal Group – no strings attached. We’ll assess your current outbound/ABM approach and show you how our omnichannel lead generation and AI-driven outbound outreach can fill your calendar with qualified meetings. 

Whether you need a fully managed SDR team to drive appointments, or you want to empower your in-house team with better tools and training (see our Martal Academy for sales training), we’ve got you covered. Our services range from outsourced SDR sales teams that function as an extension of your org, to strategic consulting on blending ABM with AI.

In 2025 and beyond, the winners in B2B sales will be those who combine the precision of ABM with the scalability of AI. We’d love to help you be one of them. Contact us today for a free consultation and let’s explore how to take your account-based marketing to the next level with AI SDR power.

Together, we can turn your target accounts into satisfied customers – at a fraction of the time and cost it used to take. The future of ABM is here; let’s seize it. 🚀

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References

1. Only B2B
2. RollWorks (Forrester data)
3. HubSpot 
4. Boston Consulting Group
5. Harvard Business Review
6. Martal Group – Outsourced SDRs
7. Gartner
8. Salesforce
9. MarTech Alliance
10. HighPerformr
11. Martal AI SDR Platform

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FAQs

1

What is 6sense used for in B2B sales?

6sense is an account-based marketing platform that analyzes intent signals, firmographics, and buyer behavior to identify which accounts are in-market. It helps prioritize target accounts and predicts buying stages but does not execute outreach itself.

2

Why do companies look for 6sense alternatives?

Organizations often seek 6sense alternatives because of high costs, data accuracy challenges, and its lack of built-in outreach capabilities. Many want platforms that combine intelligence with execution to convert signals into actual sales opportunities.

3

What makes AI SDR platforms different from 6sense?

AI SDR platforms provide both intent data and automated outreach. Unlike 6sense, which stops at surfacing insights, AI SDRs engage prospects in real time across channels like email, LinkedIn, and phone, delivering meetings instead of just leads.

4

How do 6sense alternatives improve ROI?

Alternatives improve ROI by reducing tool fragmentation, automating execution, and ensuring timely engagement. AI SDR platforms in particular cut response times to seconds and can generate 4–7× more qualified meetings, lowering cost per acquisition.

5

Is AI SDR the future of ABM?

Yes. With 75% of sales organizations projected to adopt AI by 2025, AI SDR platforms are emerging as the future of ABM. They bridge the execution gap, scale outreach, and deliver sales-ready meetings, making ABM strategies more predictable and effective.