Martal Group:B2B Lead Generation and Sales Blog

Is outbound outdated? As long as you have sales to make, you will have leads to generate. If those leads aren’t coming to you, then you have to go to them. And why wouldn’t you? Outbound lead generation is one of the fastest ways to accelerate your company’s growth. But outbound sales is also often […]

As a digital marketer, securing a good return on investment (ROI) for your marketing campaigns is essential. It’s the best way to tell whether your marketing efforts have been successful and exactly what’s working and what isn’t. We will look at the ins and outs of digital marketing ROI and examine what you can do […]

As a B2B business leader in the bustling heart of New York, you understand the essential role that high-quality leads play in your growth and success. The competition is fierce, the stakes are high, and the pressure to consistently deliver results can be overwhelming. But imagine if you could navigate these challenges with a partner […]

How do you convert first-time web visitors into customers of your brand? At first glance, the answer may seem simple. All you need to do is offer prospects a great product at a fair price and promise (then deliver) an exceptional customer experience. But the thing about running a B2B company is that converting a […]

As we journey through this digital age, the growth of B2B Software as a Service (SaaS) keeps shaking up business models worldwide. B2B SaaS is a model where businesses provide software solutions to other enterprises via the cloud, typically on a subscription basis. This approach allows unprecedented levels of scalability and adaptability, making it an […]

Are your customer acquisition cost (CAC) trends cringeworthy? You’re not alone. CAC has increased for B2B tech companies by nearly 70% from 2013 to 2019. Over the past two years, the lack of face-to-face interactions has only worsened the problem as marketing expenses are climbing and incoming customers are descending.  So how do you know […]

“Price is what you pay. Value is what you get.” – Warren Buffet Ever make a bad decision based on a low price? If you said “no” then you have an inhuman amount of self-control and have better things to do than read this post. But if you’re like most, you have succumbed to a […]

Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky. B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce. So, to maximize your new online presence, there are a few guidelines you can follow […]

Outbound sales is a strategic approach to winning more business and dominating markets. It’s a highly efficient strategy if you want to spark the interest of your ideal clients and persuade them to purchase your offers.  But: For sales outreach to be effective, you need a solid plan with clear objectives and innovative strategies.  In […]