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Martal Group:B2B Lead Generation and Sales Blog
Total Addressable Market: How to Calculate Your TAM and Plan Around It
Introduction You’re deciding how many reps to hire, which segment to attack first, and how long to wait before calling a campaign dead. All three answers depend on one number you probably estimated once and haven’t revisited: how much revenue exists in the market you sell to. Overestimate it and you build a team for […]
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Sales Lead Management: How To Find and Qualify Leads and Close More Sales
Do you feel like your prospects are wading aimlessly through a pool as your team tries to scoop them out with a broken net? Yep, trying to manage your sales leads can feel like a losing battle when you don’t have a process in place to keep things flowing through the pipeline. While there are […]
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How to Use LinkedIn For Lead Generation: The Best Playbook for Lead Generation
Everyone is talking about how successful they’ve been at generating B2B leads on LinkedIn. You hear around the office, at conferences, and when you are around your colleagues and friends, but when you ask exactly how to get results you get a bunch of vague replies. “Oh, it’s so easy! You just have to connect […]
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How to Follow Up on Sales Leads: A comprehensive guide to boost sales
The default answer to “I have something to sell you, please give me your money!” is “Thanks, but I’ll pass.” Your potential customers are bombarded with hundreds of proposals a year trying to get them to spend on things they don’t need. As a result, they’ve developed a talent for ignoring most of the sales […]
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How To Qualify Sales Leads: The Ultimate Guide to Sales Leads Qualification
Not so happy with your sales performance despite making immense efforts to generate more leads? We have good news and bad news… The bad: You may have been chasing vanity metrics, such as the number of new leads. And that has wasted your valuable time and resources for too long. On the bright side: The […]
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Looking To Scale Your Tech Company Without Hiring More Salespeople?
Increasing revenue through a concrete sales process is the ultimate way to attain your long-term business objectives. But while the end goal might be clear, your sales strategy to execute on it might be less so. An excellent way to get you there is to grow your sales team. However: The competitive job market today […]
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How To Survive the Death of Third-party Cookies With Intent Data Lead Generation
In 2020, Google announced the death of third-party cookies in Chrome, which has caused a lot of upset in the marketing world. Simply because 80% of online marketers today rely on tracking cookies to enhance their marketing results. As a replacement, Google has developed a new technology called Federated Learning of Cohorts (FLoC), which uses […]
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Why Outbound Lead Generation Services Trump Virtual Conferences
In the pre-Covid days, the way most businesses generated leads was either through their inbound marketing and media campaign, or through outbound networking by way of conferences. In our current situation, the latter has become completely obsolete (for obvious reasons). This has left many companies with glaring apertures in their outbound lead generation model. In […]
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Martal Group Shows Steady Performance, Exceeding Lead Generation Objectives in Midst of COVID-19
The new reality of COVID-19 has left many businesses operating with limited resources and squandered opportunities. In the B2B industry, many SaaS companies are having difficulties with attracting new customers and selling their services to other businesses who may have cut their operating budgets significantly. Consequently, Martal Group has experienced a surge of clients requesting […]
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Staying Successful During a Crisis for B2B Businesses
Recently, the world has been ravaged by the ongoing COVID-19 outbreak and the events that followed it. Global economies have suffered deep blows, both small and large businesses have experienced major setbacks and most importantly- people’s lives have changed dramatically. However, this does not mean that B2B lead generation companies like Martal Group have been […]
