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Martal Group:B2B Lead Generation and Sales Blog
How Intent Signals Increase Outbound Conversion Rates by 2x
The difference between average outbound campaigns and high-performing ones often comes down to timing – reaching prospects when they’re actively researching solutions rather than at random moments. Companies in the United States that leverage intent signals achieve 2x higher conversion rates compared to traditional outbound approaches that ignore buyer behavior indicators. Martal Group’s outbound lead […]
New RailTrack Module from Kipod
Kipod is happy to present its new RailTrack module. Its strongest advantage is the fact that the detector does not consider people boarding and deboarding the train as an alarm event due to the train rule region. So if the train gets in the camera view, the person detection is automatically turned off, unless the train starts moving and gets […]
Kipod Mobile App Offers Video Content Search From Mobile Device
Kipod mobile app is the only video surveillance app in the market that enables video content search. This application is a perfect solution for the users, who need to access the video cameras and database from their mobile device. The main feature offered by Kipod mobile app is the user’s ability to search the video archive in […]
Artificial Intelligence – Algorithms on the Rise
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White Walkers Restricted: Kipod is used for Game of Thrones Film Set Security
Our client Kipod enables security video monitoring at Game of Thrones film set. Game of Thrones show is full of dangerous creatures: dragons, wights, White Walkers and, after all, Queen Cersei Lannister herself. However, what is going on behind the scenes usually remains completely private and thus has to be properly secured. And in order […]
Artificial Intelligence in CCTV: New Level of Security
Our client Kipod applies artificial intelligence in its video and audio analytics modules and thus takes a huge step in video surveillance and intellectual security, as these modules increase operators’ work efficiency and allows more accurate and careful event monitoring. Artificial intelligence has great variety of subfields but the one that is of particular interest for the […]
Use of Images and Videos on Websites
Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines. […]
Storytelling – a many-sided marketing method
The term storytelling describes a very old cultural technique and a modern phenomenon. Storytelling in marketing and communication of companies has proven to be an effective strategy to attract customers and involve employees. Storytelling booms nationwide: professional artists and amateurs tell traditional or freely invented stories at contests and festivals. Storytelling is used as a […]
Relevant web content increases the number of customers and visitors
Search engines such as Google, increasingly go for target group specific content. Google users should receive a result that is individually tailored to their search inquiry. Google is increasingly relying on the direct delivery of matching keywords and information that are directly displayed to the Google user in the search result. As a result, SEO […]
Creating Online Lexica and Online Glossaries
Online glossaries and lexica generate more SEO Traffic and higher Conversion Rates Corporate identity, crossmedia and workflow, resilience and synergy – the language of the modern world teems with Anglicisms, buzzwords and special terms whose meaning is not immediately clear to everyone. Online lexica and online glossaries can provide relief where internet surfers or media […]
