Martal Group:B2B Lead Generation and Sales Blog

One of the major challenges businesses face today is creating demand for their products or services. Because of this, the term “demand generation” has become a staple in the marketing and sales world. When demand generation is properly understood and implemented, the results can be quite lucrative. In fact, it’s one of the top growth […]

How do software companies get high-value customers, at a low cost, and on a consistent basis? The answer is simple: lead generation. Lead generation is often the lost piece of the jigsaw when it comes to business growth for SaaS businesses… Mainly because new customers are the foundation of any thriving company. And that’s why […]

Struggling to get new clients for your business? We’ve got just the perfect solution to your problem in this article! Lead generation… A well-executed lead generation campaign might be all you need to get your company on the right track. So this article will teach you everything you need to know about it as a […]

Martal Group began with a mission of making things easier for everyone else. We would use our collective experience to find the classic pain point businesses have to suffer through on their growth journey. After that we worked with experts to build intuitive solutions on how to fix those pain points with technology. Building the […]

Lead generation is getting harder and harder every day.  A lot of the old techniques are no longer working, and the cost of attracting targeted prospects to the sales funnel keeps getting higher. As social media sites continue to grow, the competition for the consumer’s attention gets more difficult. In addition, paid advertising has become […]

LinkedIn is one of the best social platforms to find and engage leads for businesses. It’s a large network that connects professionals from different industries and gives them a space to communicate with each other. With over 875 million users worldwide, LinkedIn has become the most popular platform for companies wanting to expand their reach […]

Market demand is what helps startups test and validate their ideas rapidly and in real market conditions. It’s also what drives initial product development and what helps founders turn a minimum viable product into a fully-fledged product. So the million-dollar question for startups is: How do you lure high-quality potential clients into your sales pipeline? […]

When was the last time you had lunch with a lead? 96% of people surveyed believe sharing a meal is a great way to meet. So, we can assume the prospects in your pipeline would enjoy a free lunch while they learn more about your brand, right? But truth be told, it’s not easy to […]

Lead generation campaigns are the reason behind most businesses’ success these days. Companies, big and small, implement lead generation processes daily to expand their business and reach their revenue goals. But understanding the mechanics behind lead generation campaigns can take time. There are so many lead generation types and strategies that it becomes easy to […]