How Martal Group Helped Jedox Engage 30,000 Prospects Monthly in the Financial Software Market

Introduction

Breaking into the competitive financial software market requires more than generic outreach – it demands precision targeting, industry expertise, and systematic execution. When Jedox, a global provider of enterprise performance management software, needed to scale their prospect generation in the United States and globally, they partnered with Martal Group to build a sustainable outbound lead generation engine. The results speak to the power of strategic B2B sales development: 30,000 prospects generated monthly and 21 qualified leads delivered consistently. 

This case study reveals how Martal Group’s outbound lead generation services helped Jedox penetrate their target market of financial managers at mid-market companies, demonstrating the impact of focused campaign execution and ongoing optimization. The success reflects the methodology that recently earned Martal Group recognition as #8 in Clutch’s Top 1000 B2B Service Providers for 2025 – ranking in the top 1% worldwide out of 350,000+ companies on the platform. 

Understanding the Challenge: Financial Software Market Dynamics 

The Jedox Profile and Market Position 

Jedox provides EPM (Enterprise Performance Management) and CPM (Corporate Performance Management) solutions designed for planning, budgeting, and forecasting. With 250 employees and headquarters spanning Germany and the USA, Jedox operates in a specialized vertical serving financial managers who make critical software decisions. 

The financial software market presents unique challenges: 

• Technical Complexity: Solutions require significant evaluation and stakeholder buy-in 
• Long Sales Cycles: Financial software decisions involve multiple decision-makers 
• Specialized Audience: Reaching financial managers requires targeted approach 
• Competitive Landscape: Numerous established players compete for attention 

B2B appointment setting in this vertical demands understanding of financial operations, budgeting processes, and the specific pain points EPM solutions address. 

The Prospect Generation Imperative 

Jedox needed to scale their pipeline systematically. While they had established market presence, generating consistent flow of qualified prospects at scale required dedicated outbound infrastructure – expertise, technology, and resources that would be challenging to build internally. 

The goal: Create a sustainable monthly acquisition system delivering qualified leads who matched their ideal customer profile and demonstrated genuine interest in EPM solutions. This required not just volume but quality, ensuring prospects had relevant need, appropriate authority, and realistic evaluation timelines. 

The Martal Group Approach: Strategic Campaign Design 

Collaborative Onboarding and Target Definition 

The engagement began with intensive collaboration between Martal’s team and Jedox stakeholders. Rather than implementing generic playbooks, both teams worked together to create precise parameters for target audience prospecting. 

This collaborative process involved: 

• ICP Refinement: Defining firmographic criteria for mid-market companies 
• Persona Development: Identifying financial managers with EPM decision authority 
• Value Proposition Crafting: Articulating Jedox benefits relevant to target audience 
• Sequence Design: Creating outreach messaging that resonates with financial professionals 

Understanding micro-segmentation strategies played a crucial role in developing these targeted parameters. Financial managers at mid-market companies have specific concerns around planning accuracy, budget management, and forecasting reliability – messaging needed to address these priorities directly. 

Outbound Campaign Execution 

Following the onboarding process, Martal’s team managed outbound campaigning on behalf of Jedox. This comprehensive management included list building, sequence execution, response handling, and ongoing optimization based on performance data. 

The campaign approach combined: 

• Segmented List Creation: Building targeted prospect lists matching refined ICP criteria 
• Multi-Touch Sequences: Coordinating email, phone, and LinkedIn outreach 
• Webinar Traffic Generation: Driving qualified prospects to educational events 
• End-User Engagement: Creating awareness and interest among potential software users 
• Qualification and Handoff: Introducing qualified prospects to Jedox’s in-house sales team 

This systematic approach ensured consistent prospect flow while maintaining quality standards. Cold email services formed the foundation, supplemented by phone outreach and LinkedIn engagement for comprehensive coverage. 

Results That Matter: Sustainable Lead Generation at Scale 

The Numbers: Volume and Quality Combined 

Martal’s campaigns delivered measurable results that transformed Jedox’s pipeline development: 

30,000 Prospects Engaged Monthly: Systematic outreach at scale reaching financial managers across target companies 

21 Qualified Leads Generated Monthly: Prospects meeting qualification criteria and demonstrating genuine interest 

These numbers represent sustainable performance rather than short-term spikes. Month after month, Jedox received consistent flow of prospects and qualified opportunities, enabling their sales team to forecast pipeline with confidence. 

The qualification process ensured that while not every prospect converted immediately, many represented real opportunities. Appointment setting services focused on delivering prospects who had been properly vetted for need, authority, and fit. 

Project Management Excellence 

Beyond raw numbers, the engagement demonstrated strong project management practices essential for long-term success: 

Weekly Performance Reports: Jedox received regular updates on campaign metrics, prospect engagement, and qualified lead delivery 

Ongoing Strategic Conversations: Both teams maintained dialogue about positioning adjustments, pricing considerations, and outreach optimization 

Agile Response to Market Changes: When the COVID-19 pandemic shifted business dynamics, Martal’s team adapted strategies to remain effective despite changing circumstances 

This adaptability proved crucial. As market conditions evolved, outbound messaging, timing, and approach required adjustment. The ability to pivot quickly while maintaining campaign effectiveness separated successful programs from those that stagnated. 

The Clutch Recognition: Validation of Methodology 

Martal Group’s Rise in the Rankings 

Big news recently validated the approaches demonstrated in the Jedox engagement: Martal Group achieved #8 ranking in Clutch’s Top 1000 B2B Service Providers for 2025. Out of 350,000+ companies on Clutch, earning a spot in the top 1% worldwide represents a significant milestone. 

The journey makes this achievement particularly meaningful: 

• 2023: Ranked #118 (top 15%) 
• 2024: Ranked #121 (maintaining top tier) 
• 2025: Ranked #8 (93% leap to highest tier) 

This dramatic rise from #121 to #8 reflects consistent delivery of results like those achieved for Jedox. Clutch rankings are based on verified client reviews, project outcomes, and sustained performance – making this recognition a validation of methodology rather than marketing claims. 

What the Recognition Means for Clients 

The Clutch #8 ranking matters because it’s earned through actual client results and verified feedback. For companies considering sales outsourcing services, this recognition provides independent validation of Martal’s capabilities. 

The ranking reflects: 

• Consistent delivery of qualified leads across diverse industries 
• High client satisfaction documented through verified reviews 
• Sustained performance over multiple years 
• Ability to adapt and improve methodologies systematically 

Results like the Jedox case study – 30,000 prospects and 21 qualified leads monthly – contributed to this recognition. When multiple clients across various industries achieve similar outcomes, it demonstrates repeatable methodology rather than isolated success. 

Key Success Factors: What Made the Engagement Work 

Deep Industry Understanding 

Financial software requires specialized knowledge. Sales development representatives need to understand EPM concepts, speak credibly about planning and forecasting challenges, and identify prospects with genuine need for these solutions. 

Martal’s team developed this expertise through: 

• Industry Research: Understanding financial software market dynamics 
• Persona Training: Learning what motivates financial manager decision-making 
• Use Case Familiarity: Articulating specific scenarios where EPM delivers value 
• Competitive Awareness: Understanding alternative solutions prospects might consider 

This expertise enabled authentic conversations rather than generic pitches. When reaching out to financial managers, representatives could discuss budgeting challenges, forecasting accuracy concerns, and planning process inefficiencies intelligently. 

Systematic Process Execution 

Sustainable results require systematic processes. The Jedox engagement succeeded because Martal implemented repeatable workflows for list building, outreach execution, response handling, and qualification. 

Process discipline included: 

• Consistent list quality standards 
• Documented outreach sequences tested and refined 
• Clear qualification criteria applied uniformly 
• Regular performance analysis and optimization 
• Structured handoff protocols to Jedox sales team 

Building outbound strategies requires this systematic approach to achieve consistent monthly performance rather than sporadic results. 

Collaborative Partnership Model 

The engagement worked because both teams collaborated closely rather than operating in silos. Weekly conversations, shared strategic planning, and mutual commitment to optimization created alignment that enhanced campaign effectiveness. 

This partnership approach meant: 

• Jedox provided market insights that informed targeting adjustments 
• Martal shared prospect feedback that revealed positioning opportunities 
• Both teams adapted to changing market conditions collaboratively 
• Success metrics were jointly defined and tracked 

Lessons for Financial Software Companies 

Scalability Through Specialization 

Jedox’s results demonstrate that reaching specialized audiences at scale requires focused expertise. Attempting to build this capability internally would require hiring, training, technology investment, and months of optimization – resources that could be deployed to core product development instead. 

Partnering with LinkedIn lead generation specialists who understand financial software dynamics enabled Jedox to scale pipeline development without diverting internal resources from strategic priorities. 

Quality and Volume Aren’t Mutually Exclusive 

The engagement delivered both impressive volume (30,000 prospects monthly) and meaningful quality (21 qualified leads monthly). This combination proves that systematic approaches can achieve scale while maintaining qualification standards. 

Many companies assume they must choose between volume and quality. The Jedox case study demonstrates that proper targeting, qualification processes, and ongoing optimization enable both simultaneously. 

Agility Matters in Changing Markets 

The ability to adapt during the COVID-19 pandemic highlighted the importance of agility in outbound campaigns. Market conditions change, buyer priorities shift, and effective programs must evolve accordingly. 

Having an experienced partner who could pivot quickly while maintaining performance helped Jedox navigate uncertain market conditions without losing pipeline momentum. 

Transform Your Financial Software Lead Generation 

The Jedox case study demonstrates what’s possible when specialized expertise, systematic processes, and collaborative partnership combine effectively. Generating 30,000 prospects and 21 qualified leads monthly represents meaningful pipeline impact that transforms business growth trajectories. 

For financial software companies facing similar challenges – reaching specialized audiences, maintaining quality at scale, or building sustainable pipeline engines – the lessons from this engagement provide a proven roadmap. The methodology that delivered these results for Jedox has been refined across thousands of campaigns and recently earned Martal Group #8 ranking in Clutch’s Top 1000 B2B Service Providers worldwide. 

Whether you’re targeting financial managers, CFOs, controllers, or other financial decision-makers, Martal Group’s proven outbound lead generation approach can help you build the systematic pipeline development capability your growth demands. Our recognition as a top 1% B2B service provider globally reflects consistent delivery of results like those achieved for Jedox – validated by clients across industries and verified by independent platforms.  

Ready to transform your lead generation from sporadic to systematic? Discover how our specialized expertise can accelerate your financial software growth.