Martal Group:B2B Lead Generation and Sales Blog

Do you have to pay to be found? The abbreviations SEO and SEA come up frequently in search engine marketing, also known as SEM. SEA stands for paid and SEO stands for organic serach results. However, what exactly do the abbreviations stand for? What are the respective advantages and disadvantages? Do you always have to […]

Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage builders or a good graphic program. But one look at different landing pages will demonstrate that the same mistakes are made […]

Kipod is happy to present its new RailTrack module. Its strongest advantage is the fact that the detector does not consider people boarding and deboarding the train as an alarm event due to the train rule region. So if the train gets in the camera view, the person detection is automatically turned off, unless the train starts moving and gets […]

Kipod mobile app is the only video surveillance app in the market that enables video content search. This application is a perfect solution for the users, who need to access the video cameras and database from their mobile device. The main feature offered by Kipod mobile app is the user’s ability to search the video archive in […]

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Our client Kipod enables security video monitoring at Game of Thrones film set. Game of Thrones show is full of dangerous creatures: dragons, wights, White Walkers and, after all, Queen Cersei Lannister herself. However, what is going on behind the scenes usually remains completely private and thus has to be properly secured. And in order […]

Our client Kipod applies artificial intelligence in its video and audio analytics modules and thus takes a huge step in video surveillance and intellectual security, as these modules increase operators’ work efficiency and allows more accurate and careful event monitoring. Artificial intelligence has great variety of subfields but the one that is of particular interest for the […]

Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines. […]

The term storytelling describes a very old cultural technique and a modern phenomenon. Storytelling in marketing and communication of companies has proven to be an effective strategy to attract customers and involve employees. Storytelling booms nationwide: professional artists and amateurs tell traditional or freely invented stories at contests and festivals. Storytelling is used as a […]