Martal Group:B2B Lead Generation and Sales Blog

Every growth aspiring B2B business knows the thrill of attracting a new client. Not only does that serve as validation for your brand’s value proposition, but it’s also a gateway to future opportunities. But… Before you get to that point, the hunt for new leads often feels like a steady uphill battle. It’s impossible to […]

Times for the sales industry have never been more unpredictable than they are these days. First, the pandemic burst out, bringing tremendous changes to the operational processes of the business. As a result, many companies have had to either close for good or restructure to keep going.  Then the war broke out, disrupting supply chains […]

In today’s digital age, social media has become an indispensable tool for businesses, revolutionizing the way they operate and interact with their customers. It has evolved from a mere platform for personal communication to a powerful marketing tool and a driver of business growth. The influence of social media extends far beyond marketing, impacting every […]

The B2B lead generation landscape is ever-changing, and the right marketing technology (MarTech) tools can be the key to success. With the right MarTech tools, businesses are able to reach and engage their target audiences, streamline workflows, and increase conversions in their B2B lead generation efforts. In this article, we will explore five game-changing MarTech […]

Video content has become as essential as the water we drink or the oxygen we breathe. We turn to videos for education, entertainment, and to share our views with the world. Businesses, especially B2B companies, recognize video content as a powerful marketing tool to enhance awareness, generate leads, and improve sales. According to Wyzowl, over […]

Innate qualities and skillset are crucial to making it as a sales representative.  But outbound lead generation is a science with many variables and parameters in play. And there’s no shortage of gifted sales reps who struggle to close any deals. As it turns out: All successful sales professionals have common ingredients such as drive, […]

Lead generation is the cornerstone of any company looking to grow and outperform its competition. It’s a straightforward approach to enhancing brand visibility, establishing trust, and boosting profits. Companies often find themselves stuck between two options: In-house hiring or using a lead generation service. While in-house hiring may have some advantages, it remains a risky […]

When it comes to lead generation, LinkedIn is all the rage. But could you be putting your profile and reputation at risk?  LinkedIn is a more personal way of selling than emails and even calls. Connections, qualifications, engagements, and professional history are available in just a few clicks. This kind of transparency can help you […]

AI technologies have become a dominant trend in lead generation, allowing many brands to stay ahead of the curve and dominate markets. But: Using AI in lead generation isn’t as easy as hitting a switch. Implemented the wrong way, artificial intelligence can cause more harm than good and put many companies at risk of compromising […]